4 Essential Ways Small Businesses can Master Social Media Marketing on a Budget
Whether you’re building your startup from the ground up or attempting to grow your small business, social media marketing is an essential tool for winning that all-important exposure and gaining new leads. However, with smaller teams and tighter budgets, it can pay to be more strategic in your approach.
The more people you’re capable of reaching in an organic manner, the better it will be for new product launches and services.
But if you operate with a smaller marketing team and lower budgets, how can your business compete with the many social media marketing machines out there? Let’s explore four simple but highly effective ways that small businesses can thrive when launching their social media marketing campaigns:
Develop an Ideal Customer Profile (ICP) to Better Focus Your Resources
Social networks are widely used throughout the world, and that’s great news for the marketing ambitions of small businesses. However, these users will have different interests and content preferences, and while some of them could be interested in your products or services, many others won’t be.
This means that you should focus your resources on reaching the right leads at the right time. To make this work, you’ll need to have an understanding of who your target audience is.
Take some time to look at the likes and dislikes of your existing customers, and assess their interests to determine how you can appeal to them in a more impactful way. This approach can help you to gain a better understanding of factors like:
- The type of content that they’ll respond best to
- The audience segments to target
- Where your audience is based geographically
- Various other key traits of your target audience that can be marketed to
Moreover, you need to list the customers and firms based on your ICP, research the common links between the customers, and filter out key people you need to target.