With 1.16 billion monthly active users, Instagram has emerged as one of the most popular social media platforms. The daily active users spend at least eight minutes on the app. Besides, the app has a large number of influencers with massive followers on the site. Almost 90% of Instagram users have at least one business, and approximately 36% of business-to-business decision-makers use the platform for researching new services and products.
While you post something on Instagram, ensure that you are posting relevant content. Posting relevant content engages your followers, who bring in more new followers and potential customers. However, it is hard to know which posts work the best for growing your audience. Therefore, in this article, we focused on helping you with the Instagram marketing guide.
If you want to start with your Instagram marketing, you need to have an Instagram business account first. If you do not have any, you need to create one; however, if you already made one of them, you can start following the tips for marketing your products and services on Instagram. Alternatively, you can also begin your marketing with an Instagram creator account. Most people have their accounts, and in such a scenario, you need to follow some steps and switch to your Instagram Business Account.
To switch to your business account, you need to visit your profile and the hamburger account present in the top right corner. Now, click on the settings and then on the Account. Now click on the Switch to professional account option and follow the instructions. Of course, your business account comes with a pool of benefits, especially for your viewers.
The business profile offers you some free benefits. For instance, when you have your business profile, your followers can easily communicate with you by clicking on the contact button right from your Instagram business page, similarly as they contact you through your website. Besides, you can access Instagram analytics tools that offer you statistics about the impressions and reach of your posts. When you use them, you can start tracking metrics and understand your audiences well.
The business profiles on Instagram are similar to those on Facebook. Instagram business profiles offer insights, where you can view the statistics, including impressions, engagement data, and much more. What’s more? You can break down the demographics of your followers, such as their personal information related to their age, location, gender, and their active hours. The business profiles never offer generalized insights. Instead, you can view specific insights on the posts you made for the week, which show you the number of impressions you earned and your top posts. Undoubtedly, the free tools are incredible, as you can use them to understand how your viewers interact with the content and adjust the content accordingly to boost engagement.
Your business account or your Instagram bio offers your brand’s first look to your viewers. Therefore, your bio must be captivating, engaging, and informative. Your bio might provide a basic description of your product, the type of content you want to post, hashtags, and links to other social media platforms. If you wonder whether you can add an URL that you can easily track, you can add it in the bio. It will help in driving more traffic to your brand’s website or your product page. Do not forget to track the link to see how much traffic it brings to your page. For instance, the famous electronics brand Samsung adds a branded hashtag, links to their services, and other pages in their bio. It is one of the best and essential marketing strategies on Instagram, which yields better results.
While you own and maintain a content calendar for your brand is essential and beneficial. It helps you in keeping track of the posts you already made and those of the future. With the calendar by your side, you can effectively plan and automate when the posts will go live, based upon when your audiences are active. The calendar will help you decide when the content, image, caption, or hashtags go live. It is most effective while you plan to repost older content.
Today, Instagram ads are the most common. You might be wondering, what is the best part about it? The best part is you can set your budget, control how much you want to invest in the advertisements, and display as many advertisements as you wish to display with the unique carousel feature. With these features, your brand can easily target its audience entirely in a new way. Without the sponsored posts, only your users and followers can see your updates and photos. With the posts, you can promote your pictures to anyone you deem as your target audience and increase your post reach more than before.
Do not forget to create or choose engaging content for the sponsored posts. Always try to keep an eye on your top post, as you can send these high-performing posts as your sponsored ads to your potential customers. In addition, you can run multiple posts and send these high-performing posts to different audiences simultaneously for more and better engagement.
Stories on Instagram differ from regular posts you make over the platform, as they come in slideshows and appear only for 24 hours. However, you can save these stories on different devices and rerun them later. Of course, the stories benefit your brand. If you are a starter, you find your stories displayed at the top of the follower timelines. It is the point where the users have a daily look. It is another excellent way to enhance your brand’s communication with your audiences.
Alternatively, you can create amazing video content and images for your stories utilizing tools like InVideo and Canva. You can opt for Boomerangs, which are like GIF images, tag other accounts in the stories. It is the best way to collaborate with another influencer or brand.
If you want your brand to reach a wider audience and increase potential customers, collaborating with the influencers who already built an audience with huge followers is the best choice. Today, most people buy services and products based on the images and stories they get in the form of feed from the influencers they follow, as they trust them. So collaborating with the right influencer is to reach out in front of their users.
For instance, Gravity Blankets collaborated with influencer Jessi Smiles for promoting their products on her Instagram page, which received several thousand likes. With more than 4 million followers on her Instagram, the brand exposed itself to thousands of potential customers with a single post.
We hope that seven excellent tips will help you in finding success on Instagram. We know that Instagram is a tricky platform to grasp, but the strategies will help you market your products on platforms like Instagram.
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