Why Website Usability Testing is a Must for Boosting Conversions

According to Jeff Sauro of MeasuringU, the pioneer in quantifying the user experience, “Five users will find 85 percent of usability problems when testing continuously”.

This observation made by him was based on a mathematical model using binomial probability called the Poisson Distribution. It shows that the importance of website usability testing for boosting conversions cannot be understated.

The next obvious question is — what is usability testing and why is it so important in determining the future of a website.

According to the author of ‘Don’t Make Me Think’, Steve Krug, “Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a web site, remote control, or revolving door – for its intended purpose without getting hopelessly frustrated.”

Top 11 Reasons why website usability testing is a must for boosting conversions

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Sometimes designers don’t place a lot of importance on the usability aspect while designing websites. If a user is unable to interact effectively with your website then that is certainly not good news for your business.

To get an in-depth analysis of what the users exactly want, website usability testing comes into the picture. Usability testing should ideally be done at various phases during the design process.

It usually takes place at the end of the product development process to identify any bugs in the product. According to the Maze’s usability testing guide, it should be done more than once, and during the early stages.

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5 UI/UX Principles to Follow for Creating a Great Website in 2019

UI/UX Principles 2019

2019 brings new scope to flourish your business by adding creative ideas to your website. It’s difficult to bang on your website design within an hour or day, it takes longer. The days of traditional design are gone in which you design your sites with the company about us and a few images to engage as many customers. Today sites and apps are zestful and interactive. When looking to create a beautiful looking design for your website, you may check out this fresno website design company here for more info!

As a user, we spend more than half of the time to read online financial investment strategy, news, navigating the website and using web apps. But our experience online is not the greatest that we could have. And the reason behind this is poor design or inappropriate layouts that didn’t understand the user’s interest. The business needs to add more valuable aspects to hold user on your site for longer.

As designers, it’s our first priority to design a site with the best user experience. And it’s a little difficult but not impossible to perform.

Here are some best UI/UX principles, we put together to follow for creating a great and effective website in 2019.

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