Ideal URL Structure for SEO – Best Practices: Dos’ & Donts’

What is the best way to format your URLs when creating new pages on your site? Is there a best practice? Yes there are definitely a few things you should keep in mind for the ideal URL structure. Sameer Panjwani covers all the pointers you should consider when structuring your URLs. There are so dos’ and donts’, if you follow them, your site will be better prepared for SEO.

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Rapid Fire #4: Making Money by Blogging; Future of Blogging; Standing out from the Crowd

Another rapid-fire episode where Bala Ayya shoots questions at Sameer Panjwani. This time the topics covered relate to blogging, content and making money from blogging.

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How the Google Guarantee Program Works for Local Businesses

Google has launched a Google Guarantee program targeted towards local businesses in the Home Services segment. This affects local businesses that offer services where they need to enter the customer’s home to render the service offering. Examples of such businesses being, plumbers, locksmiths, handymen, etc.

While this program is currently in beta and applicable only to a few cities, It’s important to be aware about how this program works since it’s something that could roll out to more verticals and locations in the future. The impact it would have on local businesses would be phenomenal.

The criteria seems to be quite strict to get accepted but once you’re in, you’re bound to get a lot more leads than anyone else who’d just be doing the regular Google Ads.

This Google Guarantee program for Home Service Businesses is still being tested out at this stage and from the signs of it so far, it seems like they’re currently looking to expand to other locations.So do keep a watch out, especially if you run a local business or manage such clients in any of the selected cities.

If you liked the video, do consider subscribing to our channel.

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Rapid Fire #3: Inbound vs Outbound; Quick Conversion Tips; How to get Leads?

Bala Ayya fires away some quick questions at Sameer Panjwani on business, conversion tips and marketing.

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Rapid Fire #2: Black Hat SEO Examples; Unheard of Google Ranking Factors

Bala Ayya fires away questions at Sameer Panjwani on SEO and covers interesting topics on various aspects of SEO.

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Rapid Fire #1: Start with SEO or Social or PPC? How Hard is SEO? And more…

Bala Ayya fires away some quick questions at Sameer Panjwani, founder of Mondovo.com, on SEO.

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Is Email Marketing becoming less effective?

In this podcast, Sameer, Bala, and Giri discuss the best email marketing methods to reach out to your audience.

Is the medium of email dead or dying?

Is there anything business owners can do to maximize engagement and ROI from the emails they send out?

What are the best practices that we’ve tried and that you can easily copy?

All this and more…

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Website Migration: Change your Design or CMS without affecting SEO

There will be times when you want to migrate your website, i.e. change the design of your site or change the CMS powering your website. When you do such a thing, it’s critical that you keep certain points in mind so as not to affect the SEO for your site.

Sameer Panjwani talks about the few things that you could do when going about a website migration.

A website migration usually invovles restructuring your URLs and it matters most how you handle the file name changes. There is a way to handle a website / design migration without too much of an affect in your search rankings. Watch the video to learn more.

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What to do when your Search Rankings are Stuck?

There are so many times when we just don’t know what more to do next for a page/term. We could be ranking well, but not well enough, and we are stuck for ideas on what to do next.

SEO is as much about creativity as it is about it’s various technicalities. So, out here, Sameer Panjwani shares some of his thoughts on how you could approach this very common problem – getting stuck with search rankings. It’s sometimes more about thinking outside the box. Watch the video and share with us any of your such experiences that you may have had in your experience with SEO.

If you have any follow up questions or requests for future video topics, do post them in the comments section below.

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Scale your Digital Marketing with proper Systems & Processes

The necessity of having a systems & processes in place to scale your digital marketing efforts. Many of us are too random in our approach to the tasks we have at hand. It could be related to SEO or Social Media or anything else in general. Without having a system and process, you’re not going to be as efficient or even half as productive as someone out there who has thought things through.

Sameer Panwani talks about some of his experiences in having a system & process for digital marketing.

If you have any follow up questions, do post them in the comments section below.

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