3 Ways A Digital Asset Management Platform Will Aid Your Digital Marketing Efforts

A digital asset management (DAM) solution is an essential component of a digital marketing strategy. It allows for the capture, storage, and sharing of content across social media channels and other online platforms. Likewise, DAM helps ensure that all content is easily accessible from within one central location rather than scattered across multiple applications.

In this article, we will explore three different ways that digital asset management software can help with digital marketing. But first, let’s get an understanding of what a digital asset is.

What is a digital asset?

A digital asset is a piece of content that is created and stored in a digital format. It can be anything from photos, videos, and documents to audio files, presentations, and websites.

Digital assets are one of the most important things you need to manage if you want to increase your digital marketing efforts.

It is also important to note that digital assets are often the most expensive part of any marketing campaign. However, with the right tool, it is also one of the easiest things to manage. By choosing the right platform, you can keep all your digital assets organized and available for use whenever you need them.

Why is having a digital asset management strategy important?

A digital asset management strategy can be an important part of your digital marketing efforts, but it’s not always easy to know where to start. Here are some reasons why a good DAM platform is essential:

  • Improving content management
  • Saving time and money with automated workflows
  • Being more efficient and effective

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How To Increase Sales Using Videos

Almost every business these days has a website, and many of those are looking for ways how to increase sales. An excellent option to do that is through video marketing online.

There is no doubt that video is one of the most powerful marketing tools out there. It’s engaging, can be fun to watch, and helps customers learn about your products or services.

In this article, we will discuss how you can use videos for eCommerce to increase sales and grow your business. Stay tuned – it’s going to be a great ride!

Why You Should Use Video to Increase Online Sales

Search engines love video content

Although there are different ways you can scale your eCommerce business, the video should be a leading factor. Google and other search engines prioritize video content in their search results.

When people search for product information or how to do something, videos show up on the top of the page, usually with an image preview and a brief description.

By creating video content for your website, you’ll more likely get found on different platforms. This boosts your chances of getting clicks and conversions.

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How can website design affect SEO results on search engines?

There was a time when the term ‘SEO-friendly’ was not coined. The websites were either well-developed (customers were able to navigate easily) or poorly developed.

Users are now becoming more and more aware. Hence, an easy-to-use website will not cut it. An SEO-friendly website will make it more appealing to the user and improve their experience. The better experience you offer to your users, the lesser is the website bounce rate. Perhaps this reason has led to an increasing number of businesses opting for a website redesign.

Moreover, when you offer a good user experience, it also helps give your SEO efforts a boost. And who doesn’t want to rank on the top of the SERPs?

What is website redesign?

As the name suggests, website redesign means pulling down your existing website and designing it again to gain better results. It is a complex, step-by-step procedure of upgrading content, optimizing navigation, and revising layouts to completely revamp your website. It also involves modifying back-end features that may affect the website’s functionality.

The most common objective behind redesigning a website is to improve its performance or boost conversion rates. However, it may also be undertaken as a part of the brand revamping strategy. Depending on these objectives, the extent of redesigning may also differ from case to case. There are plenty of ways that you can leverage to make a website more SEO-friendly and offer a remarkable user experience. Find out the ways below.

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Strategies To Make Your Video Content Effective For Your Business

Video is the way of the future. It’s not just for millennials, who are flocking to YouTube in droves for their news and entertainment needs. Video is also a great way to drive traffic back to one’s website, which will help businesses generate leads and sales.

The problem is that many people sabotage their chances of achieving these goals by making poor choices when creating their videos. They don’t understand how to create compelling content that will get people’s attention and encourage them to share it. To help businesses make the most of their video marketing efforts and maximize their ROI, we’ve outlined a few key strategies that can help them create high-quality videos that will drive results for the business. Keep reading ahead to learn more!

Top 5 strategies for creating effective business videos

Video content is a great way to communicate with the audience, as it allows businesses to get creative and tell their story in a more engaging way. However, many businesses struggle with how to make effective video content for their business. Here are some strategies to help people make effective video content for their business:

1. Make it relevant

Readers like to know where the information they’re reading comes from so they can trust the source and interact with it more deeply. If you’re creating a video on a topic that isn’t an obvious fit for your company (like product reviews), consider sharing it through social media instead of publishing it directly on your website or blog. This will give you another opportunity to engage readers and build credibility as an authority on the topic at hand.

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7 Online Security Risks Every Digital Marketer Should Know

Marketing is all about the digital realm. From social media to search engines, viral videos to Google Analytics, your online game needs to be strong as a marketer – and so does your digital security.

As a digital marketer, you need to keep all your systems and data secure, whether you’re a solo freelancer, an in-house team, or a digital agency.

To help you assess your own digital marketing security risks, we’re going to look at:

  • 7 of the most important risks you need to know.
  • What that risk looks like for you as a digital marketer.
  • 4 ways you can protect your online marketing business from cyberattacks.

Risk 1: Social media

Sites like Facebook, Instagram, and TikTok take up hours of the day for many digital marketers. Whether you do social media management or run paid ads, it’s undeniable how important they are for the sales funnel.

There are plenty of pitfalls when it comes to your online security, though. You need to access your Business Manager account through your personal profile, as does anyone else on your team. This means your account is only as secure as the most vulnerable profile accessing it.

Pages, profiles, and even groups can get hacked and taken over without warning or notice. Years of building audiences and engaging communities can be lost in minutes when your social media security isn’t up to scratch.

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Tips on Using Social Media Monitoring Tools to Grow Your Business

All business owners are aware that social media is a powerful tool for attracting new customers and building a brand. But what you may not realize is that social media monitoring tools can be just as valuable in helping you achieve your business goals.

With the right social media monitoring tool, you can track mentions of your brand, analyze sentiment, and even find new leads. In this article, we’ll share some tips while working overtime on social media monitoring tools to grow your business.

1. Use social media monitoring to track brand mentions

One of the most important things you can do with a social media monitoring tool is track mentions of your brand. This includes both positive and negative mentions, as each can give you valuable insights.

Positive mentions can show you what customers like about your brand, while negative mentions can help you identify areas for improvement. Either way, tracking brand mentions can give you a better understanding of how customers perceive your business.

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4 Tips For Taking Your Retail Store Online

Image: Pixabay

With the high street still struggling to recover from the economic damage inflicted by the pandemic, the world of eCommerce has never looked so lucrative for business owners. The isolation imposed by the pandemic of 2020 accelerated the shift away from traditional brick and mortar stores and toward digital shopping. For most physical store owners, maintaining an online presence is now considered an essential aspect of business, as opposed to an optional extra.

However, establishing and managing an online store can be a frustrating and difficult process for those unfamiliar with the territory. If you’re thinking about launching your business online, we’d recommend that you thoroughly equip yourself with the tools and knowledge necessary for success. With the eCommerce market as competitive as it is, it’d be a fool’s errand to head into battle unprepared.

Planning on launching your business online? The process can be daunting, but fear not — we’ve gathered some useful tips that should make the transition process as stress-free as possible.

Design Your Store With No Coding Necessary

In days gone by, the honor of owning a website demanded a range of specialisms; from fluency in coding languages to understanding aspects of server and network maintenance. Luckily, those days are planted firmly in the past. Store owners can now create a fully-functioning eCommerce store within a matter of hours, all without the hassle of stumbling through the complexities of HTML and CSS or outsourcing development to a costly team of third-party developers.

A What You See Is What You Get editor simplifies the process of website creation dramatically. With such an editor, even those with little experience can edit their web pages without the need for any technical knowledge. Design and layout are taken care of in real-time using drag-and-drop mechanics and users are guided by an intuitive graphic interface. Wix and Squarespace are two great examples (and are popular choices among budding business owners), but there are a huge variety of editors to choose from online, all with varying features and quirks.

However, it’s worth bearing in mind that most WYSIWYG editors come at a price — usually, the software is offered as part of a subscription model. While using these editors may represent a saving over hiring a team of well-paid web developers, these monthly fees can quickly stack up. It’s also common for such software to have pricing plans aimed at generating extra cash from the sale, so always check the small print!

If you’re confident in your web development skills but you’d prefer to save your cash, WordPress may be for you. As one of the most powerful and reliable CMSs (content management systems) available, it’s perfect for anyone who wants to build a store from scratch. This software allows for a greater degree of customization than is typically offered by the more simplistic editors on the market, thanks to the huge selection of plugins and extensions available to download and implement at the drop of a hat. You can get in touch with Blacklight Software if you need an expert advice on the best software solutions for your business.

If you do decide to opt for WordPress, you’ll need to pair your website with a suitable host, too. Most providers will specify which CMS platforms they’re compatible with. Some hosts might focus on eCommerce, whereas others may market themselves toward SaaS hosting. In any case, be sure to make an informed decision based on the specific needs of your site. Specialist integrations are also worth considering; Cloudways is well known for its Cloudflare integration, for example.

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Why Is HTTPS Critical for Websites These Days?

While visiting websites, sometimes you can encounter warning signals such as “Not Secure.” At that time, Google gives you two options, either continue to the site or go back to the results page.

That “Not Secure” sign shows that a website does not have HTTPS encryption. Only when a website owner purchases an SSL certificate for their website, will users be allowed to pass through without hindrance.

As a wise customer, you would rather go back to the main results page and scroll for another option instead, right?

Thus, this sums up the value of HTTPS in today’s context. But what exactly is HTTPS?

Let’s take a look:

What is HTTPS?

HTTPS or Hypertext Transfer Protocol Secure is a security protocol responsible for safely transmitting data from a web server to a web browser.

An unsecured website that displays a “Not Secure” sign works on HTTP or Hypertext Transfer Protocol. But when an ‘S’ is added, it becomes secure by encryption.

Now, you must be wondering, well, how does HTTPS protect a website, right?

HTTPS facilitates an SSL or Secure Socket Layer certificate of 2048 bit key. The work of SSL is to encrypt and authenticate data.

When an SSL is installed, it activates a gray padlock ahead of the HTTPS URL. Meanwhile, HTTPS establishes a secure network for data to pass through.

HTTPS encrypts the data transfer so that no hacker can intercept or steal it. Also, it protects the file from getting corrupt and protects data from building authenticity.

Moreover, we would like to bring some facts about HTTPS that you must know.

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How to Write Content That Sells

The role of content in a modern business’s success is impossible to undervalue. Due to the global digitalization and a massive shift to the web, content now remains one of the most effective ways for businesses to reach a large audience and deliver their messages.

If you wonder what the main purpose of every piece of content your business delivers is to boost engagement and drive sales. Whether it is a landing page, product description, or just a blog post – these goals remain unchanged. Thus, the highest level of mastery in content creation is the ability to generate content that sells.

But what makes a particular piece of content great enough to convert and sell? And how do you create such content yourself? The expert in digital content marketing from a trusted essay writing website that sells paper writing services to college students is going to help us figure this out. Let’s dive in!

Know Who You Are Writing For

In today’s world, all businesses are adopting a customer-centered mindset. Why? Because modern consumers want to feel that brands they use know their needs and can cater to them.

This approach should be at the core of everything your business does. Including the content you create. And it would be impossible to implement it if you don’t know who you are writing your content for.

Therefore, the first key to writing content that sells and converts is getting to know your audience. You want to discover their pain points, needs, expectations, interests, etc. The more you know about them, the more relevant and helpful content you can create, and the higher ROIs you can get in the result.

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7 Important Digital Marketing Trends in 2022

Digital marketing is an ever-changing field. Every year it introduces us to new rules for winning over the hearts of consumers. And marketers have to follow these rules to achieve the best results and learn even more by checking this post about Adwords management.

Want to know how to ensure the success of your marketing efforts this year? We have figured it out for you. A proven expert in the field of digital marketing, currently working at the top essay writing service where students can have professional writers make my essay and get quick and high-quality help, is going to tell us about the top seven trends in digital marketing that will predominate in 2022 in this article.

First & Zero-Party Data

Without any doubt, collecting valuable data about consumers is always crucial for marketing. But the methods used for data collection are also important. So the first digital marketing trend we want to highlight is first & zero-party data.

In fact, relying on third-party data has long been out of trend. We observed the rise of first & zero-party data in 2021. And it will stay with us in 2022.

What does this mean in practice? This basically means that marketers should start owning their audience. They have to create their own first-party data (information collected by your business) instead of using data collected by someone else.

How to make this real? There are plenty of options. To name a few, emails, social media, newsletters, and CRM tools can all help brands collect valuable insights about their consumers.

As for zero-party data (information provided by consumers directly), it is also going to be trending in 2022. This means that marketers should put more effort into harvesting vital data from their consumers directly. This can be done through different online interactions, such as surveys.

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