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How to Perform SEO for Landing your Content on Google Discover

We live in a world where the word ’Google’ has become synonymous to ‘search’. Witnessing the intense changes that technology has gone through has been a delight, but having had the opportunity to see the world’s search engine giant grow at exponential speed has been an adventure.

People have long depended on Google to get answers, learn about the world, and seek in-depth knowledge on topics they’re passionate about. In 2017, the news feed experience in the Google app made it easier to discover, stay connected and explore only selective and only the most relevant information.

In this ever-evolving technological world, Google has made it yet more accessible to find your tribe, and information, merely just a click away. The Tech Giant launched a major update to hone, and make user experience paramount; with it, they birthed a new identity, with brand new features for user exploration.

Google claimed to have furthered the exploration of interesting content, tailored to befit its user by launching Discover. Without dwelling on what subject you want to further ‘discover’ about, now Google would give you abundant options to choose from.

Every topic that piques your interest can now be followed, only to provide you with similar fresh content- articles, and videos that are not new to the web, but are new to you.

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Boosting Conversions by Putting Landing Page CTAs in the Right Place

Landing Page CTA

Landing pages are designed with the sole purpose of generating more conversions. A conversion can mean closing a sale, gaining an email subscriber, getting a visitor to download an e-book, or even developing a client relationship. Every website is looking to have more and more conversions. However, according to Statista, only 2.23% of visits to e-commerce sites led to purchases in the third quarter of 2019, which is a decline from the previous quarter.

So, what if your landing pages are bringing a lot of traffic to your site, but the conversions are still low?

The problem is most likely your pages’ calls to action.

In this article, we will look at landing page best practices and tactics when putting CTA to convert more visitors who land to your site.

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BREXIT & SEO – What You Need to Know to Survive?

It doesn’t matter if you’re a vocal supporter of the left campaign, or if you just wanted things to remain the way they’d been since the United Kingdom joined the European Union in 1969, I’m sure it’s become apparent to all of us over the last few years that the uncertainty surrounding Brexit isn’t ideal for business.

Any assessment of the numerous studies that have been published since the 23^rd of June 2016, will reflect a broad consensus that Brexit is going to make the United Kingdom poorer by erecting barriers to trade, delaying foreign investment and stifling economic migration.

But should you be starting to worry if you’re running a small or medium-sized enterprise? Many people in this position are still wholly unaware of what Brexit means for them and their business.

In fact, regardless of a company’s size, Brexit, on the whole, has so far been synonymous with delay. This delay has inevitably caused economic uncertainty, and this uncertainty has prevented many enterprises from making pivotal decisions in their day to day operations; i.e. investing in new business opportunities, expanding their businesses’ premises or even just employing new staff.

The Financial Times have recently reported on this phenomenon, asserting that their research indicates that the United Kingdom’s economy is in the region of 1 to 1.5 percent smaller than it would have been if voters had agreed to remain. The Centre for European Reform thinks the Financial Times’ figures are far too conservative, instead of calculating that the figure should, in fact, be closer to 2.5 percent.

Scarily enough, for small and medium-sized enterprises, Forbes Magazine’s Bianca Cole made clear that it was likely them who were going to struggle most in the face of this economic slowdown.

According to the FSB, 99.9% of all private sector businesses were small or medium-sized enterprises; so, if Bianca Cole’s prediction comes to pass, the effects of Brexit could have a devastating impact of the livelihoods of much of the United Kingdom’s population.

With that being said, it’s not quite time to lose all hope and start building the Brexit bunker! There’s still plenty you can do right now to begin to safeguard your business from some of the potential impacts of Brexit.

Search Engine Optimisation often referred to simply as SEO, is now your most reliable ally and an essential tool in defending your company from the negative impacts of a Hard Brexit.

If you can implement SEO into your business’ online strategy for the next few years, it’s entirely possible that this potentially terrible situation could transform into the ultimate opportunity. Make sure you read ahead to discover some top tips on how SEO can help you and your business whether the Brexit storm!

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5 SEO Myths Still Fooling Marketers in 2019

(Source: Taylor Digital)

It is 2019, and in this day and age SEO specialists like to think they know what tactics and strategies work in SEO and what doesn’t. However, this simply isn’t the case. There are so many ‘SEO experts’ on the internet nowadays that people no longer know who to follow and who to avoid. Of course, there are still very reputable people and companies out there such as Moz, Matthew Howells-Barby and many others. But there is far more useless information out there.

One of the most common problems that I see is SEOs being drawn in by marketing myths that are just not true. In this article, I will go through some of the main SEO myths marketers are still falling for in 2019 and why they do in fact work.

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The Essential SEO Tips and Strategies for 2019

SEO remains one of the most pressing digital marketing strategies for any business.

Google receives over 68,000 searches per second on any given day. (Source)

Search engine optimization is no child’s play, and most SEO practitioners know it for a fact. Gone are the days when stuffing a bunch of keywords was equal to hitting the jackpot.

Search algorithms continue to evolve, and it’s vital to keep pace with the latest which an expert like Damon Burton can help you give the digital marketing strategies you may need for your business. Before understanding how to apply what’s new, let’s first delve into the core objectives of SEO.

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4 Highly Effective Link Building Trends to Lookout for in 2019

Link Building

Back in 2013, getting featured in the Top 10 search results on Google was a pretty straightforward task – do some killer keyword research, use the right meta tags and have a ton of backlinks to high-authority websites.

Just like the world around us has been changing and evolving, so has Google! Their engine has become more efficient; the crawler has become more intelligent, and the involvement of Google’s machine-learning AI system means that the criteria for ranking are constantly being re-evaluated for improvements.

Now, in 2019, it’s just not enough to have a well-structured site with all the right keywords and necessary backlinks! Thanks to Google’s ever-evolving algorithm, we have to stay up-to-date with all the latest improvements and apply those changes to our website frequently.

However, if there’s one thing that has remained constant all this while and has been proven to improve your ranking, it’s the process of building relationships with other relevant, high-ranking websites.

Yes, that’s right – I’m talking about link-building!

Though it is one of the oldest SEO techniques and has been proven to increase your website rankings substantially, many website owners underestimate link-building or think that it is dead – that’s why, today I will tell you why it is not, and how you can start doing it too.

Note: Link-building is a time-consuming process and takes time to show results. You can post a lot of unrelated links on your website to see a spike in traffic, but keep in mind, Google is intelligent and WILL penalize if you for promoting irrelevant backlinks on your website.

Also, nothing tells Google you are ‘relevant’ better than other authorized websites linking to your page through related articles!

Are you curious to know how this can be done? Then let’s take a look at some of the top link-building trends to look out for in 2019.

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The Ultimate Guide to Tracking SEO Success: Why Tracking SEO Success is Important

Many people understand how important SEO can be to their website, but not many people understand the importance of tracking the success of their SEO campaign. If you do not know whether your SEO campaign is successful, how will you know what to do moving forward?

You need to know what is working and what is not so that you know how to make the most of your time. You are going to want to replicate what is working and ditch what isn’t.

SEO Campaign

The first thing that you need to understand when you are in the beginning stages of your digital marketing strategy/implementation, is that you are not going to see results overnight. It is going to take a lot of work and time put in if you want to see the desired results.

In order to track your SEO success there are a few important things you need to do:

Do research ahead of time so that you know what to expect
Track what keywords you are ranking for
Check the organic traffic you are receiving from those rankings
Check the value of those keywords
Check the quality of that traffic coming to your site

This is much more than simply tracking the traffic that is coming to your site. I am going to go in depth about each one of these aspects and exactly how you can track your SEO success.

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The Magic of a Content Audit: What to Keep & What to Throw Away

Content Audit

The world welcomed the year 2019 with more than just a simple and generic ‘new year, new me’, it introduced Marie Kondo and her KonMari Method of decluttering. Some call it phenomenal, while Kondo herself even considers it as ‘life-changing’ and ‘magic’ put together.

Made to be applied specifically for homes and belongings, the method has been applied to multiple facets like personal lives, relationships, careers, and whatever aspect in life you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths. There’s always something to read and talk about something online. There is so much content that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need to run a content audit.

One of the most gruesome tasks every digital marketer needs to face at one point in their content strategy specifically, content auditing. If you’ve done content editing a hundred times or are just starting to do one for your own website, read on to find out the steps on how to do a content audit.

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How AI Can Help You Perform Better in Social Media Marketing

The world has seen a significant increase in the field of artificial intelligence in recent years. Now millions of people are connected to social media channels and marketers find it as an opportunity to reach their target audiences.

These days having a social media account is as mandatory as owning a cell phone. There is no surprise that marketing agencies are greatly inclining towards social media marketing. The problem is how you will evaluate your target customers among billions of social media users. The answer to that query is artificial intelligence. Businesses are now hugely adopting AI systems and the trend will expand further in the coming days.

As social media platforms started to grow, numerous tools started emerging in the market and their aim was to grasp customers from these platforms. AI that is penetrating slowly in every other tech and non-tech field has found its way to the social media channels.

Marketers are hunting for new customers and gathering consumer’s data. If marketers want to gain advantage from these channels, they need proper tools to collect that data. However, the volume of data is so huge that it is almost impossible for brands to accumulate that. That is the reason why the industry is drawing more towards AI techniques and AI-powered tools.

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Did an Oopsie? Here’s How to Manage a Social Media Crisis

A social media crisis is common yet it can break a brand’s reputation in minutes. There are numerous factors that could cause it such as catastrophic marketing fails but most of the time, it springs from inappropriate content posted online or action is done by a celebrity, public figure, or brand.

Bad news spreads on the internet like wildfire and waiting for a social media crisis to go away on its own will never help: once it’s out there, it’s out there for good. Social media marketing fails, no matter how long ago, have a chance of resurfacing even at the slightest provocation or reminder.

Remember United Airlines’ drag and drop incident with Dr. David Dao? It still feels recent but that issue is almost two years old already! And so is Kendall Jenner’s Pepsi ad gaffe which spawned parodies and garnered enough backlash that the video was taken down almost immediately.

PR blunders are unavoidable, and social media platforms can be a great tool to help manage it.

Here are a few tips to help you quell down public outrage should your brand be in hot water.

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How to Perform SEO for Landing your Content on Google Discover

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Boosting Conversions by Putting Landing Page CTAs in the Right Place

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BREXIT & SEO – What You Need to Know to Survive?

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5 SEO Myths Still Fooling Marketers in 2019

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4 Highly Effective Link Building Trends to Lookout for in 2019

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The Ultimate Guide to Tracking SEO Success: Why Tracking SEO Success is Important

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The Magic of a Content Audit: What to Keep & What to Throw Away

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