The Definite Guide to Using Email Outreach For Content Promotion

So, you’ve made the most incredible piece of content and everyone’s going to start flocking to your blog, right? Not so fast. Your content might be amazing, but it can’t sit idle or it won’t be seen. That’s why promotion is the key to successful content marketing.

Promoting content to the right audience allows you to instantly increase your company’s reach and the ROI of content you produce. While social media and newsletters are most marketers go to, they often forget about good old outreach.

Why not leverage other people’s audiences instead of growing your own? That’s the power of email outreach. Keep reading if you’d like to learn how to do it yourself.

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How To Use Project Management Tools For Content Marketing

It’s easy to lose track of time and projects when you are managing your content marketing projects or any project as such. But with a project management tool, things become somewhat easier. You need to access to project management tools to keep your projects on track, but before we get to what are the best tools and how tools can be helpful, let’s first have a look at content marketing in general.  

As we approach the end of the year, here are the content marketing trends that will continue to stay always:

  • Keep your content ready for voice search
  • Content marketing and artificial intelligence
  • Collaborating with influencers for content marketing

While content remains relevant to marketing, we need to take care of how content is created and distributed. Marketers need to take care of their content marketing strategy. Think about it: creating a blog post that grabs organic traffic and has links to your product or services will always help in generating leads with time.  

Creating content should probably interest your audience to read. There may be many content marketing challenges and from my experience, some of the biggest reasons why content marketing projects fail include: 

  • No content in the pipeline
  • Tracking deadlines
  • Coordinating workflows
  • Managing resources
  • Bottlenecks in the content creation process
  • Communicating with team members and stakeholders

Pertaining to the reasons behind the failure of content marketing projects, adding a project management tool to your content marketing efforts can solve a lot of these.  

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How to Scale an E-commerce Business?

Have a great idea? Now you can turn it into a profitable business, even with limited capital, owing to the surge in online shopping. Yes, you no longer need truckloads of money to set up a brick and mortar store or have your business running.

In the booming e-commerce economy, it is possible to sell your products and services, straight from your favourite couch, and reap huge profits, too.

Don’t believe us?

Going by what the experts say, 95% of purchases will be made online by 2040. At present, millennials make up to 54% of purchases online compared to 49% for non-millennials. In America, 96% of individuals have made an online purchase in their life, and 80% have shopped online in the past 30 days.

E-Commerce

No wonder, starting a small business is much more convenient today as compared to the past. Once you have a solid idea and a business plan to sell online, you can set a shop despite limited capital and resources.

However, to become profitable and get the money in your corner, you eventually need to scale your business so that it starts generating revenue on autopilot.

Are you the owner of a small business or an upcoming startup? Congrats! Now that you have taken the first step, it is time to scale your business and take the next leap by following these five tips.

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A Simple E-commerce Website Guide to Help You Build Your Online Store

eComerce Website

You are already familiar with the world of e-commerce — at least as a consumer who partakes in shopping on the Internet. Perhaps you are under the impression that creating your own online store is easy and uncomplicated. From your experience, it looks as basic as listing a bunch of products on a website and watching the money flow into your bank account.

The truth is somewhat more complex: a great deal of thought and work goes (or at least should go) into every aspect of an online store. It may not seem this way when you are shopping online. That is only because the most popular e-commerce websites do it so well that you cannot tell without some deeper examination.

This thoughtful and strategic approach is required if you truly want such an enterprise to be successful.

Despite this, the technology and tools needed to operate a store are more accessible than ever before. Your e-commerce venture idea has the potential to be highly lucrative and even personally fulfilling. You just need to take the time to learn how to properly implement and optimize these resources.

This starts by understanding the techniques and features of successful e-commerce websites. To that end, we now offer the chance to peek behind the scenes and learn about common and crucial business practices on the internet.

Here is a simple e-commerce website guide to help you build your online store.

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The Ultimate Guide to Keyword Selection

Keywords are the foundation of every SEO campaign and are used to drive targeted traffic to your website. To select the most appropriate keywords for your business you will need to understand how your clients think to generate ideas and options best suited to your business.

 

Keyword

Head Keywords

These are keywords that consist of one word and represent large categories. One-word searches like “cars” or “bugs” are searched millions of times a month.  

The search intent behind these words can mean just about anything, so they are typically phrases that are not pursued because the conversion rates are extremely low. 

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Content Marketing vs Inbound Marketing: Are They the Same?

 

Content Marketing vs Inbound Marketing

Content marketing vs inbound marketing, what a great debate between the two!  

Even the experts are struggling to differentiate them or point out which one is better than the other.  

Well, if you are one of them, who have heard or known about these two marketing strategies, you should probably be wondering the same. 

Before we dive into answering the questions, let’s understand what each one of them means and their approaches to help support the answers. 

Without further ado, let’s jump right into the details.

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SEO & Content – The New Power Couple

People often say that content is king, but is it really?

While we cannot deny the power of content, by itself it doesn’t give you enough power. It is really hard to rank in Google without optimizing that content. There is simply too much information on the web which makes it hard for random pages to get traffic.

On the other hand, if you’re at the top of your game both in terms of content and search engine optimization (SEO), you can get some incredible results. This is why SEO, content writing and internet marketing, in general, are such important skills in the modern world. 

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12 Tools for Running Successful Google PPC Campaigns for Your SaaS Business

Tools for Running Successful Google PPC Campaigns for Your SaaS Business

What is the best way to sell software online? Which is the most effective strategy to market a SaaS product? People search for answers to these questions on Google and Quora, striving to learn the best practices for productive SaaS sales… Is PPC (pay-per-click) the right approach or at least among the most preferable SaaS growth strategies?  

Without approximate guesses and hesitations, let’s make it clear – how B2B online advertising varies from B2C best practices and bring to light all the practical advantages of launching PPC SaaS ads. We will spice up our article with 9 PPC tools that will optimize your PPC journey from keyword research to conducting tests. 

Here we go!

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How to Launch Your eLearning Course with a Bang with these Digital Marketing Tactics

Launch Your eLearning Course

Digital marketing is about two things – Experience and Visibility.  

Imagine this: You have created a fantastic eLearning course. It is full of animations, images, quizzes, videos, even games, and now you cannot wait to release it to the world. You are dreaming about all your future learners who will marvel at your creation and pay you to experience the best ways of learning. 

You release the course and wait. And wait… And wait.  

What must be wrong?  

The bad news is, even though you launched a crazy-engaging and fun course, but for some reason, it didn’t reach your target audience.  

The good news is, this can be effectively corrected. 

Because, while your eLearning course is enough to take care of the “experience” part, there are some tactics that can put your course on the map of the internet.  

Read on to find out how.

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What is Domain Authority and How Should You Build It?   

Two trillion and over: That’s the number of searches conducted by people on Google. These are people who search with intent. This includes the intent to buy products or services and also others gain information on specific areas related to those products or services.

Naturally, many of these searches are going to be related to the industry that you are present in – are you tapping into them?

Google Search Statistics

Personally, when I started my startup, making my website search-friendly wasn’t my first priority. Fast forward a couple of years and it is one of my top goals for the year. I realized one important but obvious truth the hard way: people don’t like being sold.

Of course, sales continue to be a very important part of my organization as it is for most. But making the sale to a customer who has come to you vs. you going to them, has very different dynamics.

In this context, I would like to explore one of the most critical parameters that can help you adjudge how you will perform in search: Domain Authority.

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