Q&A: How do you find Search Volume for Keywords without the Google Keyword Tool?
With Google Adwords showing search volumes only in ranges, and only a few paid tools out there to help you find search volume data, Mondovo is your best bet. Here’s why
Top 30 Pages for Marketers to Follow & Learn in Facebook
In this post, we have listed 30 top performing brands, celebrities pages, media pages, sports teams, entertainment pages and checked-in places on Facebook for every marketer to follow and learn. Each of these pages have something unique that has attracted millions of loyal fans from around the globe. Not only that, these pages have also attracted world wide media attention. That’s quite a big feat considering there’re hundreds and thousands of Facebook pages popping up on a daily basis.
The Top Brands on Facebook
Today, every brand out there has a different way to approach Facebook. Some of the guys have become masters while some are still learning the tricks of the trade. But, there’re so many ways to make your Facebook business page memorable and engaging with your target audience. Let’s take a look at some of the best performing brand pages on Facebook.
Top 5 Brands on Facebook in the Last 30 Days (1st Dec, 2016 – 31st Dec, 2016)
How to Manage a Successful Digital Marketing Agency – Interview with Bill Sebald
Summary:
Bill Sebald, currently the managing partner, founded Greenlane after 15 years of E-commerce and SEO experience which included leading the first group of SEOs at GSI Commerce as well as working with clients like Toys R Us, PetSmart, Calvin Klein and Dick’s Sporting Goods.
Since 2005 he has been offering consultive services through the name Greenlane and in 2012 he launched Greenlane Search Marketing, LLC.
On days, when he is not leading any team, writing or speaking about digital marketing, he is happy to be in his 80’s shrine watching some bad monster movie or listening to hair metal.
Measuring Search Rankings: Why “Traffic Flow” matters more than a #1 Ranking on Google
First, let’s fire off an accusation.
Not at anyone per se, but more of a statement of fact as we see it. Rank Trackers today are slightly misleading when it comes to telling you how to measure your search engine rankings. I’m not implying that the data they’re presenting is wrong – not at all. But more along the lines that the data they’re presenting is too literal. Measuring your ranking performance based on just search positions isn’t as insightful anymore as opposed to a ranking metric with intelligence behind it.
Let me explain.
Data is only relevant when it can communicate an insight beyond the obvious. Imagine a scenario where two companies are competing online. Company A is doing all it can to rank higher and in the SERPs, their site is ranking higher. But. Company B is working smarter. Through better optimization techniques, they’re managing to pull in more traffic with a lower SERP ranking. If you were to ask any digital marketer or SEO professional, they would tell you that Company B is doing a better job since it’s able to extract more ROI from it SEO efforts. (Although I’m loathe to admit that for some clients, Company A is the way to go. Sigh.)
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Client Retention Issues: 12 Warning Signs Your Client Is About To Ditch You
An agency meets their perfect client – They woo the client with fancy proposals, phone calls, promising results – The client is swept off their feet & hence starts a beautiful story of an agency & their client.
However, as is with every story, there are many obstacles & complications in this one too. The biggest complication is if your client wants to break up with you.
Warning Signs to Look Out For
As is with every relationship, an agency’s owner or client manager can innately sense that something is not quite right with the way their client is behaving.
Customer loyalty & customer retention are common issues plaguing agencies in every industry. So here are 12 warning signs that could indicate you might be about to lose a client:
4 typical excuses I hear about NOT tracking keyword rankings. And why they’re terrible excuses
First. A Confession…
I’m not an SEO guy, never was, never will be. Even though I work for a company that makes an SEO & Social Media Toolset, I’m more of a marketing sort with an eye for the consumer. This means that when things get complicated, I’m the first person to raise his hand and say: “Hey! I don’t think this is simple to do. How can you expect our users to get this?” My personal attitude towards SEO is looking at it like Algebra – lots of doubt and suspicion but tempered with the grudging acceptance that it is useful once you understand it.
So that’s why when we were planning to revamp our existing Rank Tracker, I thought it’s a perfect time to poll our target audience and get their thoughts on rank tracking. And boy, was I in for a shock. Close to 35% of the businesses we polled didn’t track their rankings regularly or have a clue why they should. Another 25% said that they’ve attempted it – since everyone they’d spoken to said it’s terribly important – but didn’t really understand what to do with the data. The remaining 40% understood the importance of rank tracking but didn’t have time to do it themselves so hired agencies or SEO professionals to do it for them.
What it Takes to be a SaaS Copywriter – Interview with Josh Garofalo
Summary:
Josh Garofalo is a SaaS copywriter and conversion optimizer — a specialist in a sea of generalists. Before starting Sway Copy, he led marketing at a VC-funded B2B SaaS startup that went through AngelPad, the #1 accelerator (Forbes, 2015).
Today, he writes copy for SaaS companies and digital agencies with SaaS clients.
How to Avoid “Accidental Evil” In Your Agency Business?
Summary:
Casey Cobb helps organizations thrive by keeping founders focused on delivering value. Casey believes in testing assumptions early and often — and puts that theory in practice as a software engineer, inventor, angel investor, writer, and speaker. He has co-founded three companies, including web development agency Project Ricochet, and speaks regularly at conferences, accelerators, and companies on topics ranging from co-founder selection to his popular “Avoiding Accidental Evil” keynote.
He’s written 30+ articles on the intersection of technology and management, and gives back as an entrepreneur by advising several software startups. Casey lives in the San Francisco Bay Area with his wife and 3-year old son.
What it takes to be a Successful Social Media Consultant – Interview with Rodger Johnson
Summary:
Bala interviews Rodger Johnson, the founder of SociallyRelevant.us. Rodger is a social media consultant & a communications strategist. He is currently pursuing his Doctorate on this subject.
Rodger has moved from various lines of work to choose the field he loves now. He shares his story on how he started out and what he has learnt from this field of work. From various tips on how to run a Social Media Command center, to the important metrics that need to be measured in social media marketing, are shared in this interesting conversation.
Lessons from a Marketing Agency Entrepreneur serving 120+ clients globally
It’s no easy task running a successful marketing agency and doing so for 18+ years can take some genius.We spoke to Johan Hedin, the Founder of Marketing Ignite who has been a successful agency entrepreneur from 1998. He shares his perspective on marketing to clients & how to understand and deal with customers.
Have a listen to the podcast interview by clicking “Play” below. Read More