Why Every Website Needs a Video in 2018

In an age of information overload, there’s a constant competition for your audience’s attention. So it’s more important than ever for your company’s website to stand out from the crowd and having a video on your landing page can help you to achieve this. 

We all love to watch videos. The reason is simple – videos are memorable, engaging and emotive. That’s the reason why videos are more popular among audiences than any other type of online content.

Video in 2018

Videos are fast becoming the preferred way for people to satisfy their information and entertainment needs. In fact, 55% of people view online videos every day. Google takes this into account, and having a video on a landing page makes it 53% more likely to appear on the first page of the Search Engine Results Pages (SERP).

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Competitor Analysis – The Best Way to Get More Traffic to Your Blog

Get More Traffic to Your Blog

In a modern commercial race, every business owner wants to outrun his or her competitors. I’m sure, you are not an exception. You’ll be surprised, but your competitors are the first people who would help you to become better and get more traffic to your blog.

Here I’ll try to explain how to improve your business strategy and increase visitors through competitor analysis.

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How You Can Optimize a Web Page in 30 Minutes Even if You Know Nothing About SEO

We all want our website to appear on Page 1 of Google search results, and ideally in the top 3 positions. Right?

Optimize a Web Page

There are two ways to go about substantially improving your page ranking. You can either go the costly route, by using AdWords and paying to appear on Page 1 of search engine results, but if you are a new business and budgets are tight, you can easily and effectively optimize every page on your website yourself to increase your Google page ranking, whether or not you know anything about SEO.

It is all too easy when you think you dont know about something, like SEO, to turn to a costly professional, as it seems the logical option. But do you really want to pay for something you are perfectly capable of doing yourself? Of course not, especially when you could spend that money on another area of your business, or even yourself!

Of course, it does take time and expertise, so its a question of deciding whats right for your business.

So, whats involved?

Well, there are four areas where a little tweaking to any web page can go a long way towards maximizing its SEO strength. This article will help you understand as well as implement search engine optimization techniques to optimize a web page and to make your website more visible and rank higher.

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[Infographic] 9 Major Google Algorithm Updates Every SEO Webmaster Must Know

Every day, thousands and millions of websites are created globally. And almost every other day, Google changes its search algorithms. Some of these algo updates are minor tweaks while some are really major updates that shake up the SERPs.

This infographic below will help you understand the 9 major Google algorithm updates rolled out in the last few years with a brief on what each update focuses on. Read on and spread the word.

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8 Tools to Increase Your Website’s Conversion Rate

In today’s digital era, having an excellent product or service isn’t enough to get you maximum website conversion rates. You need to think out of the box to align customers’ actions with your goals. Successful marketing strategies are designed to help you learn about your users and gain their trust in your brand, so you can reach your optimization goals in a shorter period of time.

If done right, conversion rate optimization (CRO) is one of the most impactful marketing techniques. According to a survey by Salesforce, 47% marketers all over the world stated that their most important priority was to increase conversion rates.

But, it can get overwhelming to accomplish your conversion goals without proper assistance. Here are some of the best conversion optimization tools that enable you to skyrocket your website’s conversion rate and ultimately increase your sales.

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Google Analytics Vs Website Visitor Tracking

Google Analytics Vs Website Visitor Tracking – Two members of the website tracking data family but still poles apart. Let’s take a closer look at what separates Google Analytics from Website Visitor Tracking.

 Google Analytics Vs Website Visitor Tracking

The focus on website analytics is becoming increasingly evident with more attention being paid to the importance of activity, engagement, conversion and understanding of behaviours and patterns in order to measure the success of campaigns and generate sustainability for return on investment.

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How to Get More Targeted Traffic from Uncontested Keywords

Do you know that there’s actually a way to get more targeted traffic and target keywords with less competition, that can still produce the right results for your blog or website? Actually, some of these keywords will be easier to rank for and provide you with better quality traffic that’s easier to convert? We’re going to look at how to get more targeted and motivated traffic from keywords that are far more easy to rank for.

Why Aren’t Broad Search Terms Always the Answer?

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The Ultimate Step by Step Guide to Guest Posting On Authority Websites

Guest posting on authority websites is one of the most legit, authentic, and closest things you can name when it comes to building organic links which actually contribute towards your SEO efforts.

Guest Posting On Authority Websites

Here’s what you will learn in this guest article:

  • Why Guest Posting Is Worth It.
  • How to Find Quality Guest Posting Websites?
  • How to Filter Quality Websites from the Rest?
  • How to Pitch a Guest Post that just Can’t Be Rejected!

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SEOs Vs Web Developers: Why You Need Both?

seo vs web developer

Let’s talk about it. SEOs vs Web Developers. Clients often think SEOs or search engine optimization specialists and web developers are one and the same, and it’s not a completely ridiculous assumption. Good SEOs do provide a lot of recommendations that do apply directly to the web development team. However, most on-site SEO strategies cannot be executed without a web developer to implement the necessary changes.

The SEOs vs Web developers debate has been going on for quite some time but, in reality, you can’t expect your SEO to be a top notch developer who can implement every individual recommendation they make. And on top of that, it will take a significant amount of time for them to become comfortable enough to make any changes on your site without causing any damage.

At most development companies, it will be months before new employees are even allowed to really dig into the software. So how can you expect your brand new SEO team to just jump right in there and make all of the changes they’d like?

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9954 Visitors in just 7 Days. How one piece of EPIC Content transformed our site traffic

Back in March, we were having a problem with our Site’s Traffic numbers. They just weren’t growing as fast we wanted. This is a typical problem faced by most business owners or site admins and one that’s widely covered online. For reference, a quick search on Google on how to boost your site’s traffic will give you over 4.100,000 results. 4 Million search results (!) with no way to know which ones actually work and which ones are going to end up a colossal waste of time and money.

Since we knew that we had to do something really drastic to kick it up a notch (and without breaking the bank in the process),  we didn’t rely on the traditional approach of advertising or waiting for traditional SEO to take effect.

We decided to turn to Content, but with a twist. And to keep things interesting, threw ourselves a challenge to get 5,000 unique visitors to the piece of content we develop and to get that number within 7 days of it’s publishing. The content asset we created was truly something  special and after the 7 day deadline was up, we found that we had not only met our own target but exceeded it twice over with lots of good links to boot! Most amazing of all, the content asset became an evergreen one and continues to send amazing traffic and links our way.

Content Marketing Strategy - Most Asked Questions 5

Source: Mondovolytics

Here’s the inside scoop of what we did and how we can help you do the same for your own website.

Challenge #1: The Idea

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