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8 Little Tweaks to Drive More Website Conversions

When you’re trying very hard to get more people on your website to convert, you tend to forget a lot of important things.

These factors or aspects of your website effectively lead your visitors down your conversion funnel.

A few simple tweaks here and there, and you’ll be showing your brand in the right direction. After all, plain traffic is useless unless it leads to more sign-ups or sales.

You know what I mean.

For the purpose of getting more people to take action on your website, here are some tiny changes or tweaks discussed that make a big difference in increasing your site conversions. Pay attention to these “fixes” to get better results.

Help Your Help Page

Frustrated visitors don’t convert to customers, and frustrated customers don’t stay customers for long. It’s impossible to create a product or service that’s perfect and immediately understandable to all or to set up a website that provides the perfect answer to every question any person in the world might have. But all businesses can be attentive to customer needs by taking the time to craft a “help page” that is truly useful.

A good help page finds the right balance between answering the simple and obvious questions that some may need answering because they overlooked it somewhere else, and providing more in-depth guidance and how-tos for established customers or interested leads.

Help pages must anticipate the needs of a variety of client personas and provides assistance in a way that will be the simplest and most useful for that demographic.

Let’s take a look at some important elements for any help page, along with real-life examples of what works and what doesn’t.

In an age of information overload, there’s a constant competition for your audience’s attention. So it’s more important than ever for your company’s website to stand out from the crowd and having a video on your landing page can help you to achieve this.

We all love to watch videos. The reason is simple – videos are memorable, engaging and emotive. That’s the reason why videos are more popular among audiences than any other type of online content.

Video in 2018

Videos are fast becoming the preferred way for people to satisfy their information and entertainment needs. In fact, 55% of people view online videos every day. Google takes this into account, and having a video on a landing page makes it 53% more likely to appear on the first page of the Search Engine Results Pages (SERP).

Colours are used everywhere, and there’s a good reason for it. Colour, believe it or not, can affect the way we perceive things, the way we feel, and even our mood. Whilst colours are subjective to personal preference, research shows that consumers make a decision whether or not to buy a product in just 90 seconds, of which up to 90% of their decision is based on a particular colour.

How to Design Your Website

Understandably, the content on your website is important, but have you ever thought about how the colour of your pages, text, CTA buttons etc. could affect your users? The way in which you design your website could be far more effective than you might think; designing it to your own personal preferences may seem like the logical option and undoubtedly is hard to avoid, however, this may not be the right way.

We’re going to dig right down to the core of what colours mean to your website users, how to design your website to include the right elements, and investigate how colours can affect your website conversions.

cool website design

Since 2016, considering user experiences, we have seen a sharp shift towards great design ideas into UI design. This is probably the most significant change that has taken place in the world of web designing after apps such as Pokémon Go blurred the line between reality and screens. In 2017, web designers have literally come up with creative web designs which were more personalized for users and at the same time, time-saving also.

Here, we have tried to showcase the best of the lot and cool website design ideas which you should check out and implement to rick ahead in 2018.

Search engine optimization is an essential part of contemporary web design and development. The likelihood of a website, without SEO, being found online is comparable to finding a needle in a haystack. There is simply too much competition online (more than a billion other websites to be precise) to only rely on search engine algorithms to bring visitors.

Drawing in the largest possible user base requires being featured on appropriate SERPs as one of the top results, and this is only possible through planned optimization techniques. The methods used for SEO are numerous and varied.

Over time, some strategies became deprecated, while others rose to prominence. Among them, there are those that can be implemented without much worry and more speculative ones that require a careful weighing of risk versus reward.

There is no foolproof SEO strategy, however, each method should be considered according to the particular circumstances to determine whether it’s worth putting into action. It should be noted at the outset that the greatest risk when it comes to SEO is not having any at all.

While it is possible to rank well on strengths of the website alone without any additional optimization, competitors hosting well-built, as well as optimized websites, will inevitably rank higher.

Since the majority of SEO-related resources online deal with ‘surefire’ strategies with 0% risk involved, for this article we have decided to give a more risk-centered overview of SEO practices. We have focused both on strategies which are riskier as well as on regular SEO methods, but from a risk-conscious perspective.

Marketing a product can be challenging enough in today’s world, but marketing a service is another ball game. Websites selling products have to worry about making the site easy to view and simple to skim through, which (when looking at a site like Amazon) allows products to sell themselves.

Design Your Service Page

Instead of focusing your efforts on creating sales, you’ll need to spend that effort on creating leads. The trick? After managing to rank your new website, make sure to design your service page in a way that draws visitors in without going over the top. Here’s how it’s done.

How to Help Your “Help” Page – 4 Basic Areas to Focus On

Why Every Website Needs a Video in 2018

Colour Psychology 101 – How to Design Your Website

20 Cool Website Design Ideas You Should Check

5 Smart SEO Tactics That are Worth the Risk

How to Design Your Service Page to Turn Visitors into Converts?