We all write content on a regular basis, or hopefully we do, and we don’t necessarily get a direct ROI from all that content we publish on our blogs. Is there a smart and easy way to actually get leads from the content we develop?
Sameer Panjwani covers some quick and practical tips that you can apply when writing your next few pieces of content.
Do watch, learn and apply! Make your Blog work for you. Don’t waste any opportunity to convert your visitors into email leads.
If you have any follow up questions, do post them in the comments section below.
Leads Leads Leads. We all want leads and we all have blogs. Can we drive leads from our blog? That’s what I am going to talk about today. So how do you drive a lead from an existing blog?
We all have blogs and we all write content on a regular basis or hopefully we do. Now it’s critical that we also think of ways to generate leads from a blog because when you write content there is no way to capture the readers’ email address. He can comment on your blog, that happens very rarely nowadays, but how do you actually get him to and I am not talking about subscribe to your news letter. That happens if your blog is really really good and that happens also only often enough if you have those really really viral pieces of content.
However if you write a piece of content with a certain strategy in mind which I am going to share with you, there is a sure shot way of getting leads and I am going to give you a practical example. So, the strategy I am talking about is creating lead magnets. Now, I will give you an example – We have a blog post out there how do you create an effective SEO proposal that converts 80 percent of your clients to a closed prospect. So what we did is, in that article we actually wrote about how to go about creating that proposal and then we had a lead form out there saying click here to download a sample proposal which then you can use for your agency purposes.
So, with that blog post alone, we have closed, we have converted 623 prospects in the last 8 months alone and that’s a huge number of people that gave us leverage enough to contact them for future communications and it was what we did is we thought about a topic where we could offer a template, a downloadable template which they could then download through a form on our site.
So, the strategy I am proposing is you don’t need to create massive eBooks, you don’t need to create massive guides which need to be downloadable, what you need to do is come up with a simple checklist or simple template or simple even a Google sheet and a calculator but essentially something that’s simple enough yet your target reader would desire enough to submit a form, submit his email address, but of course, what I am saying is your blog post should communicate the value of that asset that they should download.
So, in our purpose and in our example, we actually communicated the value of that proposal and that’s why people wanted to download the proposal. So, keep that in mind, I think it’s a smart tactic, it’s easy to implement, not so easy when you actually have to think about what to develop, but it’s easy in the sense that it’s an easy way to acquire leads. So, yes leads you can acquire from your blog, think outside the box and that’s one smart way to go about it.
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