Generating Quality Free Backlinks for Your Ecommerce Website: Important Aspects to Consider

Ecommerce Backlinks

Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.

But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.

What Precisely are Backlinks?

External Backlinks

Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.

Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.

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5 On-Page SEO Mistakes Most E-commerce Website Owners Make

On-Page SEO Mistakes

When was the last time you googled a product or a service?

Search engine referral traffic is what marketers crave the most and it is the hardest thing to get. There are hundreds (if not thousands) of similar products and services on the Internet and all of them compete for the high ranking.

With e-commerce, things get even more complicated. An average e-commerce store usually has multiple product pages and product categories, different pages for different countries, an awful lot of redirects, and huge volumes of traffic to handle.

SEO for e-commerce helps online stores remain visible for the crawlers and rank high in search. However, there are some common mistakes that most e-commerce store owners make, and you may be among them as well.

We’ll reveal these pitfalls below and will also provide a way to resolve them. Ready to optimize your store? Let’s start!

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How to Do Digital Marketing for Medical Websites

Digital Marketing for Medical Websites

The medical field is a tough cutthroat industry that requires smart marketers that have a really good understanding of the digital marketing landscape. Some niches like medical spas, supplements, plastic surgery can be more competitive than other areas. Some companies have healthy budgets that can be hard to compete with. But don’t let this scare you if you want to succeed in these areas you can with time and hard work.

Below are the areas I recommend as a starting point to gain more search engine traffic for your efforts.

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How to Optimize Your Website for Featured Snippets

google_search_snippets

Featured snippets can increase organic traffic to a page by up to 516%, as found in a study by Search Engine Land. While many webmasters focus solely on ranking in the regular search results, featured snippets create a new opportunity to surpass the competition. 

Ahead, you are going to learn how to optimize your content and SEO to achieve featured snippets in Google, and ultimately generate more organic traffic.

What are Featured Snippets?

Every marketer aspires to achieve the #1 rank in Google, but how about position #0? This is what many are starting to call featured snippets, as they appear higher than other search results.  

Featured snippets are specially selected answers that are placed in a block below any ads but above the other organic results. You’ve most likely seen them before, and they look like this:

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How to Integrate Social Media into Your Website

Social Media

Are you missing out on the full potential of social media? If so, you’re not alone. Many businesses wade into the social arena hoping to achieve the same results as famous global brands. When automatic success doesn’t occur, you may feel tempted to either give up or maintain a half-hearted presence that never helps you achieve your goals.  

Continue reading to get more from social media than you ever thought possible, simply by pursuing a website integration strategy. When you follow these simple tips, you will understand that you can make social media work for you, regardless of the size of your business or budget.  

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How to Boost Your SEO Organic Traffic Using Pinterest

SEO Organic Traffic Using Pinterest

Almost everyone, who owns an online business, dreams of getting more and more SEO organic traffic from Google and other search engines. The main reason why this is a dream is probably the fact that getting organic hits on a website can boost your conversion rates to the sky.

However, you need to have something clear in your mind – No matter how big your brand is, you need to have the nicest and well-positioned calls to actions. This not only increases the traffic to your site but also helps convert visitors into buyers.

In this article, I am going to show you a case of study and a straight effective way to get more SEO organic traffic to your site using Pinterest.

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20 Essential Security Plugins for WordPress Websites

Security Plugins for WordPress

Unknown too many, there are quite a few ways in which your site could encounter a security breach. One way this can happen is by using unsupported or outdated plugins and themes.

Therefore, it is crucial to keep an eye on security, primarily when working on a platform such as WordPress as they have a vast audience and hence potentially a significant amount of security breaches.

Below is a list of essential security plugins for WordPress websites. The list includes both free and paid plugins, as well as well-known popular plugins with contrasting lesser-known plugins all of which can help provide your WordPress website with varying levels of security.

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Digital DIY: Which Website Builder is Really the Best for SEO?

Website Builder

So, you intend to build a website, and you’ve decided to use a website builder. Perhaps you don’t know any coding and don’t want to hire someone to do it, or perhaps you just want to spend as little time as possible on the setup phase. Regardless, your mind is set. 

But which website builder is right for you? You want to rank as well as possible and get a lot of organic search traffic, but you’re not sure which option to choose. There are plenty of options out there, and the features are all broadly similar. It’s tough to tell how they differ for Search Engine Optimization (SEO). 

In this piece, we’re going to look at the technical elements that affect SEO, look at how some major website builders compare, and identify the best option website builder for the typical user.

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8 Little Tweaks to Drive More Website Conversions

Drive More Website Conversions

When you’re trying very hard to get more people on your website to convert, you tend to forget a lot of important things.

These factors or aspects of your website effectively lead your visitors down your conversion funnel.

A few simple tweaks here and there, and you’ll be showing your brand in the right direction. After all, plain traffic is useless unless it leads to more sign-ups or sales.

You know what I mean.

For the purpose of getting more people to take action on your website, here are some tiny changes or tweaks discussed that make a big difference in increasing your site conversions. Pay attention to these “fixes” to get better results.

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5 Psychological Triggers You Can Add to Your Website to Get More Sales

Psychological Triggers

Conversion rate optimization (CRO) isn’t a walk in the park.

After all, a website is like a jigsaw puzzle that you must piece together perfectly if you want profitable results. Headlines, form fields, images, call-to-action (CTA) buttons — there’s just so many components to mix and match.

Granted, you’re probably already aware of these basic conversion elements, considering the fact that they’re mentioned in countless of guides out there on CRO. You may overlook, however, the psychological triggers that can affect your target audience on a more personal level are the ones that can help you get more sales.

Remember that humans respond strongly to emotions, be it fear, greed, happiness, or anger.

By understanding and utilizing the triggers that cause these emotions to surface, you can compel your audience to commit to an online transaction — from signing up to a newsletter to purchasing whatever product you have in store for them.

Without further ado, here are the top five psychological triggers you can incorporate into your website to supercharge conversions.

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