In today’s marketing world, the words on everyone’s lips are ‘sentiment analysis.’ As businesses strive to get ahead of the competition by earwigging on their customers – and potential customers – sentiment analysis is rapidly rising up the ranks to become the most important tool in a marketer’s arsenal. It’s no wonder then that there are so many different tools out there as software companies race to get on board with this hot new trend. Sieving through all of these tools can be time-consuming and frustrating when, having chosen the right one, you discover that it’s outside of your budget. Here are eight best sentiment analysis tools by range to allow you to choose the right tool.
Consumers of today’s age are more empowered than ever before. They have tons of questions and zero tolerance for generic push marketing. In a nutshell, they absolutely hate being sold to.
Enter: Storyteller marketing, an unconventional marketing strategy that weaves gripping narratives to help your audience think –
As Joe Lazauskas, an expert storyteller says, “Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.”
Now, while storytelling works, successfully implementing it in your marketing is no easy feat. In fact, successfully storytelling demands creativity, genuine vision, and an a-level consistency to connect with difficult consumers of 2019.
You cannot just improvise a boring story and use it as a sales pitch to attract customers. An impactful story must be emotionally engaging and focused on customers.
So in this article, I’ll answer all the questions you’ve ever had regarding storyteller marketing and further share strategies to implement.
So let’s dive in.
Today, it’s a common practice for a business, no matter how big or small, to be actively present on social media. Some businesses even have several social media accounts to maximize their social media presence and exposure by posting brand content.
A Quick Intro to Brand Content
Brand content is content linked to a brand and represents a brand’s values, core message, and has the following characteristics:
- Focus on the brand’s values. Rather than putting a product first, brand content is mainly focused on what a brand represents. This is one of the aspects that make brand content so memorable.
- The main goal is to generate conversion. Since brand content seeks to have an impact on the target audience, it aims at increasing conversion rates as a result.
- Added value for the audience. Another goal of the brand content is not just to represent the values of a brand but to bring value to the target audience as well.
It is important to remember that brand content is NOT product-oriented and NOT invasive. The purpose of creating brand content is for the target audience to consume it voluntarily and to help a brand stay recognizable and competitive in an increasingly saturated market.
Brand Content: Crunching the Numbers
Besides using brand content to stand out from the competitors, businesses invest in brand content for a number of important reasons:
- branded content is 22 times more engaging than display ads
- investing in brand content results in 86% brand recall
- consumers are 14% more likely to check out a brand that has brand content
- brand content is crucial for social media campaigns, with 74% of brands supporting this claim
It all sounds very easy appealing until you start writing your brand content, which is the most challenging part. There are a lot of temptations, including over-advertising your product or putting your ambitions before
So, to make the process of writing brand content more planned and organized, let’s take a look at our step-by-step guide.
Content marketing vs inbound marketing, what a great debate between the two!
Even the experts are struggling to differentiate them or point out which one is better than the other.
Well, if you are one of them, who have heard or known about these two marketing strategies, you should probably be wondering the same.
Before we dive into answering the questions, let’s understand what each one of them means and their approaches to help support the answers.
Without further ado, let’s jump right into the details.
Digital marketing is about two things – Experience and Visibility.
Imagine this: You have created a fantastic eLearning course. It is full of animations, images, quizzes, videos, even games, and now you cannot wait to release it to the world. You are dreaming about all your future learners who will marvel at your creation and pay you to experience the best ways of learning.
You release the course and wait. And wait… And wait.
What must be wrong?
The bad news is, even though you launched a crazy-engaging and fun course, but for some reason, it didn’t reach your target audience.
The good news is, this can be effectively corrected.
Because, while your eLearning course is enough to take care of the “experience” part, there are some tactics that can put your course on the map of the internet.
Read on to find out how.
Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.
Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.
To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.
If you look at buyer dynamics, as stated by the research above, you will know how much B2B marketing matters if you want to convert higher. A good start to your marketing efforts helps you reap the profits, either through good customers, leads or increased profits. You need to place your marketing efforts in tandem with your goal if you aim to grow your business.
Why do most companies in the B2B sector fail to achieve growth or, are unable to convert their leads into customers? 60% of B2B marketers have no strategy that they can incorporate into the business strategy. Yes, they have not planned their marketing efforts.
Even among marketers who do have a strategy in place, there are few who don’t know what will work, and which channels to accommodate for the efforts.
The biggest mistake any marketer can make is to not have any strategy. This can be the scariest part of marketing, as you don’t know what to do and how to go about your marketing efforts.
In many cases, you can fail with a strategy, if you fall prey to one of the seven mistakes that we have curated for you. Avoid these mistakes and you should do just well.
We look up to influencers and aspire to have the sort of lives that they have. The luxury, free gifts, continuous travel, etc. all make the grass seem greener on their side. However, that’s not completely true.
Being an influencer has a lot of advantages. However, there are many disadvantages as well that you need to take into account. Although the glamor attached with the influencer way of life appears rosy, it’s the nature of being an influencer that makes it difficult too.
Let’s take a look at both the advantages and disadvantages of being an influencer.
Consumers in 2019 are deadly. They’re skeptic, ask a lot of questions, and have a zero-tolerance policy for bullshit.
What’s more, the competition is intense, so you’ll have to go above and beyond to reach your target market.
Enter: Shockvertising, a creative marketing tactic that deliberately violates the norm to create a trendy “buzz” effect. The goal is to break the status quo and instead “shock” the target audience—but in the right way.
But this is easier said than done.
Shockvertising is a powerful marketing strategy, but leveraging controversial topics is no easy feat. That can go wrong than right (more on this later).
In this article, I share my insights on shock advertising and furthermore, talk about brands that have successfully shockvertised their target audience.
So, let’s get started!
Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%.
To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.
Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own.
In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.