Did you know that, according to research, 93% of marketers use Facebook advertising regularly? That means, millions of marketers spend a tremendous amount of money each month to reach their target audience with Facebook Ads.
Is that money well invested?
To answer that question, let’s take a look at these statistics:
- 57% of consumers across generational groups admit that social media influences their shopping decisions, led by Facebook at 44%
- 26% of users who click on Facebook Ads report making a purchase
- The average CTR (click-through rate) for Facebook ads is 0.90%
As you can see, Facebook advertising can be extremely effective. However, to make the most of Facebook Ads and get a high ROI, you need to know what you can use Facebook Ads for and which Ads give the best results.
Facebook Ads: Which Ads Should You Invest In?
Let’s be honest, Facebook advertising can be expensive for some businesses. On average, CPC (cost per click) costs $0.27 and CPM (cost per thousand impressions) $7.19. Thus, to make the most of Facebook Ads and not to lose too much money, you need to be smart when deciding which ads are worth to invest in and which are not.
Now, Facebook offers you many different types of ads:
1. Domain Ads: single image ads with optional description and a link to your website.
2. Offer Ads: those who click on the ad receive a discount code.
3. Video Ads: you can use them for brand awareness and retargeting.
4. Lead Ads: they allow you to collect information about your audience.
5. Post Boosts: you can use them to learn which type of content your audience likes the most.
I know what you’re thinking about now. You find all of the above ads useful and so, you’d like to invest in all of them, right? No wonder. Each and every Facebook Ad is useful and brings results. However, the more ads you use, the more you pay.
So, what should you do: invest in all ads and go bankrupt or invest in a few and get low ROI? Well, as a matter of fact, there is a better choice.
Facebook Carousel Ads: What Are They?
In 2015, Facebook introduced new types of ads called Facebook Carousel Ads or Multi-Product Ads. They are eye-catching, interactive, fun to investigate and, above all, they allow you to be creative.
In short, Facebook Carousel Ads allow you to showcase 2-10 images (or videos) in a single ad. Each has its own link to your product, blog or your site. The format of the ad gives you a lot of space for highlighting different products and showing them in a creative way.
Not only do Carousel Ads look astonishing, but also, they are extremely engaging. Check how much engagement Rolex gets with their carousels (look at likes, comments, and shares):
Still not convinced that Carousel Ads are worth to invest in? Check these statistics:
- According to a new report, Carousel Ads are 10 times better than regular ads
- Carousel Ads have 72% higher CTR than single image ads
- They drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than domain ads
Impressive, isn’t it?
Now, since you know that Carousel Ads are cost-effective, boost engagement, drive sales and thus, can give a remarkable ROI, let’s take a look at how you can use these ads to your advantage.
Carousel Ads: What Can You Use Them For?
Since Carousel Ads allow you to add up to 10 images in a single ad, you can get creative when making your own unique carousels. For example, you can use Carousel Ads to showcase your products, inform your customers about limited offers or tell them a story. The only limit you have is your imagination.
To give you some ideas about how to use Carousel Ads, let’s learn from the best and check what other businesses use these ads for.
#1. Present Your New Product
Carousel Ads are perfect for highlighting one product. Foot Locker, for example, love introducing their new products in a carousel. Check the picture below. Can you see the genius behind the ad?
Each picture presents shoes in a different way. What’s more, not only do you get an idea what the shoes look like when you put them on but also, you see that they are great for gym, aerobics or yoga. Clever, isn’t it?
#2. Ask for Feedback and Opinions
Did you know that, according to statistics, it’s 5 to 25 times more expensive to get a new customer than to keep a current one? Thus, if you want your business to develop, you need not only to try to get new leads but also, strengthen relationships with your current customers.
One of the best ways to do that is to ask your customers for their opinions about your products. Consider these benefits of collecting customer feedback:
- It makes your customers feel involved and important
- It gives you an idea of what you still need to improve
- It helps you increase conversions
Thus, as you can see, it’s worth to ask your customers for their views and opinions. You can do it by conducting SMS surveys, email surveys, or in a form of a Facebook Carousel Ad.
Check how Tupperware does it:
#3. Share Your New Content
We all know that having a blog with quality content helps to increase conversions and boost SEO. Thus, writing and publishing at least one quality blog post per week can do miracles. However, once you publish new content on your blog, you need to figure out a way to let your customers know about it.
Panasonic is one of the companies who like sharing their new content in a stylish way: they create unique carousels. Once the carousel is live, all their customers need to do to read their new content is to click on any image. That’s it!
#4. Offer Discounts
Another way in which you can use Facebook Carousels is to inform your customers about discounts, special offers, and limited edition items. Through ads, you can also give your customers coupons and codes. Need an example?
Check how Target nails their Carousel Ads:
#5. Strengthen Brand Awareness
“Products are made in the factory, but brands are created in the mind.” – Walter Landor
What determines the value of your brand and products in the marketplace: the quality of your products or the perceptions of your customers? Both, right?
Thus, in order to keep on being successful, you need to be able not only to build your brand but also, communicate the value of your brand to your customers. The best way to do that is through marketing.
Take a moment to look at the Carousel Ad from Rolex:
Can you see how they strengthen brand awareness with their ad? Through images and words they show their customers that although many years have passed, their products remain prestigious and top shelf. Smart, isn’t it?
#6. Tell Your Brand’s Story
Nobody wants to see a corporation behind a brand, but a human being. The more your customers know about you and your business, the more they trust you. Thus, it’s a good strategy to often tell your customers more about your business, projects, deals, and improvements you’ve made.
Take a look at this carousel from Huawei:
Isn’t it creative? Not only does it look great, but also, it strengthens brand awareness, boosts customer loyalty and increases engagement.
#7. Share Your Ideas and Solve Problems
Another clever way to use carousels is to share your ideas with your customers. For example, you can create an ad about a DIY project that each of your customers can do at home. Or, as Helzberg Diamonds does it, solve your customer’s problems:
Since many men find it hard to choose the right engagement ring, Helzberg suggests them to come to the shops with their partners. Nice idea, isn’t it?
#8. Increased Lead Generation and Brand Awareness
Carousel ads can be a great method of driving new prospects and customers to your Facebook page, even if they don’t convert into a customer directly from the ad itself.
Once a Facebook user clicks through to your Facebook page, you’ve increase the reach of your brand. Many users will follow your page, or come back to it in the future. This is where brands can embrace Facebook’s new chatbot to help guide prospects on your page.
In Facebook’s F8 2018 keynote, it was revealed that over 8 million messages have been exchanges between Facebook users and businesses that are using Facebook messenger chatbot since it’s inception but less than 1% of companies on Facebook are actually using the technology.
Facebook’s chatbot is essentially a live chat service for businesses that have a Facebook business account. The chatbot is an automated AI program that helps provide service 24/7, creates new leads, automates e-commerce processes, mines data, and creates personalized experiences.
With over 1.3 billion users utilizing Facebook Messenger actively each month, it’s a huge loss to not take advantage of the platform’s chatbot capabilities, especially for those investing in Facebook ads.
Ready To Create Your Own Unique Carousel?
Facebook Carousel Ads are one of the best ads to invest in. They look great, drive sales, boost engagement and give you a lot of space for creativity. Is there anything else you could want from an ad? If want to create your own original carousel, check out this guide on how to create great carousel content.
Be creative and enjoy!
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