How to Retain Your Customers Through Marketing

Retain Your Customers Through Marketing

Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%. 

To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.  

Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own. 

In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.

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5 Early Warning Signs of a Brand Crisis You Need to Act On Immediately

Brand Crisis

It’s a competitive business world out there, and you cannot afford your brand to take a hit or to fall behind. That said, it’s only natural for every brand to reach a certain point in its lifespan when making a radical change, or simply evolving, becomes imperative.

Fail to evolve with the times, the prevailing trends, and the values of your demographic, and you will lose brand trust and loyalty. And boy, are there a lot of trends that demand of global brands to make a positive change.

Unfortunately, though, even the most experienced business leaders can miss some of the early warning signs of a brand crisis, whether it’s a lack of brand awareness, a shift in the company’s culture, diminished lead generation, negative customer sentiment, or other.

With all of that in mind, let’s take a look at some of the warning signs you need to act on as quickly as you can.

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Everything You Need to Know about Google Local Services Ads

Google Local Services Ads

If you have never heard of them before, this is the perfect time to learn about Google Local Services Ads that are placed right at the top of search results. You should care because when LSAs are present, 25.3 percent of clicks go to paid results. But, when these are absent, the number goes down to 14.6 percent. 

Google Local Services is a pay-per-lead advertising platform that was initially called Home Services ads when it began as a beta test back in 2015 in the San Francisco area. Back then, businesses had to complete a screening process before they could secure a listing under these Home Services ads.  

The screening process checked if the licensing and insurance requirements were met and carried out criminal background checks for employees. When consumers look for a contractor through these ads, they could call a business directly or compare the pricing form up to three businesses. 

Since then, the look and the process of Local Services ads have changed. A consumer can no longer request an online quote or select multiple businesses to request quotes. Currently, the only option available to consumers is to directly call businesses to compare services quotes. One process has stayed the same through the transition to Local Services Ads- companies still need to pass Google’s screening process.

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Why Statistics are a Key to Content Marketing Success in 2019?

Content Marketing Statistics 2019

Content marketing is an entire mood!  As profitable and marketable as content marketing is, however, there are lots of people who fail at it.

Tired of failed content marketing campaigns? Perhaps you need to get a better grip on content marketing statistics, as proper usage of statistics is the key to success in the world of content marketing.

In this post, I’ll let you in on some of these crucial statistics which are essential for your brand’s success in content marketing. This way, you are better guided on the steps to take in your next content marketing campaigns. Sounds good?

Let’s get all the juicy statistics!

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6 Brilliant Examples of Video Marketing from Successful Marketers

Examples of Video Marketing

The idea of brands requiring a video marketing strategy is not a new one; what has changed is the importance of it on every channel and platform. Today, videos are not just another part of a marketing plan. Instead, they are the central focus of campaigns, especially the ones that include social media strategies.

Marketers, today, understand how crucial videos are for a successful marketing campaign. According to a survey, an average business publishes 18 videos a month, and the content they provide is accepted and supported by their consumers.

The world we live in is a visual one, which is why more than 87 percent of people respond to seeing more video content from brands in 2019. It proves that the adoption of video marketing is increasing every day, as more businesses are investing in improving their video marketing strategies.  

Here are six ways of how video marketing can add to the success of your business, along with examples of some of the best successful marketers.

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Email Marketing: 8 Ways to Reconnect with Lost Customers and Make Them Stay

Email Marketing

Every once in a while, some email subscribers end up straying. However, with active email accounts expected to hit 5.6 billion by 2019, digital marketers need to think of ways to tap email marketing and reconnect with lapsed customers.

Findings also reveal that 80% of business professionals believe that email marketing increases customer retention and acquisition. While not directly, this fact does have implications for businesses who are looking to win their lost customers back. After all, retaining old customers is more cost-effective than finding new ones.

In modern times, inboxes are extremely crowded with marketing emails. In 2018, 281 billion emails were sent and received each day. This number will shoot up to 347 billion in 2022. On average,  the email performance based on key metrics are as follows:

  • Open rate 92%
  • Click-through rate 69%
  • Unsubscribe rate 17%
  • Click-to-open rate 10%
  • Bounce rate 06%

Cleverly written emails can improve the click-through rate and click-to-open rate. Email marketing can help you rekindle your relationship with estranged customers and turn them into loyal patrons. Here’s how:

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Internal Linking for SEO: An Ultimate Guide for Beginners [2019]

When you want your website to make it to the top page results something that you cannot afford to skip is internal linking. Internal linking has been important to Google from the day it came into existence. It is perhaps an important SEO factor after quality content.

What is Internal Linking?

As can be guessed from the name, internal linking creates links between pages on a domain. Internal linking is nothing but a type of hyperlink that not only forms a bridge between different pages on a website but also provides an ease of navigation to the visitors.

Internal links are a vital aspect of SEO. Without it, your website won’t secure the desired ranking.

Internal Link

Also, internal links indirectly help search engines like Google to understand which pages carry more weight and authority among the web pages.

Internal links are different from backlinks. The basic difference is that while internal link connects different pages of the same website, backlink connects two different websites.

Internal links also cannot make a direct impact on Google’s search engine like backlinks do. However, it doesn’t mean they are not important for ranking.

Internal links affect Google or other search engines indirectly. They also play a role in increasing the backlink authority. Internal linking is extremely helpful in ranking newly published posts or pages. When you publish a new post they do not possess any authority.

However, through internal linking, you can transfer the existing page authority of the website to the newly published posts.

In this way, you can allow a much faster indexing of the new post.

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Follow These Brilliant Content Marketing Ideas From July 2019

With the first half of 2019 already over, one thing about content marketing that has become quite sure is it’s going to become more and more important to digital marketers.  

While many companies are still contemplating its effectiveness, the content marketing tools, channels, and strategies are continually evolving to create a bigger and better impact in the digital domain.

Content Marketing

As you can see from the image, only 37% of B2B marketers invest in a proper digital and content marketing strategy, while others are still lagging in some way or another. Content marketing improves customer engagement and helps in conversion. It is the most efficient form of marketing that works today.  

So, before you start marketing your content, you should know what are the latest content marketing ideas and how to implement them in your content marketing strategy. In this post, we will try to find the answers to these questions. 

#1. Create Relevant Content 

The first suggestion that you’ll ever get from any content marketer is to create original and relevant content. Take inspiration from your competitors, but generate your own ideas. If you cannot produce unique ideas or content, hire a consultant or an agency that can help you with fresh and meaningful content for your marketing efforts.  

Remember that your audience is smart, and they would not fall for anything that looks like clickbait. If you want to build and improve trust amongst your customers, you need to be consistent and develop content that they want to read.  

A lack of relevance in content can drive away more than 80% of your audience. Being in 2019, you need to figure out ways to make your content more personalized so that your audience can connect to your brand easily.

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Instagram Algorithms in 2019 & How You Can Benefit From Them

It’s pretty common knowledge that Instagram is one of the most powerful platforms for promoting products and services. With that in mind, many businesses choose it as a helpful marketing tool that:

  • increases engagement;
  • boosts brand exposure;
  • brings more your traffic;
  • gives a competitive edge;
  • improves communication with the target audience;
  • makes advertising easier;
  • increases conversions;
  • and more.

If you want to bump up your business, try doing so by means of Instagram as a marketing channel. It may become your new source of relatively inexpensive yet high-quality leads.

Instagram Marketing Channel

Still, launching a business profile and posting to Instagram is not enough. It is also important to keep up with the latest updates and understand the algorithms to reach more audience, ensure more visibility, increase engagement, and make your page more effective overall.

If you get a clear understanding of the algorithms, you’ll be able to use them to your benefit and grow the account. Before deep dive into the topic, let’s consider how the algorithm actually works.

  • It can estimate how many users like a certain post. If a publication receives lots of comments and likes, it’s going to appear earlier in the feed. Thus, it is important to ensure high-quality and engaging content, so that your target audience would like to engage with it.
  • It can define relationships between Instagram users. Responding to the post comments gives a clear signal to Instagram that you’re actively engaging with your followers. Then, your posts will appear more often in their news feed.
  • It shows newer posts first. It’s still not exactly chronological, but posting on a schedule will give you more chance to appear earlier in the user feed.

The algorithm is known to have been changing, but that’s to the best of our knowledge. Along with that, there are other important Instagram news and upcoming features that could help you use the social network’s algorithm to your benefit.

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12 Techniques to Maximize the Value from Your Backlinks

If you’re into SEO, you probably already know the value of a good ol’ backlink. After all, backlinks are an important ranking signal used by search engines to determine the authority of your website—and building more backlinks will most likely result in higher rankings.

So, it’s time to scale your outreach and build XXX backlinks, right?!

Well, not really. Links are no longer equal, especially because Google constantly innovating the PageRank algorithm with multiple ranking factors being added every single day.

You can longer ‘game’ the system ( Psst… PBN links) as Google can tell a fake backlink profile from a mile away —

PBN Website

What’s more, unethical backlinks can potentially harm your website—and most likely result in penalties that take months to overcome.

But what about ‘good’ links, aren’t all of them valuable?

Again, no. As mentioned, Google has multiple ranking factors, so they allocate different values to different types of ‘good’ links. In this post, I’ll walk you through techniques to maximize the value from your backlinks as reported by industry experts:

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