[Infographic] Video Marketing: The Future of Content Marketing

Content matters a lot on the internet because people go online specifically to get new information and discover knowledge in all areas you can imagine. Anyone who is building a website or doing a digital marketing campaign should know that more than just any content you have to come up with quality and relevant content.

The kind of information you share should resonate with your audience and give them the needed information that will help them improve their lives or help them get to know more about your products and services.

Presently, content on the internet comes in many forms but videos are predicted to reign supreme in the next years to come based on current statistics.

If you are a digital marketer you have to factor in video marketing in your campaign because users prefer this medium over any other content type. Use video to build an effective campaign that will help consumers know more about your products and services.

Two popular video types that digital marketers use are demos and explainer videos. Demos show exactly how a product is used. Customers will be able to see the relevance of the product or service in a specific area on their lives and will be motivated to purchase it.

Explainer videos point out the benefits of products or service and can give users further information on such things as customer experiences or how the products are made. Recent video marketing statistics have shown that video is always a good way of building engagement with your audience and motivating them for any call to action.

[Infographic] Video Marketing: The Future of Content Marketing

How to Leverage Video Marketing on Instagram: A Quick Guide

Video Marketing on Instagram

The days of Instagram being a photo-sharing app only are long gone; the video has very rapidly taken over the platform, with the number of videos created each day quadrupling since 2017. Not to mention, as many as 500 million Instagrammers use Stories every day – there’s no denying the power of video, not only on Instagram but across all major social networks.

The question is, how should you leverage video on Instagram? What kinds of videos should you create?

Or, in fewer words, what should your Instagram video marketing strategy look like?

In this marketing guide, find out how to leverage video marketing on Instagram: from identifying your goals to tips on creating a video for Instagram and improving your results from the video.

Let’s get started.

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7 Top Reasons to Use Explainer Videos for Your Brand

It’s certainly no secret that today, the video is a major marketing trend. User engagement with video content is at an all-time high compared to every other type of content, and video is more accessible than ever before thanks to the internet and mobile devices.

Plus, compared to just a decade ago, it’s easier than ever to produce video material.

Explainer Video

Experts say that since humans are incredibly visual creatures, moving images can help us to find meaning and better capture and contextualize the world around us. And, think about it – seeing a video from an event compared to photographs or a written article about it makes it easier for you to feel like you were there, taking part.

So, it’s easy to see why video can be a very powerful tool for your brand. But where do you start?

A good starting point is with explainer videos. They are designed to give your customers an overview of your brand and the products and services that you offer, what they are, and how they work in just a few minutes. Here are just some of the best reasons to use explainer videos for your brand.

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6 Reasons Why Video Belongs in Your Content Marketing Plan

Content Marketing

People all around the world watch more than 1 billion hours of video every day, and this number is rising steadily. According to the latest research, YouTube is already the second most popular site in the world (no one beats Google), with over 23 billion monthly visits and 300+ hours of video uploaded every minute.

Clearly, the video is incredibly popular, and the reason for that is pretty simple: it encompasses all content types – images, music, text – and combines together two things that catch our attention most: sound and movement. No wonder that video is a proven tool for increasing customer engagement, increasing sales, and helping people make better buying decisions.

If you need more proof, here are some reasons why you should include video in your content marketing along with some pretty convincing evidence.

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Why Video Marketing is the Future of Content Marketing

Video Marketing

In this mortal world, nothing remains forever. We can see a lot of changes with the passage of time. Be it our eating items, clothing pattern, living style, or technology, everything keeps on changing constantly. 

Undoubtedly, technology has changed each and every aspect of our lives and in the last few years, digital media has gone under a lot of transition. If we particularly talk about Content Marketing, starting with print media or Television, we can see a lot of change. 

The marketing trends keep on changing every year. In the marketing world, video marketing has become a trendsetter and it is also not wrong to say that the future lies in video marketing. Even adding video to the Search Engine Marketing campaign can also impact ranking. This is the reason many reputed companies like Mondovo recommends video marketing for delivering better SEO results. 

Youtube has become the second largest search engine after Google. It has received more than 1.5 billion logged in user monthly. 

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How to Create a High-Quality Kickstart Campaign for your Video

Videos are known to impart a lasting impression on viewers. It is evident from the billions of dollars that countries around the world spend on advertising videos. Similarly, a video can define whether any campaign you launch becomes an astounding success or fails miserably.

Nowadays, the most common platform for popularizing a campaign is by posting videos on YouTube.

Here are some tips on how to create a high-quality kickstart campaign for your video.

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Why is Trivago’s Video Strategy Winning Despite Being Cringe-Worthy?

 Trivago's Video Strategy

So Trivago ads annoy you. You are not alone. Yet, you do remember Trivago because of them. The video strategy may not offer the most creative type of video making tips and tricks you are looking for but Trivago has been consistent about it. Why? 

Trivago – the noted search engine for hotels – was acquired by American company Expedia back in 2012. Originally from Germany, Trivago has been in news ever since the hashtag #trivagoguy became trending. The video ads have been localized as per demographics with the launch of regional versions of the same in various countries.  

And barring a few exceptions, most of these ads are as cringe-worthy as the first ever Trivago video. Yet, Trivago is still the easiest name that comes to mind when you think of hotels, isn’t it? Weird enough? This means they are winning. But how?

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5 Engaging Types of Video Content that People Love to Watch

Video Content

People love Internet videos – it’s gotten to the point where a full 85% of people in the United States watch videos online at least a few times during the average week. Videos are naturally compelling and engaging and, thanks to the use of relevant visuals, are an opportunity to convey even complicated topics in the most simplistic way possible – all of which are major reasons why people can’t get enough of them.

But using video content is less important than the type of content you use.  Different formats bring their own unique advantages to the table, and by varying up your content you stand the best chance at really resonating with your target audience. If you really want to increase engagement, improve conversion rates and increase social shares, there are a few key types you need to be aware of.

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10 Incredible Ways to Make Your Facebook Videos Go Viral

Facebook Videos

Are you struggling to create viral Facebook videos? How well are your videos performing on Facebook? Are you getting much traction with your Facebook videos? Do your videos go viral on Facebook? 

These are just a few questions to consider as we go down this article. 

Facebook videos have taken over the digital marketing landscape in recent years, with nearly every marketer investing and using video content to grow their business. 

Startups companies, B2C, and B2B marketers, etc, are using video marketing in their digital marketing strategies and they are going viral with their video content marketing campaigns. However, inasmuch as some marketers are able to make videos go viral on Facebook, many others are struggling to create viral Facebook videos. 

The truth is that you’re one of those marketers who is struggling to create viral Facebook videos. In that case, this article is for you. 

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Why Every Website Needs a Video in 2018

In an age of information overload, there’s a constant competition for your audience’s attention. So it’s more important than ever for your company’s website to stand out from the crowd and having a video on your landing page can help you to achieve this. 

We all love to watch videos. The reason is simple – videos are memorable, engaging and emotive. That’s the reason why videos are more popular among audiences than any other type of online content.

Video in 2018

Videos are fast becoming the preferred way for people to satisfy their information and entertainment needs. In fact, 55% of people view online videos every day. Google takes this into account, and having a video on a landing page makes it 53% more likely to appear on the first page of the Search Engine Results Pages (SERP).

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