Are you struggling to get people to comment on your blog posts? Are the number of comments on a blog post a reflection on the quality of the blog post?
Sameer Panjwani answers these questions and offers his perspective. Blog comments may not be a great benchmark. Watch the video to learn more.
If you have any follow up questions or requests for future video topics, do post them in the comments section below.
So I was just sent an email by a user this morning. He asked me a very pertinent question which I think it’s problem that many bloggers have seen. And that is “I’m not getting enough engagement on my post in terms of comments. Too few people or very little people are actually bothering to make a comment on any of my blog posts.”
So, he asked – “Is that a sign of the quality of my post?
And if you have to ask me I say I don’t think so. Because I don’t think it’s necessary to judge the quality of blog posts by the number of people who commenting on it. I think that we have to accept it for a fact that the distracting nature of the web, and the number of mediums that we all have is readers. We have more than one thing to read at a time.
There are very few people who’ll actively engage in commenting. So I don’t think that’s a necessary benchmark quality for a piece of content.
And there are realistically very few types of articles which will really generate that level of engagement. It’s like either it’s an article where you’re polarizing opinions, where you have people who are totally disagreeing with you. Then you will get comments. Or it could be a topic of much controversy or could be something which could be motivational or inspirational.
So, those are the kind of articles that people may comment on but there are many articles which you might write on a day-to-day basis which I don’t think that the articles may be good.
But you may not get comments and I don’t think that’s a necessary benchmark.
So I don’t think you should worry about it. Are there ways to generate more comments? Yes of course. A simple way is to ask users question at the end of your blog posts or leaving of intentionally offering an opinion which could potentially polarizing one side of the audience.
So there are ways but essentially I think that there are social mediums where you promote your blog posts and those are mediums where you can also potentially engage with your potential readers. Like you have Reddit or you have in our online marketing world you have inbound.org.
Those are platforms where you promote your blog posts, you might get active people who comment out there. So those are also ways to benchmark your content, the quality of your content and how people have consumed your content.
So I think that commenting on blog posts itself shouldn’t be considered as a necessary benchmark. Do make sure that your article resonates with audience. It delivers value. That’s what you should care about. And if you do promote it on all other social mediums, and if you do get comments on these and other social channels, that’s a good sign and in fact you should interact and engage with them out there.
So there you go. Blog commenting on it’s own, not necessarily a good benchmark. Look at it from a holistic point of view.