How to get most results out of your SEO, Social Media & Digital Marketing activities.

5 Effective Local SEO Optimization Tips and Strategies

A growing number of small business owners and entrepreneurs are beginning to fully appreciate the importance of dedicating time and resources to Local SEO optimization. After all, who doesn’t want to get found by new customers for keywords they specialize in?

AdWords and other forms of paid advertising can help, but they can also be extremely costly, and if you don’t continuously pay, the results disappear instantly. This is not the case with SEO, and this is just one of the many reasons local businesses are relying on SEO optimization tips and strategies to succeed.

If you’re new and still not sure what local SEO is and why it’s important, read this article by Moz.com. Before you launch your business website, here are some useful local SEO optimization tips and strategies.

You’ve heard the age old saying ‘if it was easy, everyone would be doing it,’ right? Well, this is entirely the case when it comes to viral marketing. After all, in an age of digital technology and rapid multimedia consumption, what brand doesn’t want to go viral? Some brands come up with seasonal content to make the post go viral; while others tend to work hand in hand with a digital marketing agency to come up an overall campaign complete with social media plans.

Thanks to the number of social media platforms, standing out above all the noise is becoming increasingly difficult. So how do brands create posts that go viral?

Unfortunately, there’s no secret code with this one. If there was, practically every post would be hitting the big time. So, this is where you have to get clever and create compelling content that people can’t help but share and share.

To help you on your way, we’ve compiled a list of 12 hints and tips to guide you on how to make a post go viral.

White Paper or Case Study

White papers and case studies can both be used as tools for SEO. Knowing which one to use at any given time can mean the difference between maximising SEO and realizing no results for your efforts. And the absolute worse thing for any SEO endeavor is not achieving the expected results as this costs both time and money. To that end, in this article we discuss the how, the where, and the why of using a white paper or a case study in a specific situation.

For purposes of definition, a white paper is a formal and informative piece of content that seeks to establish an organization’s position on a given matter. As such, it can have tremendous SEO value from a B2B perspective. A well-researched and professionally written white paper can establish a company’s authority among those kinds of customers most likely to purchase goods and services.

A case study is equally informative and formal, but its purpose is entirely different. Rather than establishing company authority, a case study establishes the company as a preferred solution provider to a core group of potential customers. Case studies demonstrate that the organization has already met similar challenges in the past to the degree that they are more than capable of handling those same challenges in the future.

Outreach Strategy

Backlinks are awesome!

But forget them. Banish them from your mind because an insatiable desire for backlinks corrupts, turning you into a monster who forgets all about value, relationships, and treating people well. Your family doesn’t even recognize you anymore!

Dramatic much? Maybe.

Look, everyone tells us how important backlinks are. Backlinks boost our SEO efforts, making us more visible on Google. We all know this, and it’s no wonder so many of us are chasing them via outreach marketing, which is a great way of getting our content and brand in front of more eyes. It boosts our prestige, increases people’s trust in us, and ultimately it increases our conversions and sales.

Consumers are increasingly relying on the digital world to find the most suitable products and services for their daily requirements. According to Google, over 80 percent of consumers use search engines to gain information about local businesses and products.

Digital Marketing Manager

Consequently, the role of digital marketing and the digital marketing manager is becoming extremely vital to the long-term success of an online business. If you are a digital marketing manager, here are seven things you must consider, to stay competitive and grow your online business.

Content marketing is meant to elicit an interest in a brand with the help of online materials such as blogs, videos, infographics, and other audio or visual pieces. Many companies forget that optimizing their content marketing materials through an SEO (Search Engine Optimization) lens can greatly improve the organic search profile of a brand.

Benefits of Content Marketing

To put this in perspective:

Content marketing consists of broad and holistic marketing practices
SEO is more technical and has a narrower focus (organic search results)

With this in mind, let’s see how a content marketing strategy connects with SEO, and consider the following tips.

SEO Services India

In the early years of the internet, blogs started out as online journals – focusing more on sharing the writers’ experience and opinions with the world on a wide range of topics as opposed to the major platforms for promotions and business they are today. Nowadays, you’d be hard-pressed to find any major website without a blog that’s updated regularly with topics that vary from new product and service info to general authority building content.

The other major development in the blog ecosystem was the explosion of websites that allowed anyone to create a blog. This major development inconvenience resulted in an explosion in blogs created. As of 2015, there were over 180 million blogs online with over 2 million articles being uploaded EVERY DAY!

With this much content going live every day, it’s become harder and harder for blogs and their writers to stand out in order to generate followers and traffic. Creating content that was unusual, interesting to read, educative and informative is no longer the standard to strive towards. That being said, when we were doing research for clients who were interested in setting up a blog, we uncovered some tips that you can follow in order to make your blog stand out and take it to the next level.

The Mystery of Google. Solved.

We’ve been working on understanding how Google works for years across hundreds of clients from different industries and niches. We now think we’ve developed a strategy to best maximize your SEO and crack the Google code.

We call it the DBL AUTHORITY TRIANGLE.

We’re conducting an in-depth training session on this in which we’ll expand on this topic plus:

What Google wants to see in 2018 and beyond
The strategy behind ours and our clients’ Traffic and Ranking
The ‘Gold Mine’ Strategy
The ‘Fill in the Gaps’ Strategy
A 4 months strategy for how to easily apply this to your website

Here’s the deal:

We want to see you on this LIVE – click on the below time slot that works for you:

Webinar Timings:

Wednesday, December 27, 2017

11:00 AM GMT | 3:00 PM UAE | 4:30 PM IST

But you have to hurry, we only have a limited number of spaces available. This webinar is going to be JAM PACKED with awesome, groundbreaking strategies, so this is not something you want to miss!

8 Deadly Sins of Link Building

The ultimate aim of any website owner is to drive more and more traffic to his website and bring it to the top of search engines. There are many methods available by which one can achieve this but one of the most famous methods is link building.

Link Building

In fact, a study shows that 72% of CEOs believe link building is a key ranking factor. It is the process of linking your web page with third party web pages that have relevant content. This is an effective way in which a user can surf the internet. These links are used by the search engines to access one website to another.

Thus, link building will not only increase your website traffic but also enhance your search engine optimization (SEO) efforts and domain authority.

However, link building is probably one of the hardest parts of an SEO specialist’s job.

Link building can be metaphorically related to walking through a balancing rope. A perfect balance will take you to the other side. An inch here or there, you are bound to fall. If done in the right way, link building can tremendously boost your website traffic and improve search rankings.

However, there are certain NO’s of link building that if not adhered to, can ruin your entire SEO efforts and even negatively affect your page rankings. Below are the 8 deadly sins of link building.

Plugins are there to make our lives easier, and I, for one, make the most of them. There are thousands available to add extra functionality to your WordPress site, covering everything from extra security measures and site backups to image galleries and social media. The best thing about these app-style add-ons is how easy they are to install and you don’t need much experience to use them.

With all this in mind, it’s easy to get carried away browsing the plugin libraries. Instead of creating a bloated user experience on a slow-moving site, consider a “less is more” approach. I tend to keep a tight ship on how many plugins I use. My WordPress-based site isn’t jam-packed with them; if they don’t serve a real purpose or aren’t necessary as a stand-alone download, they’re out.

Chances are, many of your site features and elements are or will be powered by plugins. They are an asset to any successful WordPress website. Keep in mind that adding plugins isn’t like collecting Pokemon. Just because there is a plugin for pretty much every function or feature you can think of doesn’t mean you should indulge in adding them all. Using too many can eat up disk space on your site’s server, make plugin management cumbersome or slow down the performance of your site. Worst case scenario – they can open your site up to being hacked.

Limiting the type and number of plugins you use is a great first step to improving your website. In this article, I’m going to give you a list of only mandatory WordPress plugins you need to use on your WordPress site. This includes plugins that improve security, SEO, user experience and backing up your content, as well as saving time and improving conversions.

If you don’t have these 12 WordPress plugins already, you should install them now to keep your site ticking along nicely.

White Paper or Case Study – Choosing Based on SEO Value

Why Backlinks Shouldn’t Be the Main Focus of Your Outreach Strategy

7 Things a Digital Marketing Manager Should Consider Doing Right Now

The SEO Benefits of Content Marketing

24 Killer Tips to Take Your Blog to the Next Level

The Perfect Strategy to Winning over Google

The Mystery of Google. Solved.

8 Deadly Sins of Link Building

The 14 Best WordPress Plugins You Need Right Now