5 Growth Lessons learned from Top 5 eCommerce Stores

As of the year 2021, 2.4 billion people shop online. The number is enough to state that eCommerce is a booming industry.

However, reaching at a level where the eCommerce giants like Amazon, eBay and Alibaba are, might seem insurmountable. Especially, if you are new to the industry, you need to know what they do differently. You can also learn why you might need to buy a barcode for the products you wish to sell.

A winning business model with a striking marketing strategy helps you stand out. Your business model should include strategies to reach customers and drive sales. While your marketing strategy should help in brand awareness and customer retention. For that, you need to know which medium of communication do your customers prefer.

61% of brands use email marketing to reach out directly to their customers. This means emails have not become outdated. In fact, it is still the most used platform for marketers. To have a successful email campaign, you not only need to include email marketing but also have to optimize it with tools available in the market. Source

Email marketing tools provide email templates, test, send and generate reports on email campaigns. However, these tools could get a little expensive. You can find out about more alternatives that are affordable and suitable for your business.

You now know how email marketing is most used by businesses today. However, marketing is step 2.

Let us first understand what do you need in your eCommerce store to garner the results you want:

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Brain Training Apps for Remote Workers and How They Can Reduce Stress

Like traditional office workers, remote workers endure work stress, which emanates from different sources. From untrusting bosses who subject you to excessive supervision and monitoring to the boredom and loneliness that come with working remotely, there’s no doubt about the fact that remote workers remain susceptible to significant stressors. As a matter of fact, a recent survey conducted in June 2020 found on Statista proved that remote workers are more stressed than we think. This was when 51.4% of the participants admitted that working remotely had left them more stressed than when they were working in their regular places of work before the lockdown.

However, the good news is that remote work stress can be easily overcome with brain training apps. Today we take a closer look at these apps, including what they are in particular and how they can help reduce stress:

What Are Brain Training Apps?

Simply put, brain training apps are those that can help train the brain, enhancing your memory and other cognitive functions. Some apps are specifically meant for this purpose, and they are designed to serve different purposes even though they offer enhanced memory and cognitive benefits. For example, strategy games and puzzles provide brain training benefits besides the enjoyment you get from playing video games. So, how do brain training apps help reduce stress? To answer the question, let’s first understand how a person develops anxiety whereby they find themselves in a state of emotional or mental tension or strain due to demanding or adverse circumstances.

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6 Essential Brand Assets You Need to Create for Your Business

When setting up your new business, you need to focus on branding as much as your operations. Brand assets are the essential elements of your branding strategy, and they’ll serve as the foundation for your marketing. But, which brand assets do you need, and how do you create them?

Fortunately, we’ve compiled a list of the top six assets to focus on. These elements work in tandem with each other, so you can build a strong foundation for your company. Let’s break down how to create each one and why they’re so valuable.

Brand Research – Audience and Competition

Technically, this isn’t an “asset,” but it’s a crucial part of building any brand. The research phase of creating a business will help shape your brand and ensure long-term success. Without this step, you’d be flying blind, meaning you’d be scrambling to keep up with market trends and consumer demands.

But, what does brand research involve exactly? Let’s break it down:

  • Target Demographics – In this case, it’s better to be hyper-focused than generic. For example, instead of appealing to women ages 20 to 25, you should focus on married women with at least one child and a household income of $80,000 or more. By narrowing your demographics, you can address specific needs and solve unique problems. During this stage, you need to figure out what’s important to your audience so you can figure out how to market to them.
  • Competitor Offerings – Regardless of your business strategy, you’ll have both large and small competitors within the marketplace. What are those other companies doing right or wrong? What advantages do they have over your business and vice versa? What can you offer that they can’t? Not only should you pay attention to what other brands are doing, but you should also see how their products appeal to your target demographics.
  • Competitor Branding – When looking at the competition, pay attention to the brand assets for each company. What do their logos look like? What about color schemes, fonts, and brand identities? If you can define these elements for other businesses, it’s much easier to figure them out for your own.

Brand Name

What’s in a name? Well, as a business, your brand name means everything. It’s the first thing people know about your company, so you need to make an immediate impact all the time. Here are some tips on how to create a captivating brand name:

  • Keep it Short and Simple – Did you know that Mug Root Beer used to be called Belfast Old-Fashioned Mug Root Beer? As you can imagine, the original name was too much of a mouthful, and since everyone called it Mug, the company shortened the name. You should take the same approach to your brand. If it’s too long, it’s harder for people to remember, and it might be challenging to enter into a URL bar, to get creative, we suggest using a Word Combiner to come up with a new and great name for your brand.
  • Make it Memorable – Complicated names or phrases can be tricky to get right. So, you want a brand name that’s easy for customers to recall later. Imagine if someone only sees your brand for a second, such as on the highway. Will they be able to remember your company at the end of the day? They should.
  • Incorporate Your Brand Identity – A brand identity is what you want customers to think of when they see your business. Do you want to be light and fun, or serious and authoritative? Make sure your brand name reflects that. For example, if you’re opening an indoor playground, a name like The Fun Zone fits better than John Smith’s Play Area.

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Using Video Testimonials to Improve Your Brand’s Credibility

As a marketer, you probably know of the importance of building trust in your brand and establishing credibility.

But that’s often easier said than done.

You can do all the marketing and use various strategies and tweaks, but that alone might not be enough to be seen as trustworthy.

To become credible, you need to provide excellent service first, but you’ll also want other people to know how good you are.

It’s a sort of a catch-22 situation that many marketers fall into, but it’s entirely possible to break out of it.

How?

The best way is to show social proof using customer video testimonials, which will help you boost your credibility and trustworthiness.

But how do you do it? Let’s find out in this article.

5 ways how video testimonials help you improve your credibility

Marketers often get stuck with analytics and if the data doesn’t look good, they immediately look for alternative marketing strategies without investigating the reason for this. Perhaps you have high bounce rates or abandonment rates, which is telling you that you need to change something, but you just can’t put your finger on it.

Perhaps, at times, there is something off with your marketing and little tweaks might help you improve those numbers.

But more often than not, it’s likely something less tangible – for example, the vibe that people get when they visit your site.

After all, nobody wants to give their credit card info to someone they can’t trust.

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How to Hire The Perfect Social Media Manager For Your Business

Social media marketing is an excellent tool for building brand awareness. It gives businesses an opportunity to connect with their target audience directly and helps in increasing their sales and adding to the bottom line. However, social media management can be a very time-consuming task. For getting the desired results on social media platforms, showing up consistently is very important.

Businesses need to research new methods and develop better strategies for creating engaging content for the audience. It is also important to keep up the interaction with potential customers and make meaningful conversations with them from time to time. The landscape of social media is ever-changing, so there will be the added task of staying on top of the latest trends and features. Keeping up with all these tasks in addition to managing the business can be overwhelming. This is where a social media manager comes in.

For businesses that want to develop and execute an effective social media marketing strategy, a social media manager can prove to be a valuable addition to your team. They can help companies in creating and publishing content, and communicating with potential clients. Outsourcing all the marketing-related tasks to an experienced and knowledgeable social media manager can help a business focus on the more important matters at hand. In this article, we will cover everything new and emerging businesses need to know about social media managers (SMM) and the best way to hire the perfect candidate for social media management.

Who are social media managers and what is their role?

A social media manager plays a very important part in any company’s social media team. To hire one that is reliable, you can try utilizing strategies such as reverse recruiting. An SMM is someone who is involved in sourcing, creating, writing, and scheduling social media posts for a business. Social media managers essentially serve as the voice of the brand. Some of the main duties of a social media manager are as follows –

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You’ve Launched An App. Now What?

You and your development team have spent the past few months working on this project. It’s an app you are convinced will meet a need in today’s marketplace. Not only is it functional and provides a digital solution to an everyday problem, but it is also your baby. You are proud of what you have created and you want it to be successful. To do that, you need to have an effective app marketing strategy. You can’t expect your app to just pop off the screen when users scroll through the endless sea of apps, and new apps that are being released daily. In this article, we will review a number of the best marketing strategies that will get your app noticed and give you a competitive edge over all those apps of your competitors.

Tip #1 – Understand Who Your Audience Is

When you first started developing your app, you would have had a target audience in mind. For example, if your app has medical uses, then your audience would be individuals who either suffer from the conditions your app addresses or have a particular interest in whatever the conditions are that your app focuses on. This should give you a clear idea of the type of user you will need to focus your marketing efforts on attracting. This means you should have a full understanding of your audience which would include a snapshot of information that would describe your desired target. The age demographics, lifestyle, recreational and spending habits, and any other factors that would narrow down your specific target. When you have a picture of who you are trying to attract to your app, it helps keep you focused.

Tip #2 – Understand Who You Are Competing Against

App development is a trending technology which means you are probably not the only person to have created an app that focuses on a particular issue. What helps you to separate your product from all others is to learn as much as you can about your existing competitors. Competition is good, but you will want your app to be the superior choice. Learning from what your competition has done or quit doing can save you a bundle in both time and money. If your main competitors have had apps fail on them, find out why and use that knowledge to be better and more effective within the marketplace. Then hire flutter developers brisbane to create the best app.

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Top 5 Video Game Marketing Campaigns that were Extremely Successful

Marketing Campaigns have always been the key to a game’s success, and here are some of the best game marketing campaigns that actually paid off.

Developers and Publishers spend millions of dollars in making the games and wouldn’t it be a shame for them to miss out on reaching the maximum number of people out in the world. For that, the makers spend tons of money on marketing as well because marketing actually decides if the game makes the money or falls in the books of the flops.

No doubt, marketing is a key component in deciding whether the game will reach the desired popularity or hit the dirt. But in some cases, the publishers tend to go over the top to try and make their games look extravagantly good. As we all witnessed the surreal hype surrounding the Robo-armed role-playing sensation “Cyberpunk 2077”, which was created among the community of gamers.

Although, when the game was released, it was far from being the life-changing experience the developers promised. Ultimately, People were heavily disappointed because the game itself was a major letdown. Nevertheless, here we’d be shedding some light on 5 of the greatest marketing campaigns that worked wonders for the games.

Elder Scrolls V: Skyrim

Bethesda went to the next level with their marketing with an ultra-unique stunt that would be unimaginable if they hadn’t done it. The publisher promised free Bethesda games for life to fans who had a baby on the game’s release date and named it after the protagonist of the game Dovahkiin.

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Top 6 Tools to Use While Writing a Blog Post

Bloggers are more likely to see satisfying results when they write more than 2000 words. But, doing so isn’t always easy, as it requires commitment, ideas, and an unimpeded supply of resources. Since 46% of bloggers edit their own work, they also like to depend on themselves for writing a quality blog post.

That’s when a necessary array of tools steps in to help bloggers easily get past the line. Because not only writing a blog is a challenge in itself, but it needs to be of quality in order to make search engine ranks. But, how do you go about finding such tools?

Don’t you need paid programs? Not always, since a few excellent tools are easy and free to use for bloggers. So, if you wish to find out what they are and how they can help you write blogs, then let’s dig in.

Tool Picking Criteria

Before we dive into the tools, its essential to understand why we picked them. The first thing any writer looks for is convenience. So, the priority of finding the right tools was always about finding the ones that increase convenience and ease for writers.

Then, not all bloggers and writers can afford to pay monthly or yearly subscriptions—particularly freelancers. So, our second priority was to find something with affordability. That’s why we picked mostly free or very cost-effective tools to use.

Quality is yet another thing that a tool should assist a writer with. So, if a tool isn’t making content better in any way, then it’s not worth using. Because of this approach, all the tools you’re going to learn about today will help you make your content better.

This criterion is something you should keep in mind too when you pick a writing-assist tool next time.

6 Best Tools Blog Writers Can Use In 2022

Writing tools come in many shapes and sizes. Some help writers make the content better by rephrasing or rewording existing content. At the same time, other tools are the basic need of any writer. Mainly because writers run into many problems that can hinder their productivity.

For instance, some writers face a planning dilemma, as they cannot manage their tasks properly. While others face the problem of being short of words to write—writer’s block. All these problems don’t only delay productivity but also harm progress.

So, to help you overcome such challenges, these 6 tools will help you in one way or another. Some are made to help you create better content, while others will help you break the shackles of writer’s block.

So, without further delay, let’s dig in and see how you can benefit from these six essential tools for a blog writer.

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8 Ways to Optimize Your Blog Posts for Search Engines

Search engines are a popular medium through which people discover content on the internet. If you optimize your blog posts for search engines, you make it easier for people to find your content.

Enhancing your blog posts for search engines will not only help you rank higher on Google, but also increase traffic to your site, as well as increase your brand awareness.

Optimizing your blog posts for search engines is not complicated, but it does take some time and effort.

Here are some simple steps to help you get started…

Find high volume low competition keywords

Every blog post you write should be optimized to rank for a specific keyword. The best way to find keywords that you can rank for is by looking for low competition keywords that have high search volume. There are many ways to identify these keywords: through your own research, by using Google Keyword Planner, or by using keyword research tools like SemRush or Ahrefs.

Add keywords in the right places

Just adding keywords anywhere in the post won’t help you rank higher on Google.

When you are writing your blog post, it is important to add your valuable keywords in the right places so that your blog post can be found by readers who are searching for content on specific topics. You can use keywords in the title, the introduction, and the conclusion.

You should also include keywords in the body of your content and your subheadings. Remember to incorporate the keywords at least 3-4 times throughout the text so that search engines get a better understanding of your blog and eventually your blog will be ranked higher. For example, if you’re trying to build an online community with the help of podcasts, you need to focus on keywords related to the guest and the topic.

Another type of keyword you should add to your posts is LSI keywords. There are some tools like Clearscope that will help you find these easily.

Build high-Quality links

Every blogger needs to build high-quality links to their blog posts.

Links are still one of the most important factors in ranking a site on Google. There are many ways to get quality backlinks for your site, but not all of them are ethical and white hat. So it’s important to be careful while building links for your blog posts so that you don’t get penalized by Google or other search engines.

In order to build high-quality links, you should share your content on social media platforms like Twitter and Facebook. This doesn’t have a direct impact on your SEO, but it improves social proof. This will make your content look credible and more people will want to link to you.

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How To Make Your WordPress Site Compliant With Accessibility Regulations

Everyone deserves the right to navigate the internet, unrestrained by poor design choices, bad layouts, or inaccessible sites. In a world where over one billion people live with some form of disability, with this figure increasing every day, it’s time we all stopped to think about internet accessibility.

Web accessibility is about creating equal access online, allowing all users to navigate all the sites they want. While leaps have been taken in the past several years, with WordPress having a wide range of accessibility support pages, the uptake still isn’t moving fast enough.

In this article, we’ll discuss exactly why you should incorporate accessibility into your WordPress site, as well as demonstrate three easy ways of doing so. By the end of this, you’ll be an expert in digital accessibility regulations.

What Are Online Accessibility Standards?

Otherwise, known as WCAG, the Web Content Accessibility Guidelines are currently the global standard when it comes to creating an accessible website. These standards are created and imposed by the World Wide Web Consortium (W3C), which is made up of an international selection of disability experts.

As suggested on their regulations page, the WCAG has the end goal of “Providing a shared standard for web content accessibility” that aims to “meet the needs of individuals, organizations, and governments internationally”. In short, they’re trying to create a fairer world of internet access for everyone.

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