Rapid Fire #4: Making Money by Blogging; Future of Blogging; Standing out from the Crowd

Another rapid-fire episode where Bala Ayya shoots questions at Sameer Panjwani. This time the topics covered relate to blogging, content and making money from blogging.

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Where do you first start with SEO – Keyword Research, On-Page, ..?

Sameer Panjwani speaks about the first things you should do when strategizing an SEO action plan for your site. Too many people are confused as to where they should start. Should you start with keyword research, should you focus on on-page aspects or should you even start with SEO?

All these questions and more are answered with a clear course of action on how you should start with your SEO.

If you have any follow up questions or have any other video requests, do post them in the comments section below. 

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Content Marketing 101: The “How” and “What” in Content Marketing

The internet has become a junkyard for content marketing. One too many people create content just for the sake of having content. Very few do it for the real reason you should be doing it, that is to offer value.

Sameer talks about “what” kind of content you should be creating and “how” you should go about it.

Content creation and content marketing should be a strategic process. It shouldn’t be random and definitely not impromptu. The more well thought-out your plan is, the higher the chances of making content marketing work for you.

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Attracting Local Customers: 8 Ways to Optimize Your Google Local Business Listing

Attracting local customers is a huge part of advertising your business online. Making people in your area aware of your business and the services you provide lets you tap into a very valuable market right on your doorstep. A big part of this process is optimizing your Google Local Business listing. Having the right info and an active, professional-looking profile not only dramatically improves your ranking on local Google searches, but it makes customers more likely to engage with your business once they’ve found it.

Local searches are a huge part of business. A recent survey by BrightLocal reveals that local searches generate around 21-23% of traffic for small business websites. That’s more than any other type of search, more than paid AdWords and all of social media combined. Local Business listing is not something you can afford to ignore.

Online Traffic Channels

So how do you optimize Google local business listings? Our guide will cover everything from the basics of your profile to tips for fine-tuning your business listing and keeping your customers engaged.

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Client Retention Issues: 12 Warning Signs Your Client Is About To Ditch You

Client Retention. Customer Loyalty.

An agency meets their perfect client – They woo the client with fancy proposals, phone calls, promising results – The client is swept off their feet & hence starts a beautiful story of an agency & their client.

However, as is with every story, there are many obstacles & complications in this one too. The biggest complication is if your client wants to break up with you.

Warning Signs to Look Out For

SEO Agency-Client Relationship

As is with every relationship, an agency’s owner or client manager can innately sense that something is not quite right with the way their client is behaving.

Customer loyalty & client retention are common issues plaguing agencies in every industry. So here are 12 warning signs that could indicate you might be about to lose a client:

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4 typical excuses I hear about NOT tracking keyword rankings. And why they’re terrible excuses

First. A Confession…

I’m not an SEO guy, never was, never will be. Even though I work for a company that makes an SEO & Social Media Toolset, I’m more of a marketing sort with an eye for the consumer. This means that when things get complicated, I’m the first person to raise his hand and say: “Hey! I don’t think this is simple to do. How can you expect our users to get this?” My personal attitude towards SEO is looking at it like Algebra – lots of doubt and suspicion but tempered with the grudging acceptance that it is useful once you understand it.

So that’s why when we were planning to revamp our existing Rank Tracker, I thought it’s a perfect time to poll our target audience and get their thoughts on rank tracking. And boy, was I in for a shock. Close to 35% of the businesses we polled didn’t track their rankings regularly or have a clue why they should. Another 25% said that they’ve attempted it – since everyone they’d spoken to said it’s terribly important – but didn’t really understand what to do with the data. The remaining 40% understood the importance of rank tracking but didn’t have time to do it themselves so hired agencies or SEO professionals to do it for them.

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What it Takes to be a SaaS Copywriter – Interview with Josh Garofalo

Summary:

JoshJosh Garofalo is a SaaS copywriter and conversion optimizer — a specialist in a sea of generalists. Before starting Sway Copy, he led marketing at a VC-funded B2B SaaS startup that went through AngelPad, the #1 accelerator (Forbes, 2015).

Today, he writes copy for SaaS companies and digital agencies with SaaS clients.

http://swaycopy.com/    josh-garofalo-twitter    josh-garofalo-linkedin

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How to Avoid “Accidental Evil” In Your Agency Business?

Summary:

Casey_1792Casey Cobb helps organizations thrive by keeping founders focused on delivering value. Casey believes in testing assumptions early and often — and puts that theory in practice as a software engineer, inventor, angel investor, writer, and speaker. He has co-founded three companies, including web development agency Project Ricochet, and speaks regularly at conferences, accelerators, and companies on topics ranging from co-founder selection to his popular “Avoiding Accidental Evil” keynote.

He’s written 30+ articles on the intersection of technology and management, and gives back as an entrepreneur by advising several software startups. Casey lives in the San Francisco Bay Area with his wife and 3-year old son.

https://projectricochet.com/    project-ricochet-facebook    project-ricochet-google-plus    project-ricochet-twitter    project-ricochet-linkedin

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Lessons from a Marketing Agency Entrepreneur serving 120+ clients globally

lessons from a marketing agency entrepreneur

It’s no easy task running a successful marketing agency and doing so for 18+ years can take some genius.We spoke to Johan Hedin, the Founder of Marketing Ignite who has been a successful agency entrepreneur from 1998. He shares his perspective on marketing to clients & how to understand and deal with customers.

Have a listen to the podcast interview by clicking “Play” below. Read More

What it takes to run a successful Content Marketing Agency – Interview with Andreea

If you want to hear the podcast version, please click here.

A Brief intro

  • Andreea is the founder of the School of Content.
  • She has been in the content writing business for more than 8 years now and started off as a freelancer.
  • Has started a Content Marketing Agency focusing just on Romanian clients

Figuring out the right content strategy with each client

  • Understand needs and expectations of the clients clearly and evaluate whether the content is to be written for the purpose of branding, traffic, leads, sales, etc.
  • Do a thorough audit of all existing content assets and identify any content opportunities & gaps.
  • Research the market to see how competitors in the same or similar industries are going about their content marketing. Pick & learn from the best. 

Formula to remember:

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