[Infographic] The Benefits of Agile Marketing Discussed

When it comes to your company’s marketing, you’ve probably spent hours with data and reports. Those reports may have detailed information that process a long period of time—perhaps months. But that’s the problem: By the time you get the report, your world, your products or services, and your market influences may have already changed.

That’s part of the reason why agile marketing is taking off. There aren’t delays in agile marketing: It’s based in real time and real experience, helping integrate new-style metrics, including social media engagement, into information that a company can put immediately into practice. Agile marketing is inherently scalable; it also defines clear priorities and designs and the ability to run tests that are necessary.

At its core, what agile marketing is, is an ability to change in response to the rapid changeability of our digital world. If something’s a dud on Facebook, it gets taken down; if something is hot on Instagram, it can be repeated. So what does agile marketing look like? What exactly are the benefits of Agile Marketing? This graphic explains it.

Agile Marketing

 

10 Fantastic UX Examining Tools That Improve Your Website Design

UX Examining Tools

Being a UX designer, it might seem that keeping your visitors busy is a harder task to accomplish. Even after a huge contribution by UX designers, users are demanding more from the interfaces they encounter. To overcome this big problem, designers are endeavoring to satisfy the users who are looking forward to having an exceptional user experience.

To improve the web designing workflow, we have picked together a list of amazing UX examining tools that are helpful in evaluating the user experience of websites. You can try these tools as your ideal website optimization weapon to get outstanding evaluation results. All these tools are poised to bring a revolution and projected to be used for many more years to come. Read More

How Great UX = Great SEO

Great UX = Great SEO

If you’ve worked at all on your site’s SEO at any point in the last ten years or so, you’re probably already aware that search engine optimization is always changing. The things that make for great SEO today could be completely worthless efforts tomorrow. 

But recently, there’s one trend that can be considered as the most consistent of all – search engines are determining more and more that the sites providing the best user experience should be the ones that rank the highest in search results. 

Consider these SEO signals (both good and bad) that prove how important great UX is.

Read More

8 Little Tweaks to Drive More Website Conversions

Drive More Website Conversions

When you’re trying very hard to get more people on your website to convert, you tend to forget a lot of important things.

These factors or aspects of your website effectively lead your visitors down your conversion funnel.

A few simple tweaks here and there, and you’ll be showing your brand in the right direction. After all, plain traffic is useless unless it leads to more sign-ups or sales.

You know what I mean.

For the purpose of getting more people to take action on your website, here are some tiny changes or tweaks discussed that make a big difference in increasing your site conversions. Pay attention to these “fixes” to get better results.

Read More

Why Customer Experience (CX) is the Future of Digital Marketing

In the recent years, it has become quite clear that all successful marketing strategies aim to please the customers. Their voices are the ones that shape the market, establish brands, and directly influence sales, so it seems logical that marketing efforts should work towards improving their experience.

So, what does a CX-focused plan consist of? How do you ensure optimal customer experience through marketing? Why is CX actually the future of digital marketing? Those are all questions we will try to answer in this article. Let’s get going.

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How to Find a Compromise Between UX and SEO?

UX and SEO

Every savvy digital marketer knows that there’s not “just SEO” or “just user experience” in the online sphere. They coexist in the same space. Even though both practices share the same goal, which is to increase the number of conversions and success for the business, they have different approaches on how to reach it. This is where UX and SEO can clash. So how do we find a compromise between them? Let’s take a look.

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