Mondovo’s Upcoming Pricing Change on 3rd October, 2017

When we launched Pay-As-You-Go back in September 2016, we were convinced that greater value was the need of the hour. Having spent over 11 years in this industry, we’ve tried and used nearly every tool set from every company there is. The one takeaway that we most commonly got was the lack of flexibility. That’s where Mondovo’s pay-as-you-go model came in. We gave our users the flexibility to pay for just the reports they needed when they needed them.

Post launch, for the most part, we were successful. Mondovo gained more traction in a few months than it did in the entire year or so preceding it. However, what became clear was the business model was not sustainable because revenues were not predictable.

We do still want to offer the same value proposition that we’ve offered thus far and yet do it in a manner that’s sustainable in the long-run. We can only continue to give you better data and tools if we’re growing ourselves. Hence the impending change of moving over to a subscription based model BUT based on the same pay-as-you-go concept.

So, if you’ve been a user of our tool, everything would work in the same way, with the sole difference being that there will be a minimum monthly fee.

We are still going to be the most affordable toolset available. Our pricing and feature set remain unmatched.

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The Ultimate Step by Step Guide to Guest Posting On Authority Websites

Guest posting on authority websites is one of the most legit, authentic, and closest things you can name when it comes to building organic links which actually contribute towards your SEO efforts.

Guest Posting On Authority Websites

Here’s what you will learn in this guest article:

  • Why Guest Posting Is Worth It.
  • How to Find Quality Guest Posting Websites?
  • How to Filter Quality Websites from the Rest?
  • How to Pitch a Guest Post that just Can’t Be Rejected!

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How Internet of Things Will Test the Limits of your Imagination

The Internet of Things (IoT) has slowly started taking over the show. If you have any technical background or you follow the latest in technology, it is impossible that you have not come across the word IoT till date. The Internet of Things (IoT) is going to change the following decade.

Actually, everything will be connected with everything. Yes, your smart watches can now advise you on how to improve your fitness or how and what you should probably eat. Your mobile phone can talk to your door locks and get it locked, in case you have forgotten to do it yourself.

Internet of Things

The Internet of Things (IoT) refers to the connection of smart devices, which are powered by sensors that collect and exchange data to operate as per user’s instructions. The fundamental rule for the Internet of things automation is that all hardware devices of the ecosystem must be ‘smart’ in nature & have WI-Fi capabilities.

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4 Proven Strategies to Build Your Audiences’ Trust Faster

Quick question:

How many of your readers would say that they actually trust you?

Trust your opinions. Trust your knowledge. Trust your intentions.

Difficult question to answer, right?

A few years ago, I asked myself this same question.

I thought to myself “Why would anyone trust me and what I have to say? After all, I’m not well known and readers may favour tips from people with more experience, knowledge and authority.”

Boy — was I wrong.

I learned that even though trust is a hard thing to gain, it’s developed if you continuously work at it. And because I did, opportunities opened up.

I made several key connections. My blog is growing steadily. And people started to trust me — and more importantly, the advice I share about business growth and content marketing.

You can achieve the same thing.

My goal with this article is to provide you with proven strategies that’ll put you on the express lane of getting your readers to trust you. And loving your content in the process.

Sounds like something you’re interested in? Let’s get to it!

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7 Simple Tools for a Better and Smarter SEO Campaign

When wrapped in thousands of both critical and mundane tasks, most of us tend to search for the best possible way to escape the vicious circle we are in. While we focus our efforts on building an effective marketing strategy, we somehow always end up looking for the right set of tools that will make our road to success much easier and our SEO campaign much smarter.

SEO Campaign - 7 SEO Tools Discussed

This is particularly true when it comes to online digital marketing. Although today’s ever-increasing market offers a set of user-friendly, effective tools, you should search for the ones that will help you work smarter and faster and achieve the best possible results.

Here, we’ve rounded up a set of 7 tools we believe will cover most of your needs and ultimately have a huge impact on your SEO campaign.

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The Complexity of Facebook Ads [Infographic]

While many business owners and marketers are enjoying significant returns from their investment on Facebook Ads, many others are yet to find their success on the said social media platform. Truth be told, Facebook Ads, while effective and rewarding, requires a full understanding of all its complexities in order to generate a positive result. Otherwise, one simple mistake can lead to an unproductive ad campaign, thus wasting your resources, and possibly affecting your brand image as well.

Because of the complexity of Facebook ads, business owners and marketers need to know how each feature works, and on their end, the required elements that have to be present on their Facebook ads. While the task of mastering the ins and outs of this platform might seem too demanding, the rewards that come afterwards are surely worth it.

To sum up, here are the key takeaways from the infographic below from Harris Myers which discusses how Facebook ads work, and how you can optimize your Facebook advertising campaign for successful results.

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5 Ways to Increase Email Marketing Conversion Rates

Having an email database of customers is an incredibly valuable resource for any business. So much communication is done through email now, making it an inexpensive, fast and easy way to get a message through to interested people. The effectiveness of each email message, however, is all dependent on how well you’re able to convert those sent messages to clicks and buys.

Increase Email Marketing Conversion Rates

There are some important details that cannot be overlooked when you’re composing and sending out email marketing campaigns. Making an error in any of these areas could mean you’ll be seeing a much lower conversion rate than you would have otherwise had. Increase your email marketing conversion rates quickly, simply by following these five tips.

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3 Digital Marketing Trends You Need to Know

The Internet evolves very fast. If you want to keep growing your website or your online business, you need to keep your radar on for the latest marketing trends. Below you will find three digital marketing trends you absolutely need to know, and how you can leverage them to attract more visitors and customers.

Digital Marketing Trends

1. Retargeting

The cost of convincing an Internet user to return to your website, after he has visited it at least once, is much lower than convincing an Internet visitor to visit your website for the first time. This fact gave origin to a strategy called retargeting. The basic idea is to create advertising campaigns that only target visitors who have already visited your website. Advertising networks know this based on Internet cookies that are placed on their browsers.

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16 Practical Restaurant Marketing Strategies to Drive More Customers to Your Restaurant in 2019 (Bonus Tip Added)

Get more customers to your restaurant
In 1995, less than 1% of the world population had an internet connection. Today, over 3.6 billion people use the internet. That’s more than 40% of the world population.

A huge chunk of this online population search for and find restaurants online. They look up menus, compare prices, go through reviews before going over to a restaurant or ordering food from there.

As per a 2016 Adweek survey, 25% of people have at least one restaurant app on their phone. As per another survey, 85% of those who search for food on their mobile phones go on to complete a purchase.

But they don’t stop at merely having discovered a restaurant that they might like, or after making a purchase.

Modern, tech-empowered consumers click pictures of the food that they have been served, go online to post their reviews, and share their experiences on social media—which in turn could enhance footfalls at your restaurants or dissuade people from further visiting your establishment.

The thing is whether you are online or not, your customers are. Talks veer around your restaurant, its ambiance, the food you serve, the service you offer, and more.

Look at the infographic below, these stats have been compiled from Toast’s Industry Report and Restaurant.org’s data:

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Creating an ‘About Us’ page? 9 components you might want to include.

About Page

Your About Me/About page is the face of your brand. Besides the homepage, it’s arguably the second most visited page on your site. This is because people want to see the human side of your business and connect with what your company does. Building this relationship is critical to keep people engaged.

Browse the About pages of your favourite sites and consider how you feel about them. Are they inviting? Do they seem casual yet professional? Effective About pages balance the formal and informal to create a humanistic and relatable page. Let your personality shine by looking at these nine styles and real-world examples to help get you started.

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