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Why is Trivago’s Video Strategy Winning Despite Being Cringe-Worthy?

Trivago's Video Strategy

So Trivago ads annoy you. You are not alone. Yet, you do remember Trivago because of them. The video strategy may not offer the most creative type of video making tips and tricks you are looking for but Trivago has been consistent about it. Why?

Trivago – the noted search engine for hotels – was acquired by American company Expedia back in 2012. Originally from Germany, Trivago has been in news ever since the hashtag #trivagoguy became trending. The video ads have been localized as per demographics with the launch of regional versions of the same in various countries.

And barring a few exceptions, most of these ads are as cringe-worthy as the first ever Trivago video. Yet, Trivago is still the easiest name that comes to mind when you think of hotels, isn’t it? Weird enough? This means they are winning. But how?

Watching online marketing trends year in and year out has become some sort of a ritual for anyone in the industry. Unlike most rituals, however, keeping an eye on online marketing trends has become indispensable for digital marketers everywhere. After all, these trends do help shape their overall online marketing strategy.

By their very nature, trends supposedly don’t last. Some trends in the digital marketing niche, however, last longer than others. Some trends have even stayed on for years, and are bound to remain relevant for the foreseeable future. Let’s take a look at the infographic below to see some of the online marketing trends for 2018 that may or may not stick around for a long time.

Why Every Website Needs a Video in 2018

In an age of information overload, there’s a constant competition for your audience’s attention. So it’s more important than ever for your company’s website to stand out from the crowd and having a video on your landing page can help you to achieve this.

We all love to watch videos. The reason is simple – videos are memorable, engaging and emotive. That’s the reason why videos are more popular among audiences than any other type of online content.

Video in 2018

Videos are fast becoming the preferred way for people to satisfy their information and entertainment needs. In fact, 55% of people view online videos every day. Google takes this into account, and having a video on a landing page makes it 53% more likely to appear on the first page of the Search Engine Results Pages (SERP).

For digital marketers and business owners trying to carve a niche for themselves in the digital marketplace, there can be no resource more precious than time. The unfortunate hallmark of many digital marketing tools available today are that very few, if not none, actually offer you the ‘all in one’ convenience without sacrificing data depth and accuracy. Although we might be a little biased, we believe we’ve created something special in Mondovo because: Read More

2-Minute Overview Videos on each of our Tools

Rankings Monitor

Track your search rankings on a daily, weekly or monthly basis. Measure and analyze your rankings for important keywords and keep tabs on the competition. Get alerts on major ranking changes.

Website Audit

Identify issues that plague your website and take corrective actions that can improve your rankings. The audit tool can spot missing title tags, broken links, duplicate content, and many other on-site SEO related issues.

Link Research

Analyze the backlinks of your competitors. Understand their linking strategy and identify possible Read More