In this short blog post, Sameer covers some pros and cons of using an SEO Tool. You might not need it for many things but there are a few purposes where you should definitely consider using one.
An SEO Tool can be useful to save time, gather actionable insights and make you more efficient. Watch the video to learn more.
Should you use an SEO tool? Do you even need one?
Let me tell you very frankly, for the first three years when I was doing SEO, I never rely on any tools. So you could very well go about not using one if you had no tools.
But I say they are useful, you don’t need the tool may be for a regular purposes, but you definitely need one for certain activities. And it depends at what stage and what level of SEO you’re doing.
Now, when you’re doing Keyword research, obviously you could just use Google’s keyword planner, but nowadays, Google has restricted volume ranges so you might need the tools that gives accurate volumes. You could use a tool like Mondovo or you could use many other tools available out there.
So for a tool like keyword research, I think you would need a tool that provides you extensive database of keywords as well as relatively accurate volume ranges volume data that you could rely on based on the location that you are targeting.
Then when it comes to, see SEO tools can save you time. And that’s what you got to to use tools, any tools that you use in life has got to serve purpose.
Either it should give you insightful data or should save your time.
Now, think about what can really save you time. So, like with Mondovo, we have rank tracker. Why is that useful? That’s useful because you save time in reporting to your clients or to your boss on how well their site is doing on the search engines.
You don’t want to be manually checking. You don’t want to be wasting time and money trying to get data from here and there. You want just one easy platform that’ll give you the data that you’ll need.
So for reporting purposes, if you don’t have a system in place, to get all the data like if you want data from Google Analytics, your rank tracking, your Facebook; everything in one, then you might need a tool.
And it doesn’t have to be our tool Mondovo.com, it could be any other tool but we provide everything in one platform which makes reporting really really easy.
And that’s what you’ve to be smart about SAVE TIME.
So if we can save your time, you should definitely use the tool and that’s not only for reporting but when you want to spy on a competitors or your client’s competitors, you do need to do a competitor’s research. You could be checking the keywords they are ranking for or could be spying on their links that you’ve build.
So, practically you cannot go about such things without a tool in place.
Now again, Mondovo comes into play out here but again remember it’s insightful data. So again, the tool fits into the context of serving your data that you will not get anywhere else.
Do you need an SEO tool for optimizing your page? Not necessarily, because if you have built enough experience in SEO over time, then you can very well rely on the experience. But otherwise, yes, SEO tools are meant for saving time and providing insights.
No time to watch or read? Listen to the podcast version here.
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