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Growing Your Brand Beyond Instagram and TikTok

If you want to grow your business, then you need to think beyond the boundaries of Instagram and TikTok. While these platforms are great for introducing yourself to new customers, they’re not enough if you want truly sustainable growth. To take your brand further, you’ll need to explore a wider range of social media marketing tools and tactics that can reach more potential customers and build better relationships with existing ones. There are many options available, from influencers, to email marketing, and SEO tactics. In this blog post, we’ll explore how businesses like yours can go beyond Instagram and TikTok to gain the kind of progress that leads toward lasting success.

Create a Website

As more and more businesses aim to create a strong digital presence, simply relying on Instagram and TikTok may not be enough to truly grow your brand. By building a website, you have the opportunity to showcase your brand’s story, products, and services in a more comprehensive and customizable way. Not only can you reach a larger audience outside of social media, but you can also establish a sense of professionalism and credibility. A website allows for more flexibility in design, content, and functionality, providing a platform to truly differentiate yourself from competitors. You can also implement various tools such as SEO and analytics to further optimize your website’s performance and online visibility. Building a website may require more effort upfront, but the long-term benefits and potential growth are undeniable.  When embarking on website development, collaborating with Ruby on Rails coding experts can streamline the process and ensure a robust and scalable solution tailored to your business needs. 

Write Linkable Content

One effective strategy to increase awareness and grow your brand is to publish high-quality content that others will want to link to and reference. By creating informative, useful content such as how-to guides, roundups of industry statistics, or in-depth explorations of trending topics in your space, you establish yourself and your company as a thought leader. When other websites or industry authorities notice and link to your content, it not only drives referral traffic but also boosts your domain authority and search rankings. The more linkable content you publish, the more opportunities there are for others to discover and share your brand.

Build Backlinks

Backlinks are an essential part of growing your business online. Building a network of high-quality backlinks can help to improve your website’s visibility and authority, which in turn can lead to increased traffic, leads, and sales. But what exactly are backlinks, and how can you go about building them? Backlinks are links from other websites that point to your own site. Quality backlinks should be relevant to your niche and industry, come from trusted and authoritative sites, and have anchor text that accurately reflects the content of your site. To build backlinks, you can reach out to other websites and offer to create guest posts or infographics, participate in online communities and forums, and use social media to promote your content. By building a strong network of custom backlinks, you can improve your website’s search engine rankings and attract more customers to your business.

Invest in Influencers

With the rise of social media, influencers have become a powerful force in marketing, as they have dedicated followings who trust their opinions and recommendations. By partnering with an influencer, you can tap into their audience and drive more traffic to your business. But it’s not just about the numbers – finding the right influencer who aligns with your brand and values is key to a successful partnership. Take the time to research and vet potential influencers, and don’t be afraid to be selective. A well-executed influencer campaign can yield high returns and bring your business to the next level.

Try Out Email Marketing

One effective tactic for building your brand is email marketing. By collecting subscriber emails and sending a regular newsletter, you have a direct line of communication to your audience. With personalized subject lines and content tailored to your subscribers’ interests, you can strengthen your relationship with readers and increase brand awareness and loyalty. Whether sharing company news, highlighting new products, or providing useful tips and resources, a consistently delivered email newsletter gives you an opportunity to reach customers and prospects in an intimate way not possible with other marketing channels.

Establish a YouTube Channel

A YouTube channel is a great way to grow your brand’s visibility and reach new potential customers. By creating regular video content that provides value to viewers, such as how-to guides, behind-the-scenes footage, or product overviews, you can establish yourself as a thought leader in your industry and gain subscribers who eagerly await your latest upload. YouTube’s massive user base means there is potential for your videos to reach a huge audience, and its social capabilities allow for engagement with viewers in the comments that can build a loyal fanbase. While it does take time and effort to produce video content on an ongoing basis, a YouTube channel is an impactful way to boost your brand in today’s digital landscape.

Take Advantage of Google Ads

One effective way to grow your brand’s reach is through Google Ads. By creating targeted ad campaigns that reach your ideal customers, you can increase awareness about your business and products. Google Ads allows you to display text and image ads at the top and side of Google Search results as well as on other Google properties and partner sites across the web. You can choose where and when your ads appear based on location, device, and audience. With strong ad copy and an eye-catching image or video, Google Ads is a proven method to boost traffic and gain more customers when done right. By closely monitoring your campaign’s performance and making adjustments along the way, Google Ads can be an impactful channel for brand growth.

Utilize LinkedIn

One impactful way to grow your personal brand and business is to connect with like-minded professionals on LinkedIn. The business-focused social network allows you to find people in your industry or with similar interests, connect with them, and engage in valuable conversations. Sharing industry news, highlighting your work, and recommending others are easy ways to stay top of mind. Over time, as you establish yourself as a thought leader by posting insightful updates and comments, more opportunities will come your way. A strong LinkedIn presence is key for business development, partnerships, and career growth.

Growing your brand on Instagram and TikTok is just the beginning. If you truly want to take your business to the next level, building a website, investing in backlinks, and leveraging influencers are essential steps. With the increasing influence of digital media and marketing, it is becoming even more important for businesses to consider these digital marketing strategies in order to build their brand online. Taking the time to invest in creating quality digital content is key for establishing a stable online presence and garnering long-term success.

In order for entrepreneurs to stay ahead of the competition, they must be willing to invest in growing their brand both offline and online, and must be aware that there are many ways to grow beyond just Instagram and TikTok. With these tips on how to develop an effective digital presence beyond Instagram and TikTok over time, businesses can set themselves up for guaranteed prosperity.


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Chandni Panjwani

VP - Business Development at Mondovo
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