5 Ways to Improve Your Customer Service Process

According to a study shared by Zappos, a customer-centric model provides a 20% increase in productivity. This confirms that a new culture of customer service, much more focused on anticipating the client’s needs than remaining relegated to simply solving their problems, can be a winning element.

The new generations know this well. When you interact with a brand you are looking for “something more than just the product”, you are looking for a solid, safe, and exciting experience. However, to ensure customer satisfaction it is necessary to understand that the best experiences are the result of the right tone of voice and a perfectly crafted customer care process.

To best manage the customer support service, it is first necessary to create a workflow that involves not only those who formally deal with clients but also all the company functions that can provide support in finding the right answers to customer questions.

For some, it may be obvious, but when we talk about customer service we are not referring only to the department in charge but to the entire company. From the CEO to the shipping department, everyone must be on the front line to provide a competitive and functional service. Let’s not forget that this is the most important business card, as well as the bond that will allow loyalty.

The success of the entire customer experience depends on the functioning of these workflows and information. Here are five tips on how to improve the process.

1. Formalize Your Customer Service Process

The first piece of advice is to spend time with the people who manage or have contact with customers to better identify and understand the possible problems they face every day.

Once the ideas have been clarified, check the formal process and for each touchpoint verify that the actual workflow is in line with the current guidelines and that the support systems are adequate.

Specifically, it must indicate the following:

  • Whether new platforms and technologies are used
  • If customer care requests are satisfied regularly
  • If the time of each activity exceeds the average time indicated
  • If the workflow includes all company levels

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Logo Design For Restaurants: Appetizing Visual Branding

In the competitive landscape of the restaurant industry, branding is more critical than ever. A well-designed logo serves as a cornerstone for any successful restaurant, setting the stage for customer expectations and overall experience.

In this article, we delve into the nuances of creating an effective and appetizing visual brand through your restaurant’s logo. From essential design elements to common mistakes, you’ll gain valuable insights to help you navigate the world of restaurant logo design.


The Significance Of A Restaurant Logo

The logo is often the first thing customers see when they encounter your restaurant, whether it’s on a website, social media, or the front sign. Consequently, it sets the tone for what patrons can expect from your establishment. Whether you’re aiming for a casual or upscale vibe, the design elements you choose are crucial. They provide visual cues that can either attract or deter potential customers.

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How to Get Business Leads from LinkedIn

As a marketer, you must know about various platforms that are a perfect place for generating leads for your business. You might already have been using Instagram, Facebook, and Twitter. The one platform you might not know about is LinkedIn.

If you have yet to make the most out of this platform or if you have only dipped your toe into the lead generation opportunities it offers, now is the time to get started with LinkedIn.

Chances that your competitors are already using it, and it’s never too late to catch up using advanced LinkedIn lead generation tools. So, here’s a complete guide for you on how to get business leads from LinkedIn.

LinkedIn Lead Generation Strategy

Generating leads on LinkedIn might feel a little overwhelming. But the truth is with little effort and time; you can become an expert in LinkedIn lead generation.

For marketers who want to take the next step, here’s how to use LinkedIn for lead generation:

Optimize Your LinkedIn Page

You can’t expect your website to generate leads if it’s not properly laid out, doesn’t provide proper information, and it’s not up-to-date.

Similarly, if your LinkedIn profile is not optimized and doesn’t conduct a purpose, none of the customers are going to buy from you.

Now, you must be wondering: how to optimize your LinkedIn profile, so it is compelling enough for lead generation?

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3 Tips for Writing Infographic Copy for SEO

Years ago, infographics for SEO were all the rage as they were considered a smart choice for blog posts and online articles. These days the hype seems to have reduced. But don’t confuse that for a reduction in the infographic’s relevance, especially as it relates to SEO.

This report says infographic content is 30 times more likely to be read than other types of content. That means that if you have an infographic on your site, the chances of people staying will increase. A study found that there’s a correlation between dwell time or the time a visitor spends on a page before returning to SERPs, and Google rankings.

Source

We also can’t ignore the fact that infographics are a magnet for high-value backlinks. Backlinks are one of Google’s important ranking factors. If you have many authority websites linking to your infographic on your site, you can boost your SEO ranking. This is why most eCommerce and SaaS link-building strategies include the creation of these linkable assets.

All this to say, your brand still needs infographics. But they should be created the right way for you to reap these SEO benefits, of course. So, here are three tips to follow when writing copy for your infographic for SEO:

Tap into the Audience Need

It doesn’t matter if the site for your infographic has a quirky feel for millennials or a serious web design for manufacturers. Before creating infographics copy, you need to figure out what your audience needs. If you don’t know your audience, you’ll end up creating copy that doesn’t serve its purpose. By that, I mean your copy just ends up confusing readers, rendering the infographic useless when it comes to boosting your SEO.

So, how do you tap into the audience’s needs in the first place?

Create an audience persona before crafting that copy. An audience persona is a fictional character that represents the people you’d like to attract. It points out your audience’s needs, wants, and pain points. With your audience persona, you can understand the topics to address in your infographics copy.

Here’s an example of an audience persona.

Source

To generate the data for your audience persona, you can ask your target audience themselves via surveys or check out their behavior using analytics tools. What pages on your site do they go to? Which types of content do they like?

The more detailed your audience persona is, the better.

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Unlocking Marketing Success: The Hidden Power of Paystubs

In today’s fast-paced business landscape, companies are constantly seeking innovative ways to market their products and services. From social media advertising to influencer partnerships, the marketing playbook has expanded dramatically in recent years.

However, amidst all the digital noise and flashy campaigns, there’s a hidden gem that many businesses overlook – the humble paystub and paystub maker. Yes, you read that right. Paystubs, those often mundane documents, have untapped potential as a powerful marketing tool. In this article, we’ll explore the hidden power of paystubs and how they can be leveraged to unlock marketing success.

The Evolution of Marketing

Before we dive into the world of paystub marketing, it’s essential to understand the broader evolution of marketing itself. Over the decades, marketing has transitioned from traditional approaches like print ads and billboards to digital marketing, which encompasses everything from search engine optimization (SEO) to social media campaigns. This digital shift has made it easier for businesses to reach a broader audience and gather data on customer behavior, but it has also created an overwhelming amount of noise in the digital sphere.

Consumers are bombarded with ads and marketing messages every day, leading to what some experts call “ad fatigue.” It’s become challenging for brands to stand out and connect with their target audience in a meaningful way. This is where the power of paystubs comes into play.

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Marketing On WhatsApp: Pros And Cons

One of the best feelings in the world is when you’re a “regular” at a place.

You go to a coffee shop, and the barista has already started making your coffee because they remember when you usually come in. You visit a restaurant, and the server knows what breakfast you’ll have and how you like your eggs cooked. Or the best one of all: when you go to cut your hair and come out with the same result every time.

Being a regular is the best customer experience, and brands can recreate it by marketing on WhatsApp. People are already talking to their friends and family in this messaging app. Now, you can use it to improve customer care and create that feeling of “being a regular” online.

Like any marketing channel, WhatsApp has its pros and cons. Let’s take a look at them and see if this is the new strategy you should use.

The Pros

Personalized Messages

Here’s a fun fact: when you send a WhatsApp message, there’s a 98% open rate! That’s better than any other marketing channel. Compare it to email, where the average open rate is 21.5%, and you see why so many brands add WhatsApp to their marketing.

You can build stronger relationships and consider it a place for personal communication. You can send every file format like GIFs, images, videos, PDFs, and emojis.

To increase conversions, you can add CTAs and bulk broadcast promotions. Since 2021, businesses can send unlimited promotional messages to people who have started communicating with you.

Cost-Effective

Marketing is expensive, and many businesses don’t have the budget to go all out. Social media, direct mail, SEO, and content marketing expenses add up quickly. The good thing about WhatsApp is that it’s cost-effective and easy to implement. One person can run it when you’re testing it out, and the Business Platform provides a thousand free service conversations per month.

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Beyond Backlinks: 4 Ways To Build Authority and B2B Relationships Through Guest Blogging

Guest blogging is a robust search engine optimisation (SEO) technique that can significantly improve your website’s search engine ranking through backlinks.

When you contribute a guest post with a backlink to an authoritative blog or website, the backlink to your website will drive referral traffic and show search engines that your site is trusted and credible.

(Image Source: Unsplash)

Here are four ways to build website authority and business-to-business (B2B) relationships by guest blogging.

Identify Your Goals

Sometimes people write a guest blog because their colleague or boss has asked them to. However, it is important to set personal goals to know what topics are worth writing about and what blogs or websites are worth pitching to.

Here are some potential goals for guest bloggers:

  • You could be aiming to establish a name for yourself within a specific industry by becoming an expert on that topic. This requires you to write for websites with high levels of traffic and engaged audiences.
  • You could be writing guest posts to gain exposure for your website. This requires you to write about topics linked to your website to connect with people who need your products or services.
  • You could be trying to build backlinks for domain authority. This requires you to prioritise pitching your guest post to top-level domains.
  • You could use guest blogging as a chance to write about topics that interest you. Understanding the target audience for those topics will help you find suitable sites for your guest post.

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The Power of an Ecommerce App: A Lucrative Opportunity

For companies wishing to succeed in the cutthroat business environment of today’s digital era, when efficiency and convenience reign supreme, investing in an ecommerce app has become a wise strategic choice. In-depth discussion of the benefits of creating an ecommerce app will be provided in this post, along with an examination of monetization options, ecommerce app development cost, major features, and real-world examples. So let’s explore the world of ecommerce applications while sipping on some coffee!

The Rise of Ecommerce Apps

Online purchasing is becoming increasingly common, which is the first good reason to invest in an ecommerce software. The ease of shopping from a wide selection of goods, paying with a single touch, and having everything delivered to your door has completely changed the retail sector. In 2021, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide (Source: Statista). This figure is forecast to grow by 56 percent over the next few years, reaching about 8.1 trillion dollars by 2026. Businesses may access this sizable market and provide their consumers flawless purchasing experiences by using e-commerce applications.

Examples of Successful Ecommerce Apps

Let’s look at a few successful instances of ecommerce applications to better appreciate their potential:

– Amazon: With its extensive product selection, user-friendly design, and tailored suggestions, this multinational powerhouse has revolutionized online shopping. The one-click ordering, secure payment methods, and dependable customer care that Amazon offers have helped it become the preferred ecommerce app for millions of people worldwide.

Shopify: This platform lets companies of all sizes build their own online stores and is renowned for its adaptability and simplicity of use. Shopify gives company owners the tools they need to transform their ideas into successful enterprises, including a variety of configurable templates, integrated payment gateways, and strong inventory management systems.

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Inflatable Characters Unleashed: Exploring the Perfect Environments

So, you’re about to host an outdoor event, yes? Do you want a vibrant, fun, and eye-catching event that would leave your attendees happy for days? We have the perfect suggestion to spice things up; Inflatable Characters!

Inflatable characters add the personality, vibe, and finishing touch every good event needs. They are such playful and eye-catching creations that fit any event. From parties to marketing campaigns, these versatile creations create a warm and colorful environment. They’re excellent for festivals, carnivals, fairs, sporting events, birthday parties, business and marketing purposes, and other outdoor events.

In this article, we will explore different ways to create the perfect environment for that memorable event with inflatable characters.

Different Ways to Use Inflatable Characters.

More and more event planners are incorporating inflatable characters into their outdoor events. When it comes to color and vibrance, there’s nothing quite like them. Whether you’re looking to add something special to your event or nudge people to be freer and get in the spirit of having fun, inflatable characters are a great way to achieve this.

Here are a few ways you can use inflatable characters

Attracting Attention

Inflatable characters are eye-catching, colorful, and vibrant. They’re great if you’re hosting a trade show or events with a lot of competition for attention.

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How to Track your Link Building Campaign

The importance of backlinks in search engine optimization cannot be overstated. Search engines place more value on pages that are linked to other reputable and trusted websites. They can also boost your website’s organic traffic and domain authority.

You’ve probably spent some time developing a comprehensive link-building plan or campaign, so it’s important to consider how you’ll properly track your campaign to measure its success properly.

In this article, we’ll review some key performance indicators (KPIs) and tools to help you track your link-building campaign.

Start an Audit of Your Backlink Profile

Establishing a benchmark is the first step in evaluating the success of your link-building efforts. If you know your current backlink profile, you can use that information to plan a strategy that fills in any holes and maximizes your campaign’s growth.

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