Are you missing out on the full potential of social media? If so, you’re not alone. Many businesses wade into the social arena hoping to achieve the same results as famous global brands. When automatic success doesn’t occur, you may feel tempted to either give up or maintain a half-hearted presence that never helps you achieve your goals.
Continue reading to get more from social media than you ever thought possible, simply by pursuing a website integration strategy. When you follow these simple tips, you will understand that you can make social media work for you, regardless of the size of your business or budget.
#1. Include Buttons
People who want to know how to integrate social media into your website often look for advanced tactics while forgetting some of the basics. For example, every company that wants to pursue social media and website integration should have visible and accessible social media buttons.
These buttons serve two purposes. First, they make it easy for website visitors to follow you on their favorite social networks. Another type of button makes sharing your website content easy.
As you browse the web, look for social media integration website examples to get ideas for button placement. For the most part, you should put sharing buttons near your articles. Place buttons for following your brand somewhere on the top, side, or bottom of your pages. Try to keep them visible as your visitors move from one page to another.
Regardless of whether you use large, bold buttons or subtle links, make sure that your readers can easily find them and tap them on small screens. After all, the majority of internet traffic comes from mobile users.
#2. Add Feeds
By integrating social media feeds on website content, you can encourage your website visitors to learn more about your business and brand. However, only place feeds where they make sense. For starters, you should only include active feeds on your site. If you and your team are slack on updating your social media profiles, you shouldn’t advertise that fact.
Feed placement may vary based on the design and purpose of your website. For example, a retailer may like placing feeds in the right sidebar where it stays visible as readers scroll down the page. This way, readers can see the exciting user interactions that surround your brand and feel compelled to participate.
Other companies may want to use feeds to publicize their accomplishments and display the authority they have in their industry. In such a case, your social media feeds may appear at the bottom of your homepage.
#3. Stay Current
The social media industry changes a lot. It’s up to you to stay up with the latest jargon. The terms used to describe fans, friends, likes and follows can change almost without notice. If your website copy refers to obsolete jargon, your readers will know that you don’t keep up with the times. Similarly, the features of social networks can come and go.
In other words, one of the keys to social media and website integration is staying active with popular social platforms. When you do, you’ll recognize the changes and have a chance to integrate them with your website. You will also have a chance to keep your site updated with the latest buttons and terminology.
#4. Install Analytics
With all the work you do on your website, you need to know how it performs. Specifically, regarding social media, you need to know how many times people click your social “share” and “follow” buttons and links. Google Analytics and similar analytics tools can help you do that.
After implementing analytics, create reports that include clicks on your social assets. This data will help you find out what social networks are most popular among your audience members. Also, when some buttons receive little or no activity, you can try relocating them to make them more visible.
#5. Stay Legal
Every social network has its own terms of service that define acceptable use of their systems. If you misuse a site, you could discover that your account has been either limited or closed. Although all that “legalese” might seem boring, investing the time in learning how to keep your social accounts in good standing will pay off over the long run.
#6. Use Tools
Nurturing presences on multiple social networks is a full-time job. If your business lacks the resources to hire an in-house team to manage your social media strategy, consider using a third-party tool.
The use of social media management tools can help you regularly post content to your preferred sites and respond to comments from your customers and followers. Some tools can also help you maximize the use of your content on multiple social media platforms by cross-posting it.
In summary, social media has almost limitless potential for your business, if you use it right. You’ve just learned some basics for integrating social media into your website. As you put these tips into practice, stay alert for other simple ways you can use social media to grow your business.