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The Top 7 Shopify Apps To Grow Your Business in 2021

E-commerce has seen an immense boost within the last year and a half. Numerous merchants have turned to an e-commerce giant Shopify to build their online presence and keep up with the market demand. Just a month after the pandemic peaked in March 2020, the number of new stores in Shopify grew by 62%.

One of the reasons Shopify has become a preferred e-commerce platform is that it offers many opportunities (plug-ins and apps) for beginners and professionals alike to enhance and promote their online stores.

With thousands of apps to choose from, it’s possible to get started with a dropshipping business, add customer reviews, improve marketing strategies, boost customer support, add AI chatbot software, and much more.

We have highlighted 7 of the best Shopify apps based on their reviews, ratings and potential that merchants can add to their store – both for advancing their workflow and also boosting their overall customer experience.

SEO is essential if you want to grow your online presence and your business. But it’s also complicated and multi-faceted. It’s taken me years to get to the level of SEO expertise I have now, so if you’re just starting out, I wouldn’t be surprised if you’re feeling a bit daunted.

Perhaps you are brand new to SEO and want to avoid the common pitfalls and mistakes before they happen. Or perhaps you’ve been doing it for a while, but you haven’t seen the results you want – or, worse, you’ve incurred a Google penalty! Either way, this article will help you. Read on to learn about the most commonly overlooked SEO problems and how you can fix them.

More and more companies experiment and implement digital technology to improve their businesses and ensure growth. What many fail to realize is that the first step to digital transformation is actually transforming their content strategies.

This article was crafted to help you make sense of the connection of content to the digital transformation process. After reading, you’ll learn the best hands-on ways you can incorporate content into your digital transformation efforts.

Did you know that content marketing efforts cost 62% less than traditional marketing and produce 3 times as many leads? Given the numbers, there is no wonder so many entrepreneurs use content marketing to their advantage. It has the potential to generate leads, convert more prospects into customers, and drive more sales.

Creating a content marketing strategy can involve some trial and error. A poorly-developed strategy can sabotage your sales. That’s why you want to make sure to follow the best content marketing practices.

As we all know, learning from others’ mistakes minimizes the risk of us running into the very same failures. To help you improve the trial and error process, we’ve gathered the top 10 sales-sabotaging content marketing mistakes you should avoid.

User-Generated Content

If you are active in digital marketing, then you must know about the swirl that’s building up around user-generated content.

User-generated content is prominently preferred by marketers because firstly, users love it.

Secondly, user-generated content drives tremendous user engagement.

This helps to spread the word of mouth marketing regarding your brand and create a buzz about it.

User-generated content, as it originates from social media platforms basically, they tend to improve the social reach and influence of the brand.

Also, it is cost-effective and trustworthy, presents social proof for your brand to your audience, thus generating social trust among your customers.

Well, these are the benefits which everyone knows about and talks about.

But one major benefits of user-generated content that most of the marketers miss and need to focus is that it helps to improve SEO tremendously.

This article particularly throws light on this aspect of user-generated content that how it helps to boost the SEO perks for your website and marketing strategy.

Come let’s have a look.

One of the most important things for brands today is to make sure they are present in social media. It’s the best way to expand your business, find new clients and customers, evolve your marketing campaign, and it provides a number of amazing benefits every business owner should use. However, with the internet expanding so fast, and with the development of new technologies, it has become imperative to ensure the safety of your brand’s social media.

If you’re a business owner, social media can provide you with all the necessary tools and resources which can help you expand your business quite a lot. However, if you’re not careful with your social media accounts, your business can suffer greatly. With so many brands falling victim to brand-damaging situations on social media, you have to learn the best way to deal with this problem.

As a freelancer who works solely from home for the last 5 years, I can tell you – mastering social media presence and branding isn’t an easy task, but it’s not impossible to achieve either. You will need to put some time and effort into learning and understanding the most important things about branding in social media, but there is quite a lot to gain. I’ve made this short guide through some of the ways business owners use to protect their brands on social media. So, let’s not waste time and let’s get straight to it.

New Face of Google

Change at some point in life is essential. Google, on their verge to embrace change for the better, are aiming to introduce major changes. They are intending to do away with AdWords and DoubleClick, which are among their brands where they will rebrand them to make them easy and simple. Despite them being made simple, they will have some added features to make your experience the best.

AdWords has been a good brand for the last 18 years while DoubleClick is 22 years old. Google flagship in charge of advertising is aiming at reorganizing these brands. The main aim is to make sure that brands reflect what they are meant to be and what their purpose is.

For you to rise to this level using Google, you must first understand about the new brands. The Google AdWords shall now acquire the name Google Ads while DoubleClick and other brands will fall under the Google Marketing Platform. Google Ad Manager will as well be a new brand.

These changes are aiming at catering to consumer expectation, which is growing day by day. They will also increase opportunities for advertisers. Google has developed over the years adopting new ad products and formats, which over time have become more complex for advertisers to use.

Due to these changes, advertisers, as well as publishers, have been on crossroads wondering on the best Google product to choose. The new branding characterized by three buckets aims at making things easier giving publishers and advertisers guidelines on the product they need. This will depend on their goals and aims. Below are new Google brands and their solutions.

Google now only uses the mobile version of your website for their listings. The desktop version of your website is no longer used. It is imperative that you no make sure that the mobile version is responsive.

How does Mobile Indexing work?

Mobile-First Indexing uses Google bots to navigate the pages on your website. The results of this then sets the ranking. The way this differs from before is that the mobile website pages are used for this. It is important that your website is fully optimized for this Google ranking change so that it helps your site climb up the ranking ladder. This is a major requirement for business success.

Why Have They Changed It?

The use of mobile websites has increased substantially over the years. More visitors to your site will do so on a mobile device.

Next Steps

Make sure to focus on the following:

Develop a mobile version of your website or ensure your current version is responsive
Build up the SEO on your mobile website, include titles, meta descriptions, and social metadata
Make sure your site isn’t slow. The faster the load time, the more likely visitors will stay on the site.

You are now ready to go. Meanwhile, do take a look at the graphic below for a better understanding of Google’s Mobile-First Indexing.

Mobile-first Indexing

How to Come up With Cluster Content Ideas

Touted as the “next evolution of SEO,” there has been increasing buzz showing up online and across social media platforms around cluster content. The idea is simple: create online content that is focused around one central idea, whereby together, the hyperlinks create a cluster of related, interlinking information. You do this by crafting a series of interlinked web pages that are closely related to one pillar idea or broad topic and then have several smaller, but related sub-topics.

Cluster Content Ideas

If it sounds complex, don’t worry, it is simpler than you think. And the simplicity and efficiency of it in allowing you to share content, while simultaneously bringing in more readers and traffic to your site, is exactly why you need to be implementing it into your content marketing strategy. But the first thing is coming up with ideas for your clusters.

While you could simply focus on coming up with cluster topics like you do blog post topics – writing list posts, offering tips, answer questions etc. – before you take that route, there is a more imperative area of your business that needs your attention that presents as the perfect place to find and create pillar content.

UX Examining Tools

Being a UX designer, it might seem that keeping your visitors busy is a harder task to accomplish. Even after a huge contribution by UX designers, users are demanding more from the interfaces they encounter. To overcome this big problem, designers are endeavoring to satisfy the users who are looking forward to having an exceptional user experience.

To improve the web designing workflow, we have picked together a list of amazing UX examining tools that are helpful in evaluating the user experience of websites. You can try these tools as your ideal website optimization weapon to get outstanding evaluation results. All these tools are poised to bring a revolution and projected to be used for many more years to come. Read More

The Top 7 Shopify Apps To Grow Your Business in 2021

The Most Commonly Overlooked SEO Issues (and How to Fix Them)

6 Ways to Incorporate Content into Your Digital Transformation Process

10 Content Marketing Mistakes Sabotaging Sales

How User-Generated Content Helps to Improve Your SEO

The Latest Google Rebranding Initiative Discussed

[Infographic] Is Your Website Built for Mobile-First Indexing?

How does Mobile Indexing work?

Why Have They Changed It?

Next Steps

How to Come up With Cluster Content Ideas

10 Fantastic UX Examining Tools That Improve Your Website Design