7 Important Digital Marketing Trends in 2022

Digital marketing is an ever-changing field. Every year it introduces us to new rules for winning over the hearts of consumers. And marketers have to follow these rules to achieve the best results and learn even more by checking this post about Adwords management.

Want to know how to ensure the success of your marketing efforts this year? We have figured it out for you. A proven expert in the field of digital marketing, currently working at the top essay writing service where students can have professional writers make my essay and get quick and high-quality help, is going to tell us about the top seven trends in digital marketing that will predominate in 2022 in this article.

First & Zero-Party Data

Without any doubt, collecting valuable data about consumers is always crucial for marketing. But the methods used for data collection are also important. So the first digital marketing trend we want to highlight is first & zero-party data.

In fact, relying on third-party data has long been out of trend. We observed the rise of first & zero-party data in 2021. And it will stay with us in 2022.

What does this mean in practice? This basically means that marketers should start owning their audience. They have to create their own first-party data (information collected by your business) instead of using data collected by someone else.

How to make this real? There are plenty of options. To name a few, emails, social media, newsletters, and CRM tools can all help brands collect valuable insights about their consumers.

As for zero-party data (information provided by consumers directly), it is also going to be trending in 2022. This means that marketers should put more effort into harvesting vital data from their consumers directly. This can be done through different online interactions, such as surveys.

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A Guide to Repurposing Your Content

Repurposing your content can lead to key insights and connect you with like-minded bloggers. It can get your guest posts on high-traffic websites and drive conversions by targeting specific segments of your audience.

As a business owner, you know how important content is. You need to consistently produce relevant, engaging content to stay ahead of the competition and grow your business.

But you also know that with all of your other responsibilities, it’s easy to get bogged down by just one part of your business, like writing good content. Hiring professionals who will help write an essay makes your content repurposing exercise simple. The experts will use minimal time at an affordable cost in keeping your loyal online base engaged.

In this article, we discuss ways of repurposing the existing content. But first, it’s essential to know what it is, how to do it, and its benefits.

What Is Content Repurposing?

Content repurposing is adapting your existing piece to suit new uses and formats. It can be as small as posting a tweet that links back to a blog post or as big as creating an entire series of YouTube videos using your blog posts as a rough guide. This is an excellent strategy for small businesses that don’t have the time to create large volumes of new, original pieces.

With repurposing, you can save time and money while still providing your audience with the high-quality content they expect from you.

When to Repurpose Content

You should repurpose content when you:

  • have some great blog posts that need to get more eyes on;
  • want to reach new audiences for your content;
  • want to promote an old blog to keep it relevant;
  • have a great article that isn’t achieving your projected attention;
  • struggling to come up with new ideas and don’t have time to produce more content from scratch.

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How to Find Low Competition Keywords for Your Website

If your website’s domain authority is low and the top keywords you want to rank for are out of reach, then the best alternative for you is to focus on low competition keywords.

What are low competition keywords?

Usually, everybody wants to rank for the most in-demand keywords. For example, let’s say you run an ecommerce store that sells products for dogs, including food. The most ideal keyword you could rank for is “dog food.” It has a search volume of 285,000.

Ranking for this keyword will get you a ton of high-intent search traffic, which will likely yield significant sales, but actually ranking for that term is easier said than done. This is because all the top sites with high authority are vying for it.

To rank towards the top of page one for it, you need to create an impeccable product/category page and build hundreds of links from high authority sites. And your site’s own authority likewise needs to be high. Even if you build all those links, it will take you months and maybe even a year to rank for this keyword.

This is why if your authority is low or you don’t have a vast budget to build all those links, you should opt for low competition keywords.

An alternative to “dog food” might be “best dog food for senior dogs.” It has a search volume of 2,900, but you can potentially rank for it quickly. An even easier alternative would be “best wet dog food for senior dogs.” It has a search volume of 1,100.

As the keywords and search strings you aim for get longer, they see less volume of people searching for them each month. However, they also get more specific, which means that the bigger businesses you compete with will be less interested. You can use the grep command to search a file for a particular string.

What’s more, assuming that you have a great landing page that offers quality resources about the “best wet dog food for senior dogs,” the people who do search for these terms are all the more likely to actually engage with your content.

As you rank for these low competition keywords, your authority will improve, and you can then set your sights on high competition keywords.

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Best Tips to Write a Script for a Video Presentation

Video scripting is important when it comes to making a video presentation. No matter the subject matter, video script holds importance in every case. Since your film’s layout, structure, and story are all defined by a video script.

Having a video script means you have got a clear path to follow now and an overview of how everything will unfold. At the same time, being clear on the primary message and story you want to tell, you are less likely to face any alterations later through producing the video.

Writing a video script is not that challenging if you follow the essential steps that allow for some flexibility. So it is acceptable if you don’t get it right the first time. The idea is to keep revising until you’ve nailed it. On the other hand, we would recommend that you check for presentation themes to give yourself a head start as having a pattern to start from would be more beneficial than having to start from scratch.

Hence, to make help you create the best possible video script, below are the basic steps to properly create a video script:

Begin with a brief:

Doing so allows you and your team to document the most pressing project concerns efficiently, ensuring that everyone participating in the video production is on the same page.

As if any of your teammates disagrees or tries to make any changes all of a sudden, you can simply refer to the brief you have made. It details the project plan and goals that your team has devised together. After that, you can proceed.

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5 Growth Lessons learned from Top 5 eCommerce Stores

As of the year 2021, 2.4 billion people shop online. The number is enough to state that eCommerce is a booming industry.

However, reaching at a level where the eCommerce giants like Amazon, eBay and Alibaba are, might seem insurmountable. Especially, if you are new to the industry, you need to know what they do differently. You can also learn why you might need to buy a barcode for the products you wish to sell.

A winning business model with a striking marketing strategy helps you stand out. Your business model should include strategies to reach customers and drive sales. While your marketing strategy should help in brand awareness and customer retention. For that, you need to know which medium of communication do your customers prefer.

61% of brands use email marketing to reach out directly to their customers. This means emails have not become outdated. In fact, it is still the most used platform for marketers. To have a successful email campaign, you not only need to include email marketing but also have to optimize it with tools available in the market. Source

Email marketing tools provide email templates, test, send and generate reports on email campaigns. However, these tools could get a little expensive. You can find out about more alternatives that are affordable and suitable for your business.

You now know how email marketing is most used by businesses today. However, marketing is step 2.

Let us first understand what do you need in your eCommerce store to garner the results you want:

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Brain Training Apps for Remote Workers and How They Can Reduce Stress

Like traditional office workers, remote workers endure work stress, which emanates from different sources. From untrusting bosses who subject you to excessive supervision and monitoring to the boredom and loneliness that come with working remotely, there’s no doubt about the fact that remote workers remain susceptible to significant stressors. As a matter of fact, a recent survey conducted in June 2020 found on Statista proved that remote workers are more stressed than we think. This was when 51.4% of the participants admitted that working remotely had left them more stressed than when they were working in their regular places of work before the lockdown.

However, the good news is that remote work stress can be easily overcome with brain training apps. Today we take a closer look at these apps, including what they are in particular and how they can help reduce stress:

What Are Brain Training Apps?

Simply put, brain training apps are those that can help train the brain, enhancing your memory and other cognitive functions. Some apps are specifically meant for this purpose, and they are designed to serve different purposes even though they offer enhanced memory and cognitive benefits. For example, strategy games and puzzles provide brain training benefits besides the enjoyment you get from playing video games. So, how do brain training apps help reduce stress? To answer the question, let’s first understand how a person develops anxiety whereby they find themselves in a state of emotional or mental tension or strain due to demanding or adverse circumstances.

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6 Essential Brand Assets You Need to Create for Your Business

When setting up your new business, you need to focus on branding as much as your operations. Brand assets are the essential elements of your branding strategy, and they’ll serve as the foundation for your marketing. But, which brand assets do you need, and how do you create them?

Fortunately, we’ve compiled a list of the top six assets to focus on. These elements work in tandem with each other, so you can build a strong foundation for your company. Let’s break down how to create each one and why they’re so valuable.

Brand Research – Audience and Competition

Technically, this isn’t an “asset,” but it’s a crucial part of building any brand. The research phase of creating a business will help shape your brand and ensure long-term success. Without this step, you’d be flying blind, meaning you’d be scrambling to keep up with market trends and consumer demands.

But, what does brand research involve exactly? Let’s break it down:

  • Target Demographics – In this case, it’s better to be hyper-focused than generic. For example, instead of appealing to women ages 20 to 25, you should focus on married women with at least one child and a household income of $80,000 or more. By narrowing your demographics, you can address specific needs and solve unique problems. During this stage, you need to figure out what’s important to your audience so you can figure out how to market to them.
  • Competitor Offerings – Regardless of your business strategy, you’ll have both large and small competitors within the marketplace. What are those other companies doing right or wrong? What advantages do they have over your business and vice versa? What can you offer that they can’t? Not only should you pay attention to what other brands are doing, but you should also see how their products appeal to your target demographics.
  • Competitor Branding – When looking at the competition, pay attention to the brand assets for each company. What do their logos look like? What about color schemes, fonts, and brand identities? If you can define these elements for other businesses, it’s much easier to figure them out for your own.

Brand Name

What’s in a name? Well, as a business, your brand name means everything. It’s the first thing people know about your company, so you need to make an immediate impact all the time. Here are some tips on how to create a captivating brand name:

  • Keep it Short and Simple – Did you know that Mug Root Beer used to be called Belfast Old-Fashioned Mug Root Beer? As you can imagine, the original name was too much of a mouthful, and since everyone called it Mug, the company shortened the name. You should take the same approach to your brand. If it’s too long, it’s harder for people to remember, and it might be challenging to enter into a URL bar, to get creative, we suggest using a Word Combiner to come up with a new and great name for your brand.
  • Make it Memorable – Complicated names or phrases can be tricky to get right. So, you want a brand name that’s easy for customers to recall later. Imagine if someone only sees your brand for a second, such as on the highway. Will they be able to remember your company at the end of the day? They should.
  • Incorporate Your Brand Identity – A brand identity is what you want customers to think of when they see your business. Do you want to be light and fun, or serious and authoritative? Make sure your brand name reflects that. For example, if you’re opening an indoor playground, a name like The Fun Zone fits better than John Smith’s Play Area.

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Using Video Testimonials to Improve Your Brand’s Credibility

As a marketer, you probably know of the importance of building trust in your brand and establishing credibility.

But that’s often easier said than done.

You can do all the marketing and use various strategies and tweaks, but that alone might not be enough to be seen as trustworthy.

To become credible, you need to provide excellent service first, but you’ll also want other people to know how good you are.

It’s a sort of a catch-22 situation that many marketers fall into, but it’s entirely possible to break out of it.


The best way is to show social proof using customer video testimonials, which will help you boost your credibility and trustworthiness.

But how do you do it? Let’s find out in this article.

5 ways how video testimonials help you improve your credibility

Marketers often get stuck with analytics and if the data doesn’t look good, they immediately look for alternative marketing strategies without investigating the reason for this. Perhaps you have high bounce rates or abandonment rates, which is telling you that you need to change something, but you just can’t put your finger on it.

Perhaps, at times, there is something off with your marketing and little tweaks might help you improve those numbers.

But more often than not, it’s likely something less tangible – for example, the vibe that people get when they visit your site.

After all, nobody wants to give their credit card info to someone they can’t trust.

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How to Hire The Perfect Social Media Manager For Your Business

Social media marketing is an excellent tool for building brand awareness. It gives businesses an opportunity to connect with their target audience directly and helps in increasing their sales and adding to the bottom line. However, social media management can be a very time-consuming task. For getting the desired results on social media platforms, showing up consistently is very important.

Businesses need to research new methods and develop better strategies for creating engaging content for the audience. It is also important to keep up the interaction with potential customers and make meaningful conversations with them from time to time. The landscape of social media is ever-changing, so there will be the added task of staying on top of the latest trends and features. Keeping up with all these tasks in addition to managing the business can be overwhelming. This is where a social media manager comes in.

For businesses that want to develop and execute an effective social media marketing strategy, a social media manager can prove to be a valuable addition to your team. They can help companies in creating and publishing content, and communicating with potential clients. Outsourcing all the marketing-related tasks to an experienced and knowledgeable social media manager can help a business focus on the more important matters at hand. In this article, we will cover everything new and emerging businesses need to know about social media managers (SMM) and the best way to hire the perfect candidate for social media management.

Who are social media managers and what is their role?

A social media manager plays a very important part in any company’s social media team. To hire one that is reliable, you can try utilizing strategies such as reverse recruiting. An SMM is someone who is involved in sourcing, creating, writing, and scheduling social media posts for a business. Social media managers essentially serve as the voice of the brand. Some of the main duties of a social media manager are as follows –

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You’ve Launched An App. Now What?

You and your development team have spent the past few months working on this project. It’s an app you are convinced will meet a need in today’s marketplace. Not only is it functional and provides a digital solution to an everyday problem, but it is also your baby. You are proud of what you have created and you want it to be successful. To do that, you need to have an effective app marketing strategy. You can’t expect your app to just pop off the screen when users scroll through the endless sea of apps, and new apps that are being released daily. In this article, we will review a number of the best marketing strategies that will get your app noticed and give you a competitive edge over all those apps of your competitors.

Tip #1 – Understand Who Your Audience Is

When you first started developing your app, you would have had a target audience in mind. For example, if your app has medical uses, then your audience would be individuals who either suffer from the conditions your app addresses or have a particular interest in whatever the conditions are that your app focuses on. This should give you a clear idea of the type of user you will need to focus your marketing efforts on attracting. This means you should have a full understanding of your audience which would include a snapshot of information that would describe your desired target. The age demographics, lifestyle, recreational and spending habits, and any other factors that would narrow down your specific target. When you have a picture of who you are trying to attract to your app, it helps keep you focused.

Tip #2 – Understand Who You Are Competing Against

App development is a trending technology which means you are probably not the only person to have created an app that focuses on a particular issue. What helps you to separate your product from all others is to learn as much as you can about your existing competitors. Competition is good, but you will want your app to be the superior choice. Learning from what your competition has done or quit doing can save you a bundle in both time and money. If your main competitors have had apps fail on them, find out why and use that knowledge to be better and more effective within the marketplace. Then hire flutter developers brisbane to create the best app.

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