Did you know that over 40% of digital marketers agree that content is a vital component of successful marketing campaigns? But having good content is not enough. You should share it with your readers to boost your brand awareness and transform them into customers. So, having a stellar content distribution strategy is the key, and email is one of those excellent channels to help you achieve this.

In this article, we’ll discover how you can use email marketing to boost the reach of your content and distribute it to a broader audience.

What Is Content Distribution?

Content distribution is the process of spreading your content on different platforms. It includes publishing, sharing, and promoting content through multiple channels and formats, so it reaches your audience entirely.

Source: HubSpot

The distribution is made via different channels that together achieve the goals of your content strategy. Each channel is responsible for hosting a certain segment of your audience; therefore, the approach and needed resources will change. The three main channel types are:

• Owned channels. You have full control over these channels, except for cases when there are technical glitches. Such channels include your website, social media profiles, email newsletters, and even your publishing app.
• Earned channels. If you keep customers engaged, they will interact with you on forums and social media platforms like Reddit and Quora. Furthermore, these customers will share your content, giving you a broader distribution. These earned channels of distribution include not only your customers but also journalists, bloggers, and anyone who shares your content for free.
• Paid channels. The name of these channels speaks for itself. Paid channels include the traffic directed to your content through social and pay-per-click (PPC) advertisements, partnerships, and influencer promotions.

There are intersections between the three. These channels can always be combined to yield maximum results, but today we’re focusing mainly on emails.

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Whether you’re building your startup from the ground up or attempting to grow your small business, social media marketing is an essential tool for winning that all-important exposure and gaining new leads. However, with smaller teams and tighter budgets, it can pay to be more strategic in your approach.

The more people you’re capable of reaching in an organic manner, the better it will be for new product launches and services.

But if you operate with a smaller marketing team and lower budgets, how can your business compete with the many social media marketing machines out there? Let’s explore four simple but highly effective ways that small businesses can thrive when launching their social media marketing campaigns:

Develop an Ideal Customer Profile (ICP) to Better Focus Your Resources

Social networks are widely used throughout the world, and that’s great news for the marketing ambitions of small businesses. However, these users will have different interests and content preferences, and while some of them could be interested in your products or services, many others won’t be.

This means that you should focus your resources on reaching the right leads at the right time. To make this work, you’ll need to have an understanding of who your target audience is.

Take some time to look at the likes and dislikes of your existing customers, and assess their interests to determine how you can appeal to them in a more impactful way. This approach can help you to gain a better understanding of factors like:

• The type of content that they’ll respond best to
• The audience segments to target
• Where your audience is based geographically
• Various other key traits of your target audience that can be marketed to

Moreover, you need to list the customers and firms based on your ICP, research the common links between the customers, and filter out key people you need to target.

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It can be one of the most daunting prospects of any job role. Presenting information to others in a presentation requires a level of confidence, assertiveness, and organization skills that many of us don’t know we have–but with the right considerations, we can master the art of being the perfect presentation host.

Whether you’re presenting data to your team, summarizing a project for managers, or attempting to win over prospective clients, all presentations deserve the right level of commitment and care.

Although it can be hard to work on building your confidence when speaking in front of audiences, one of the best ways to manage your nerves is to be well equipped with an inspiring presentation. With this in mind, let’s take a deeper look at how you can captivate your audience and present your points, hypothesis, and findings clearly:

Determine Your Goals as a Priority

The first thing that you should consider is the goals that you’re aiming to achieve through the power of your presentation. By breaking down what you’re aiming to achieve, you can arrange your slides to accompany each stage in achieving each goal–or build them to help lead the audience to the right conclusion.

By defining and working towards your goals, you can provide the presentation with some much-needed direction. Regardless of whether you’re developing a business plan, pitching a new product launch, or simply reporting the month’s financial results, goals mean you can place yourself firmly in control of your own narrative.

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Content still very much rules the roost when it comes to digital marketing for brands, and this is perhaps no more prevalent than in modern social media campaigns. On a fundamental level, content can prove to be more engaging than special offers, coupons, traditional ads, and sales pitches. It can also be more evergreen than short termist campaigns.

But social media is becoming a congested place where more brands than ever are having to do battle to gain the visibility that they crave. With this in mind, innovation remains key and as more businesses seek to embrace an increasingly switched-on audience, new approaches to generate leads are essential.

Today, effective social media content revolves around purpose and strategy. This means that you should avoid self-serving copy, and instead generate something truly meaningful for your audience to consume.

How are brands utilizing trends to generate more purposeful social media content? Let’s take a deeper look into how brands are out-innovating their rivals when it comes to modern social media marketing:

Short-Form Video Reigns Supreme

In the post-pandemic era, we’ve seen social media trends undergo their own form of digital transformation in a way that’s seen short-form video prevail as a key form of communication among companies and audiences.

With more business-oriented social platforms like LinkedIn among the networks embracing video, it’s clear that brands and marketing teams alike should be bullish on generating more short-form video content.

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Scraping dynamic websites can be challenging, as these sites are designed to load content dynamically and asynchronously. However, these sites can provide valuable data if you use the right methods and tools.

These tips will help you scrape dynamic websites effectively. From using a headless browser to handling AJAX requests, these tips will ensure that your scraper can navigate complex web pages and extract the data you need for analysis. So whether you’re a data analyst or a web developer, read on for our top tips on scraping dynamic websites.

Use A Headless Browser

Using a headless browser is a powerful technique for scraping dynamic websites. By simulating the actions of a real user, you can ensure that your scraper can navigate through complex web pages and retrieve fully rendered HTML content.

This is particularly useful for accessing content that might be hidden behind JavaScript or AJAX calls, as well as for securely saving authentication tokens when crawlers start scraping.

Wait For Page Elements To Load

When scraping dynamic websites, it’s crucial to be patient and wait for all the necessary elements to load before attempting to extract data. If you start collecting data too soon, you risk getting incomplete or erroneous results that could interrupt your data extraction process.

To avoid this, you can use the DOM API to determine when a page element has been loaded, or wait for AJAX calls to finish executing before starting to extract data.

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Inbound marketing is a business strategy that draws clients by producing useful information and experiences that are specifically catered to their needs. It establishes connections with customers and addresses issues they are already experiencing, but outbound marketing disturbs your audience with content they don’t always want.

It is a strategy for expanding your business that involves “pulling” customers, prospects, and clients toward your brand through SEO, content marketing, social media, video marketing, and other channels.

Why is Inbound Marketing Important?

The advantages of inbound marketing are numerous. For instance, it costs 61% less on average than outbound marketing. Additionally, bloggers and businesses with blogs demonstrate even better returns on their inbound marketing investments.

Additionally, inbound marketing is 10 times more effective than outbound marketing for conversion when done correctly.

These figures show a developing pattern in customer behavior. Traditional outbound strategies don’t produce as much money as they formerly did. Instead, brands that provide fascinating, pertinent material are more likely to draw customers.

Think about this: Customers prefer brands that offer personalized content, which is impossible with outbound marketing, according to 61% of consumers. Hard selling is no longer effective.

But if a company can engage customers with valuable information, consumers can be more interested in what they have to say and what they have to offer.

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The ultimate goal of your website is to convey a message to the target audience! But what’s the use if your content isn’t reaching out to your potential audience?

With SEO Copywriting, you can accomplish your requirements and create content that ranks!

So, how do you do it? How do you write content that ranks on Google and Bing?

In this article, we will present you with the best SEO copywriting tips that will help you create content that ranks on the first pages of search engines.

What is SEO Copywriting?

SEO (Search Engine Optimization) copywriting is creating content for websites and online platforms optimized for search engines. Such content is crafted to rank higher on search engine result pages (SERPS). It can rank for specific keywords or phrases related to the topic of the content.

SEO copywriters balance the needs of both search engines and users.

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Internet users produce about 2.5 quintillion bytes of data every day. Besides, around 90% of the overall data has been produced in the last few years. Analyzing customer data offers various advantages, including enriching customer experience and satisfaction. This ultimately results in retention and customer loyalty, which leads to a higher ROI. When you have your customer’s data, it is easier to predict their needs while providing them with the services they need.

This article will share some top ideas to leverage customer data to your brand’s advantage.

What is Customer Data?

Customer data or consumer data refers to demographics, behavioral, and personal data, which helps you better understand your audience and their intent. While building your business online, understanding and capturing relevant data via analytics is crucial to leverage data potential and generate viable growth.

Some examples of customer data include:

• Personal information such as name, address, phone number, email, and date of birth. Demographic information such as age, gender, income, and education level. Purchase history, including products or services bought and how much was spent.
• Web browsing history, including pages visited and products viewed.
• Interactions with customer service, including phone calls, emails, and chat transcripts.
• Social media activity, including posts, likes, and comments.
• Geographic location data.
• IP address.
• Preference data, likes, and dislikes.
• Behavioral data, such as how they interact with the company’s website and mobile apps.

What is Customer Data Analytics?

Customer data analytics is the process of collecting, analyzing, and interpreting data about customers and their behavior in order to better understand and target them. Critical business information such as demographics, purchasing habits, and interactions with a company’s products or services are necessary to track in order to serve your customers better.

The insights gained from customer data analytics can be used to improve marketing strategies, optimize pricing and product offerings, and enhance the overall customer experience. The most important customer data types are:

• Personal data: It involves information related to the customer’s profile, like email address, birth date, customer’s name, phone number, and credit card details.
• Behavioral data: It comprises the information that is collected about the actions and decisions of individuals or groups. This can include things like website clicks, purchase history, and social media activity.
• Engagement data: It includes how your customer interacts with the businesses via channels like social media, websites, and emails, including data sources that comprise email opening rate, website visits, and social media sharing.
• Attitudinal data: Attitudinal data refers to information collected about an individual’s or group’s attitudes, beliefs, opinions, and perceptions. It can measure customer satisfaction, loyalty, and brand awareness.
• Financial data: It includes data related to income and credit score.
• Social media data: It includes data from posts, likes, and followers on social media platforms
• Location data: It includes data from current locations or past location history.
• Technographic data: It includes data from the type of device or browser used to access a website.
• Firmographic data: It includes data related to the industry and size of a company.
• Transactional data: It includes data related to purchase amount, payment method, and delivery address.

Collecting this information is beneficial to understanding the customer and identifying trends and patterns in customer behavior, which can help organizations to anticipate future demand and make strategic decisions.

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Data onboarding is a critical process for companies today, as customer data can provide valuable insights into customer behavior and preferences. As customer data becomes more complex and difficult to manage, companies need reliable tools that make it easy to collect, organize, and analyze customer data. In this article, we’ll explore the best data onboarding tools available in 2023 so you can choose the right one for your needs. We’ll take an in-depth look at Flatirons Fuse, one of the most popular options on the market today. We’ll also discuss other leading solutions like Data Onboarding Platforms from Oracle and Salesforce’s Customer 360 platform. By the end of this article you should have all the information you need to select a tool that will help your business capture customer data quickly and accurately.

The Top 10 Data Onboarding Tools

Flatirons Fuse

Flatirons Fuse is a data import tool that enables businesses to quickly and easily capture customer information. The solution allows you to collect customer data from any source, including webpages, native applications and emails. You can organize the customer data into different categories such as demographics or interests which makes it easier for you to analyze trends in customer behavior. Additionally, Flatirons Fuse offers powerful business intelligence tools to help your team gain insights from customer data at an unprecedented speed and accuracy. Add Flatirons Fuse to your data onboarding process in order to streamline the process of transforming customer data to match your own data schema, and import customer data into your system. Uploading customer data is simple with Flatirons Fuse.

Flatirons Fuse’s automated processes allow teams to save hours of manual work every week by eliminating repetitive tasks, such as importing data from various sources of customer information manually. As well as this, Flatiron’s machine learning algorithms allow them to automate the process of identifying trends within customer behavior making reports much more accurate compared with traditional methods.

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It’s safe to assume that a significant part of your marketing strategy is digital. Digital marketing helps reach a larger audience as the number of Internet users is increasing by the day. Moreover, it’s more cost-effective. Email campaigns, social media interactions, and website content cost hardly anything to produce. The best way to approach a digital marketing plan depends on individual business goals, yet there are other factors to keep in mind. The ever-evolving landscape can quickly become overwhelming, so you must maintain an agile strategy. Putting out a bunch of ads and hoping for the best isn’t going to cut it.

Focus Your Attention on Landing Pages

If you’re like others, you focus your attention solely on driving traffic to the homepage. Visitors can’t follow the course of action you want them to take, meaning it’s easier for them to leave without converting. This is why it’s a good idea to have a landing page strategy. Landing pages take people to a specific product, service, or offer, so you have a chance to get them to respond to your call-to-actions and build a customer base. There are several types of landing pages but concentrate on lead generation landing pages, the first contact points between the business and potential customers.

Small details make a big impact. Here’s what to do with your landing pages.

• Make sure your message matches your ads. Your landing page copy must match the phrasing of the ad (or link) that brought the visitor there. A strong message match increases conversions by reassuring people they’re in the right place. If you’re running ads with different headlines, create variant pages.
• Remove navigation and other distractions. Internal links to other pages on your website will distract visitors from the conversion goal. Resist the urge to include site navigation, calls-to-action, or links to your homepage.
• Create landing pages for mobile that are mobile responsive. Most people navigate mobile sites with one hand, so clickable elements should be large and spaced out. Eliminate redundant words, shorten sentences, and opt for words over wordy phrases.

Take Advantage of Data and Analytics

More often than not, digital marketing requires analyzing user behavior metrics, such as session duration, traffic by channel, bounce rate, etc., to spot patterns. These datasets are so voluminous that traditional data processing software can’t manage them. Big data analytics makes it possible to understand the habits of prospective customers, uncovering hidden patterns, correlations, market trends, and customer preferences. Companies of all sizes can resort to analytics to inform marketing strategies, having a comprehensive view of what’s working (and what isn’t). Put simply, you can eliminate the guesswork and over-reliance on evidence from anecdotes.

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