Email marketing is one of the easiest and most effective methods to reach potential customers. And, with an ROI of $44 for every $1 spent, it’s great for your business, too. That’s why most marketers include it as a part of their marketing tactics, and you probably should too. However, there’s a chance you might miss out on utilizing the long-term benefits of email marketing.
If you’re into sending out a newsletter or promo emails or maybe even both to your customers, it’s just not enough. There’s a whole array of different email types out there that can be really effective for your business and which will help keep your customers engaged and interested.
To help you get started, check out this infographic 7 Emails B2C Businesses Should Send. And here are two examples from the infographic to give you some inspiration.
#1. Welcome Emails
Sending a welcome email to new sign-ups is a win-win situation for both your company and your new subscribers. They’ll get the required information about your business as well as a warm greeting message can go a long way in building a loyal set of customers. You also get an opportunity to showcase your products or services while it’s still fresh in their minds. In fact, it has become extremely easy to reach out to someone as soon as he or she signs up with the help of email autoresponders.
While drafting your emails, keep in mind that you have someone at the other end who’s new to your brand. So, make sure the email is easy to read while keeping a conversational tone. Offering new subscribers a sort of welcome gift or an incentive can help entice them to sign up in the first place and make a purchase. Think along the lines of a discount, loyalty reward, or perks such as a free guide or an ebook.
AirAsia takes all of these suggestions into account for their welcome email. It’s sweet and simple but still focused on the brand. They offer helpful information for navigating their system, tips on how to book faster, and loyalty program details. And if you ask me, they’re definitely a winner!
#2. Reminder Emails
This can be anything that your subscribers may need a gentle prodding for. If you offer a service, the email should be a reminder for them to book an appointment. Or it could be to remind them of a discount that’s about to expire. Or maybe you have an event they’ve signed up for and you need to ensure they attend without fail. Whatever the reason, reminder emails are a great way to stay in touch and keep your customers engaged with your business.
However, the best practice, as usual, is to keep your email fairly short and uncluttered. Make sure the focus is on the details the customer is looking for. Additionally, if you want to share a discount code or a useful tip, go ahead.
Nissan sends a maintenance email for their customers with a button to book an appointment including helpful information from their blog.
These are just two ideas for email types that can be added to your email marketing plan. There’re many more that can be useful as well. Think about what can easily be added to your routine and what you have the time and capacity to implement. Then select the one that makes sense for your business and figure out how your subscribers react.
Make sure to keep an eye on your email metrics – Open rate, Click-Through Rate, Unsubscribes, Bounces etc. You don’t want to shoot arrows in the dark.
For more suggestions and stats on various email types, check out the infographic below.