8 Digital Marketing Tips For 2022 that will expand your Audience

If you’re maintaining your personal or business profile online, learning the ropes about digital marketing can help you go the distance and be successful as an influencer or a business entity.

However, dominating the online world can be challenging. As time passes, recent trends and digital marketing rules come to pass and die, and we have to adapt to these changes continually if we want to up the game. Learn more from an expert at Candy Marketing.

If you have been wondering about the top digital marketing tips for 2022, you’re in luck because we will cover these in detail in this article.

8 Digital Marketing Tips to Reach Your Audience

Digital marketing has been evolving since the introduction of the Internet and will continue to grow. Creative marketing, along with content and social media marketing, continues to play an important role.

Let’s see how we can use these to improve our digital marketing practices in 2022.

Tip #1 Optimize for Conversational Marketing

Conversational marketing is built solely on a single conversation throughout many mediums instantly. By interacting and tailoring conversations online, you may strengthen customer engagement and enhance their experience.

Sales and customer service used to be formal processes that took ages to complete. This entailed trips to the shop and, in recent times, sending emails or completing a survey. Conversational marketing has been playing an ever-important role in the digital transformation of eCommerce.

This has given way to live chat, chatbots, and messaging applications. This facilitates these individualized discussions. Consumers are no longer content with speaking to someone reading from a manuscript. They want assistance that is tailored to their requirements and circumstances.

Read More

Social Media and Ecommerce: The Current Trends and Opportunities

Social Media and Ecommerce are a perfect match.

They are like a match made in heaven!

Social Media has revolutionized the way consumers shop in 2022. With 3.96 billion people using social media on a daily basis, social media is a perfect place for businesses to sell products.

76% of consumers buy products seen in social media posts. (WoW!)

Social media is a powerful tool to thrive your e-commerce store online.

One of the things that always fascinated me about social media is its ability to adapt and evolve with ever-changing consumer trends.

Social media educates marketers about consumer behavior analytics and trends, which allow them to make informed decisions.

With the rise of ecommerce on social media, it is evident for a businessman’s mind to boggle with questions. On which trend should I focus? Which is the best practice?

In this article, we will be covering the significant trends shaping the perfect collaboration of social media and ecommerce.

Along with the trends, we will ponder upon the upcoming opportunities to ensure that you approach better strategies for the success of your business.

Let’s get started.

Why are social media and e-commerce powerful? [ Getting to know the power of the duo]

Social Media allows the audience to discover new brands/products while they are surfing across the social platforms.

This ‘discovery’ through social media is the ultimate reason why more and more ecommerce site owners are willing to create more social content.

However, customer acquisition, a unique shopping experience, and a robust brand identity benefit the brands in the longer run.

The ‘S-O-C-I-A-L’ element of the social media platforms is what makes it convenient for the brands to create an interactive and user-friendly shopping experience.

From shareable campaigns to irresistible contests, the social media and e-commerce duo is here to take the burden off the shoulders of the business owners.

Social Media and E-commerce trends & opportunities to win more customers in 2022

Facebook Shops

Facebook has nearly 2.9 billion active users.

With the home to a large number of active users, Facebook is one of the best social channels to showcase your products/services.

However, FaceBook rolls out FaceBook shops for a user-friendly shopping experience. They are here to deliver a seamless shopping experience to its extensively engaged audience.

Facebook has a more remarkable ability to create an effective product catalog and the opportunity to run ROI driven ads.

Read More

Keeping Up With Digital Transformation Trends In eCommerce

eCommerce is by its nature connected to technology. It’s in the name after all, electronic commerce, meaning commerce done by electronic means. However, just because you’re connected to technology doesn’t mean you’re getting the most out of it, after all some people still operate on Windows XP and don’t bother getting upgrades.

That’s not to say that you need to get every upgrade you can, but there are definitely some upgrades that you can’t afford to miss. Digital transformation, the art of fusing technology with the way you operate your business, is key to e-commerce.

We’ve gathered below some of the noticeable e-commerce upgrade trends that have cropped up over the past few years, as well as some that are just starting out but look to be big game changers.

Hybrid or Remote Working

Remote working is the idea that you and your team can do your work from the comfort of your own home, not bothering with an office or other central location. Hybrid working takes the same idea but on a part-time basis, with some necessary days in the office and the rest at home.

For obvious reasons this won’t be possible with hands-on types of work, but it suits e-commerce just fine. It’s a benefit to the employees since they don’t have to take the time to get into work, nor pay for transportation costs to get there.

It’s also a big boost to any business that can do it, since it takes away the costs of running an office space. No having to pay for power and water, any rent and taxes that are relevant to using an office, and no worrying about the extra staff that such a space needs like security or cleaners.

There’s also the logistics factor, if you don’t have a central location then you don’t need to worry about moving all of your stock into it and can instead direct it around from manufacturing locations.

Of course, you’ll need to have a good system in place for communicating since you won’t be able to just pop your head into the next room and ask a question. The internet provides just that, with many free pieces of software such as Zoom or FaceTime available for face-to-face meetings, and dozens of text-based methods of communication, assuming plain old email isn’t fast enough for your liking.

It isn’t the 1960’s anymore after all, offices and the systems they put in place aren’t ones that you have to follow. Instant communication across the country means that you can run your business from New York, with outposts in Hawaii, Alaska and California, without having any delays or

Remote working exploded with the onset of the COVID-19 pandemic, since lockdowns and other restrictions meant that new methods of working had to be found if businesses were going to keep going. Two years on from the beginning, workers have seen the benefits and don’t want to go back into the office if they don’t have to.

A lot of ordinary businesses are reluctant to keep remote working and want their employees to come back to the office, since they don’t want to deal with the hassle of restructuring the way they work. eCommerce businesses, operating online already, have the advantage of already being a few steps along the path towards full remote working and can implement it much more easily. Many people ask us what the best virtual offices are in the UK because so many people run their businesses from home and require that level of privacy. If you need a great virtual office in the UK, virtual office in London is easily the best option.

Cloud Computing

What do you do when you don’t have a big filing cabinet to store all of your paperwork in, and don’t have a computer that everyone can share to keep your team up to speed? Well, you use cloud computing software.

Of course, this approach needs an internet connection to work which can be a downside for many ordinary businesses, but you’re in e-commerce! The internet is your thing and you’re always going to have access to it. The main drawback where you’re concerned is cost, but it’s almost always one worth paying. Communicating with an IT support company with a solid strategic relationship with either your solutions or cloud provider can also be beneficial.

Read More

Top 5 reasons to get a VPN in 2022

We’re here to assist you with understanding what a VPN is and why you ought to get it in any case.

What is a VPN?

A VPN encrypts your data and hides your IP address by sending it through a remote server. This technique safeguards your Internet action, any information you send/accept, your area, and the gadget you’re utilizing from hackers, meddlesome organizations, and, surprisingly, your Internet supplier. Consider a VPN to be a secure tunnel that transports your data without allowing others to see it. When you send data from your computer, you usually connect to a server operated by your Internet service provider (ISP), which is the firm you pay for Internet access. The websites you want to visit are then connected to you by your ISP.

According to an IT consulting team, by establishing a detour around your ISP, a VPN allows you to avoid them. Your data is routed through a remote server owned by your VPN and encrypted with military-grade encryption before reaching your ISP server. What was the end result? Nobody can see what you’re doing or where you are if they watch your Internet activity. Using a VPN provides complete online anonymity. Your credit card information is securely safeguarded when you make a purchase. No one will be able to intercept or open any confidential papers you submit.


A VPN protects you on public WiFi.

When we’re out and about, we always use public WiFi. It doesn’t matter if you’re in a restaurant, a coffee shop, a library, an airport, or on the grounds of your institution. Although it may appear to be innocuous, using public WiFi exposes your online behavior to possible intruders.

Cyber-attacks aren’t something to laugh about. Every other hacker is loitering around public networks these days, hoping to access people’s devices and monitor their actions. You may not even be aware that someone is watching your internet habits and maybe stealing your personal information. You could even have your social media or banking information compromised.

You can avoid such dangers by using a VPN. A VPN encrypts your connection and hides your browser history and other online activities. Most invaders won’t be able to tell whether or not you’re linked to this network.

Read More

25 Low-Budget Marketing Ideas for Your Small Business

The average small business can spend a lot of money on marketing without achieving much in return. Luckily, there are plenty of low-budget marketing ideas that will help your small business get started without costing you a fortune. The key is to find the right ones for you.

If your small business is new, it will take time to build up a steady stream of customers. Keep that in mind when looking for marketing ideas. You won’t see much immediate returns. But, over time, your small business will begin to see new customers and an increase in revenue.

Small businesses are invisible to most people, and their chances of getting noticed by potential customers are slim to none. If you operate a small business with a limited operating budget, you might have to get creative about finding ways to market your business. Fortunately, this article is going to give you low-budget marketing ideas for your small business. Read on.

Create An Instagram Account

Instagram is a great social media platform for small businesses of almost any kind. It’s very visual, so it’s a great choice for businesses that focus on visual products.

It’s also a fast-growing platform that’s gaining popularity in almost every category. That means that you have a great chance of attracting a large number of followers.

Put Up Flyers in Your Local Area

This is an old-school marketing idea that still works. You can buy inexpensive flyer templates online or create your own.

The only thing you need to do is print out the flyer and put it up in your locality.

You can post flyers in local grocery stores, convenience stores, and other public areas.

Using Branding Stickers As A Lead Generation Strategy

Most small businesses have a problem generating leads from their existing customers. This low-budget marketing idea can help you solve this problem.

You could host a free seminar or a free product launch where you offer your customers an opportunity to learn more about your product and how they can benefit from your product. An awesome way to leverage this free event, while also being able to offer a free gift to your customers is to incorporate marketing of the event via stickers. The likes of customized branding, whereby you could showcase your brand via small or large format stickers, using your company logo and tagline on any swag item you may have decided to use for your free event. At Helloprint Stickers, you are able to do just that. Consider offering free merchandise with the option of customized stickers to promote your offer or product. A great and cost-effective way to market your campaign and company.

Use Blogging Platforms

Blogging is one of the best ways to gain new customers for your business. It’s also a great way to build brand recognition.

There are many blogging platforms available. You can choose a platform that’s based around the audience you want to reach.

You can also choose a platform based on the demographics of your audience. If you sell to a specific demographic, you can increase the number of customers you have by choosing a blogging platform that caters to that group.

Read More

A Guide to eCommerce SEO

On a global scale, the world has become stronger in digital marketing than ever before. And search engine optimization (SEO) for eCommerce is one of the most significant initiatives for all marketing companies these days.

Now, online shopping is a way of life. If you’re an eCommerce provider, it’s imperative to understand how SEO for eCommerce works because it’s a highly competitive market. You need to know the rules to be seen above your competitors on the search engine results pages (SERPs).

Here, we’ll talk about five tips and tricks to help you be successful with your SEO for eCommerce endeavors.

What is eCommerce SEO?

Let’s start at the beginning. When you master SEO, you can achieve consistent, high-quality organic traffic. However, between search engine algorithm updates and overuse of industry jargon, it’s often hard to get the hang of SEO, particularly if you’re new to the game.

eCommerce SEO is the process of optimizing your online store’s content, so it plays by the search engines’ game. This includes incorporating accurate keywords into well-crafted product descriptions, creating product pages for each item in your store, and obtaining backlinks to help win a higher ranking with Google and the others. You’ll drive more organic (non-paid) traffic to your online store when done right.

You can’t land on just any SERP; you need to be on that ever-important page one spot. The further you rank from the first page, the less traffic you’ll get, even if you make it to page two. In fact, according to Backlinko, only 0.78% of people click on results on the second page. Once you make it to the coveted first page, your ranking position there matters, too. The higher you are on page one, the more likely you will get solid click-through rates; the lower your ranking position, the less likely people will scroll that far down and see your stuff.

Getting Started with Your eCommerce SEO Strategy

If you’re new to search engine optimization and are trying to learn how to rank high on Google’s SERPs, keep reading! We’ll talk about SEO basics in a way that’s easy to understand and, most importantly, actionable.

Step #1: Keyword Research

Keyword research is vital for all forms of digital marketing. It’s the first step to identifying those high-value search phrases your future buyers are using. Be mindful, however, that you don’t ever want to guess at your keywords. Sure, you know your business better than anybody, but when you use the right keyword research tools, you might be surprised at the results. Consumers often look for phrases you wouldn’t even think about using in your content.

Read More

4 Ways to Get More Out of Your Website’s Blog

There are few things that evolve quite like content. The latest digital marketing trends change, forms of media come and go, and each new shift in the digital sphere irrevocably shifts the way in which we interact with the typed word. Because of this, it’s easy for websites and businesses to find themselves struggling to keep up with the shifting sands of digital, which can mean losing out on potentially hundreds, if not thousands of visitors a month.

This is never more true than when it comes to on-site blogging. From the smallest startup to the largest companies in the world, it is now an expectation, if not a requirement, that businesses adopt blogging as a major part of their digital presence. It’s a means of solidifying them as an authority in their field; a way to let outsiders in on their knowledge, and get people invested in them for more than just their products and services.

So, what can be done to get more out of your website’s blog, and what can you do to make sure that those who come to peruse your articles stick around?

Take Care With Your Content

With a large portion of businesses and websites now feeling the pull towards on-site blogging, it can be a double-edged sword. On one hand, you have a wide array of specialists sharing their insights and populating the internet with views and resources that would have never been possible before. However, on the other hand, you have a number of websites simply creating content because they know that it is a good thing to do. Whilst this method may have worked in the past, the advancement of search engine algorithms has meant that low-quality content can end up being just as bad as no content at all, if not worse.

The fact is that search engines want to provide their users with the best possible results for their queries, and if you aren’t providing that, then you’re unlikely to get any traction on your site whatsoever. So, now more than ever, it’s important to ensure that your blog is an authoritative insight into your industry, thoroughly answering the questions that potential readers are going to genuinely care about.

So, what’s the solution? If you’re not a writer yourself, then it’s time to bring someone in who is. Many businesses work with freelancers with proven track records or invest into monthly blog content that will be optimised to cater for your audience. Whilst it may initially seem like an unnecessary expense, having high-quality, authoritative blogs can make or break a website, and it’s important that you give it the due care it so desperately deserves.

Read More

Confused About Social Media Audit Reports? These 6 Tips Will Help!

As a thriving business, we’re sure you are implementing social media strategies to grow your brand. But what many brands fail to do is check their marketing efforts using a Social Media audit report. As scary as this sounds, it is a structured way to determine your brand’s performance on social media. Any brand can implement social media audits in their work, and it is nothing to feel overwhelmed about.

A social media audit allows you to understand the happenings on each platform. You’ll be able to comprehend:

  • which marketing tactics are working and which aren’t
  • bots in your follower counts
  • outdated profiles you must repurpose or remove
  • new ways to grab more eyeballs online

This blog post will share effective tips on conducting a social media audit using six tips. Take a look.

Create a Social Media Audit Template

Develop an Excel spreadsheet or Google Sheet that you’ll use to track your findings. If you have multiple social media accounts, make sure to create a separate sheet for each one.

Your template should include the following columns:

  • Profile name: The name of your social media profile.
  • URL: The URL of your social media profile.
  • Username: The username you use to login into the account
  • Password: The credentials you use to login into the account (if you have multiple team members who manage the account, make sure to include their usernames and passwords as well)
  • Audit date: The date you last audited the account.
  • Last login: The date you or your team members last logged in to the account.
  • Number of followers: The number of people who follow your account.
  • Number of friends/connections: The number of people you’re following back or the number of connections you have on LinkedIn.
  • Number of posts: Total posts you’ve posted on the account.
  • Most recent post: The date and time of your most recent post and the engagement.
  • Profile description: A brief description of what your profile is about.
  • Website URL: The URL of your website.

Read More

Why Is HTTPS Critical for Websites These Days?

While visiting websites, sometimes you can encounter warning signals such as “Not Secure.” At that time, Google gives you two options, either continue to the site or go back to the results page.

That “Not Secure” sign shows that a website does not have HTTPS encryption. Only when a website owner purchases an SSL certificate for their website, will users be allowed to pass through without hindrance.

As a wise customer, you would rather go back to the main results page and scroll for another option instead, right?

Thus, this sums up the value of HTTPS in today’s context. But what exactly is HTTPS?

Let’s take a look:

What is HTTPS?

HTTPS or Hypertext Transfer Protocol Secure is a security protocol responsible for safely transmitting data from a web server to a web browser.

An unsecured website that displays a “Not Secure” sign works on HTTP or Hypertext Transfer Protocol. But when an ‘S’ is added, it becomes secure by encryption.

Now, you must be wondering, well, how does HTTPS protect a website, right?

HTTPS facilitates an SSL or Secure Socket Layer certificate of 2048 bit key. The work of SSL is to encrypt and authenticate data.

When an SSL is installed, it activates a gray padlock ahead of the HTTPS URL. Meanwhile, HTTPS establishes a secure network for data to pass through.

HTTPS encrypts the data transfer so that no hacker can intercept or steal it. Also, it protects the file from getting corrupt and protects data from building authenticity.

Moreover, we would like to bring some facts about HTTPS that you must know.

Read More

A Guide To Why You Need Email Validation

During an email marketing campaign, you’re going to be sending out a lot of emails to all kinds of places. While you might think that sending mail to any email address on your list is the way to go, it can actually hurt your sender reputation if you do this blindly.

Internet service providers are always on the lookout for those who send emails indiscriminately, since that’s the mark of someone distributing spam or malware. You need to be careful about how you send emails and who you send them to if you want to keep on top of your game.

What Is Email Validation?

Email validation is simple in concept, less so to put into practice. Put in a few words, it’s the process of making sure that each and every email address on your mailing lists is connected to a real person, is actively used and not an abandoned or throwaway account, and can actually receive your emails.

Why Should You Use Email Validation?

As mentioned before, sending emails indiscriminately hurts your reputation as a sender. In other words, the more you do this the more likely ISPs are to flag your content as potential spam or malware and block you or send you straight to the spam folder! That’s a big no-no in email marketing, since you heavily rely on people reading your content to succeed.

There are several actions that hurt your reputation. These include:

Sometimes people put the wrong information into your sign-up forms, whether deliberately or accidentally. Sending to these non-existent addresses is a huge red flag to ISPs. In addition, some servers have what’s called an “accept-all” policy, where the mail will be accepted even if the desired mailbox doesn’t exist.

Read More

Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter