While many business owners and marketers are enjoying significant returns from their investment on Facebook Ads, many others are yet to find their success on the said social media platform. Truth be told, Facebook Ads, while effective and rewarding, requires a full understanding of all its complexities in order to generate a positive result. Otherwise, one simple mistake can lead to an unproductive ad campaign, thus wasting your resources, and possibly affecting your brand image as well.
Because of the complexity of Facebook ads, business owners and marketers need to know how each feature works, and on their end, the required elements that have to be present on their Facebook ads. While the task of mastering the ins and outs of this platform might seem too demanding, the rewards that come afterwards are surely worth it.
To sum up, here are the key takeaways from the infographic below from Harris Myers which discusses how Facebook ads work, and how you can optimize your Facebook advertising campaign for successful results.
1. Targeting Issues
One of the main selling points of Facebook Ads is its targeting features. With billions of users worldwide, knowing how to properly use this feature will ensure that your ad will be shown to the right audience at the right time. Some of the common targeting issues which can affect ad performance are click-farm countries and size of the target audience.
2. Image Issues
Another reason why Facebook ads fail is that of image issues. These issues include incorrect image size, colour scheme, and the image itself is irrelevant to the message of the ad.
3. Ad Copy Issues
More important than the ad image is the copy. Often, these issues explain why people refuse to click on your ads: boring headline, lack of value proposition, and irrelevant or outdated references.
4. Pricing Issues
Another reason why your Facebook ads are failing is due to pricing issues. Usually, these issues only include mix-ups that we tend to overlook prior to starting the ads, such as declined payment method, low ad budget, and low bid.
To learn more, check out the infographic below.