Q&A: I am looking for a way/tool to collect data for keywords that Google Planner doesn’t provide. Any Google keyword planner alternative?

The tool we would recommend as the best Google Keyword Planner alternative would be the  Bulk Search Volume tool by Mondovo.

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Q&A: How Can I Find Search Volume for a Keyword by Geographic Location?

Post the update to Google Adwords, users can only see keyword volume in ranges. Given that there are only a handful of paid tools in the market that can accurately find search volume data by geographic location and that too at a hefty price, Mondovo is your best option.
Here are 5 reasons why:

Find Search Volume

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Q&A: How do you find Search Volume for Keywords without the Google Keyword Tool?

With Google Adwords showing search volumes only in ranges, and only a few paid tools out there to help you find search volume data, Mondovo is your best bet. Here’s why

Find Search Volume

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Top 30 Pages for Marketers to Follow & Learn in Facebook

In this post, we have listed 30 top performing brands, celebrities pages, media pages, sports teams, entertainment pages and checked-in places on Facebook for every marketer to follow and learn. Each of these pages have something unique that has attracted millions of loyal fans from around the globe. Not only that, these pages have also attracted world wide media attention. That’s quite a big feat considering there’re hundreds and thousands of Facebook pages popping up on a daily basis.

The Top Brands on Facebook

Today, every brand out there has a different way to approach Facebook. Some of the guys have become masters while some are still learning the tricks of the trade. But, there’re so many ways to make your Facebook business page memorable and engaging with your target audience. Let’s take a look at some of the best performing brand pages on Facebook.

Top 5 Brands on Facebook in the Last 30 Days (1st Dec, 2016 – 31st Dec, 2016)

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How to Manage a Successful Digital Marketing Agency – Interview with Bill Sebald

Summary:

Bill-Sebald-Greenlane-SEO

Bill Sebald, currently the managing partner, founded Greenlane after 15 years of E-commerce and SEO experience which included leading the first group of SEOs at GSI Commerce as well as working with clients like Toys R Us, PetSmart, Calvin Klein and Dick’s Sporting Goods.

Since 2005 he has been offering consultive services through the name Greenlane and in 2012 he launched Greenlane Search Marketing, LLC.

On days, when he is not leading any team, writing or speaking about digital marketing, he is happy to be in his 80’s shrine watching some bad monster movie or listening to hair metal.

https://www.greenlaneseo.com/    bill-sebald-facebook    bill-sebald-google-plus    bill-sebald-twitter    bill-sebald-linkedin Read More

Measuring Search Rankings: Why “Traffic Flow” matters more than a #1 Ranking on Google

traffic flow mondovo

First, let’s fire off an accusation.

Not at anyone per se, but more of a statement of fact as we see it. Rank Trackers today are slightly misleading when it comes to telling you how to measure your search engine rankings. I’m not implying that the data they’re presenting is wrong – not at all. But more along the lines that the data they’re presenting is too literal. Measuring your ranking performance based on just search positions isn’t as insightful anymore as opposed to a ranking metric with intelligence behind it.

Let me explain.

Data is only relevant when it can communicate an insight beyond the obvious. Imagine a scenario where two companies are competing online. Company A is doing all it can to rank higher and in the SERPs, their site is ranking higher. But. Company B is working smarter. Through better optimization techniques, they’re managing to pull in more traffic with a lower SERP ranking. If you were to ask any digital marketer or SEO professional, they would tell you that Company B is doing a better job since it’s able to extract more ROI from it SEO efforts. (Although I’m loathe to admit that for some clients, Company A is the way to go. Sigh.)
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Client Retention Issues: 12 Warning Signs Your Client Is About To Ditch You

Client Retention. Customer Loyalty.

An agency meets their perfect client – They woo the client with fancy proposals, phone calls, promising results – The client is swept off their feet & hence starts a beautiful story of an agency & their client.

However, as is with every story, there are many obstacles & complications in this one too. The biggest complication is if your client wants to break up with you.

Warning Signs to Look Out For

SEO Agency-Client Relationship

As is with every relationship, an agency’s owner or client manager can innately sense that something is not quite right with the way their client is behaving.

Customer loyalty & client retention are common issues plaguing agencies in every industry. So here are 12 warning signs that could indicate you might be about to lose a client:

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Just discovered how my top competitor is getting links via “Author Spying”!

I just stumbled upon a link building tactic that I think might be worth a goldmine (at least to me)! First, some background information to give you some context. Over the past few weeks, I’ve been actively scouring the internet for opportunities to build links for a site in the real estate niche – I’ve been browsing through forums and their marketplaces, reading articles on various link building strategies and even experimented with a few link purchases for some of my lesser known sites.

Giving you this background information because it’s necessary to realize the state of awareness I’ve been in while browsing through content online. During the day, I’d typically consume at least 7-10 articles in that niche and I’d always look at the outgoing links from within each article to figure, “why did this author choose to link to this article”. It bothered me not knowing how I could get my links featured in those articles when I had equally good and relevant content available on my site. Read More

4 typical excuses I hear about NOT tracking keyword rankings. And why they’re terrible excuses

First. A Confession…

I’m not an SEO guy, never was, never will be. Even though I work for a company that makes an SEO & Social Media Toolset, I’m more of a marketing sort with an eye for the consumer. This means that when things get complicated, I’m the first person to raise his hand and say: “Hey! I don’t think this is simple to do. How can you expect our users to get this?” My personal attitude towards SEO is looking at it like Algebra – lots of doubt and suspicion but tempered with the grudging acceptance that it is useful once you understand it.

So that’s why when we were planning to revamp our existing Rank Tracker, I thought it’s a perfect time to poll our target audience and get their thoughts on rank tracking. And boy, was I in for a shock. Close to 35% of the businesses we polled didn’t track their rankings regularly or have a clue why they should. Another 25% said that they’ve attempted it – since everyone they’d spoken to said it’s terribly important – but didn’t really understand what to do with the data. The remaining 40% understood the importance of rank tracking but didn’t have time to do it themselves so hired agencies or SEO professionals to do it for them.

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What it Takes to be a SaaS Copywriter – Interview with Josh Garofalo

Summary:

JoshJosh Garofalo is a SaaS copywriter and conversion optimizer — a specialist in a sea of generalists. Before starting Sway Copy, he led marketing at a VC-funded B2B SaaS startup that went through AngelPad, the #1 accelerator (Forbes, 2015).

Today, he writes copy for SaaS companies and digital agencies with SaaS clients.

http://swaycopy.com/    josh-garofalo-twitter    josh-garofalo-linkedin

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