[Infographic] Marketing Funnels & Customer Journey Maps: Two Buzzwords You Need to Know

If you’ve spent time in the sales or customer service departments, you’ve probably thought a lot about how customers come to interact with your company. If you haven’t, it’s important that you think about it not only from your perspective but from the customer’s perspective. There are a couple of different business terms that can help you delineate and describe as well as understand what that means.

Let’s start with the marketing funnel. This is a way of describing how customers come to know about and finally to turn from leads into sales. Of course, a lot of people are familiar with this and older iterations of the marketing funnel were just that — a funnel-like process where there were a lot of leads of various sorts at the top of the funnel, then a narrowing of the funnel as some people stayed and some people left. But what does the funnel look like today and how does it differ from the customer journey? This graphic below explains it.

Marketing Funnels: Why Your Business Needs an Automated Marketing Funnel

Automated Marketing Funnel

One of the latest trends which have revolutionised the digital marketing world we see today is the introduction of and use of Marketing Funnels; otherwise known as sales funnels.

With an ever-increasing volume of new businesses and a surge in the volume of new web pages and social media sites, the pressure to stay above competing businesses is challenging, not to mention expensive. That’s why it’s incredibly beneficial to capitalize on tactics such as a Knowledge Management Process in order for your business to thrive.

Struggling to increase online visibility? Reduce the bounce rate of your site, and turn visitors into loyal paying customers? Don’t worry. An automated marketing funnel is a way forward to increase your overall profitability!

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How to Plan a Full Funnel B2B Content Marketing Strategy?

The Internet revolutionized the world: how we communicate, how we learn, and how we buy things.

Today, a majority of consumers spend hours gathering information and comparing products and services before they make a purchase.

According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision. Some of that content is likely an answer to the question, “Should I buy X or Y?”  So, how do you market to this research-driven customer base?

Give them the information they’re looking for.

86% of B2B marketers report that their organizations are using content marketing.  Custom content is the best way to lead customers through the sales funnel. The trick is to learn what kind of content makes the most impact at which stages of the sales funnel.

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7 Components of a Successful B2B Marketing Strategy for 2019

b2b marketing

As Heidi Taylor wrote here mere months ago, it’s time for B2B marketers to think differently. 

Marketing, especially digital marketing can be a roller coaster of shifting best practices, consumer behaviors, and guidelines.

For example, in May 2018, a new European privacy regulation called GDPR was enforced that can profoundly change businesses in terms of collection, storage, and usage of customer data. The General Data Protection Regulation (GDPR) is a set of regulations that member states of the European Union must implement in order to protect the personal data of EU citizens. It applies to any company that processes or intends to process the personal data of EU citizens, regardless of whether the company is based inside or outside the EU. GDPR training is essential for any company that handles EU citizens’ personal data, as it helps ensure that employees are aware of the requirements of the GDPR and knows how to comply with them. Luckily, there are a number of gdpr training online courses available, which makes it easy for companies to train their employees on this important topic. Deloitte found that only 15% of organizations expected to be compliant with these new privacy regulations by the May deadline, which means it’s something many marketers are still dealing with. And given that 57% of B2B marketers think personalization is a key trend for the next year, changes to tracking and data storage can have a huge impact. 

Marketing Strategy

We’re also emphasizing different phases of the funnel than we used to. ClickZ’s B2B marketing survey found that more marketers are moving their attention away from audience building and lead generation at the top of the funnel to nurturing and converting those. While 45% of respondents said growing traffic was a priority, 50% are now demanding leads that are fed into the middle and bottom. It’s a stark difference from the top-of-funnel focus in so many conversions in years prior. 

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What it takes to run a Successful Influencer Marketing Agency – Interview with Nick White

Influencer Marketing Agency - Interview with Nick White

It’s hard getting the attention of your target audience, what with the number of competing products and ever growing mediums of communication these days. Your audiences have too many options to choose from, they have ads barging in at them from all sides and they don’t really choose products any more based on just the ads they see. Ads are no longer as effective as they used to once be and moreover, the trust of a consumer is not easily earned via ads. This is where something like influencer marketing can help. Getting influential opinion leaders in your line of work to talk about your product or service, directly or indirectly, can really go a long way in helping you reach out to the right audience in a much more effective way than traditional ads.

Given the importance of this space, there have been a few agencies who have chosen to specialize in this field. We decided to interview Nick White, the co-founder of Silkworm social, who runs one such agency that specializes in influencer marketing. He had some interesting things to stay about what his agency does, how they go about it, how influencer marketing really works and he also shared some success stories that can be great take-aways for you. Read More

What Affiliate Marketers Haven’t Discovered in Google Analytics

Managing a website as an affiliate marketer requires a clear strategy. You need to create engaging content, make that content rank in the search results, and more.

Many valuable tools will help you achieve these goals. One such tool is Google Analytics (GA). The insights that GA can bring you are available for anyone running a business through a website. You’ll uncover a great deal of data relating to your website then act on this data to develop your marketing strategies.

This guide will discuss how you can use GA as an affiliate marketer.

How to use Google Analytics for tracking

You’re probably using PPC ads, social media, or search traffic to funnel leads to a merchant.

What you should ideally be focusing on here is the landing page experience. You’ll likely want to know:

  1. How are potential customers engaging with the content on your page?
  2. How many people are clicking through to the affiliate offer?
  3. How is the affiliate offer converting?

You would be looking at bounce rate factors such as time on page and bounce rate for point one. For point two, you would be doing event tracking. Event tracking would tell you how many people click and inform you about the conversion rate.

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A Guide to eCommerce SEO

On a global scale, the world has become stronger in digital marketing than ever before. And search engine optimization (SEO) for eCommerce is one of the most significant initiatives for all marketing companies these days.

Now, online shopping is a way of life. If you’re an eCommerce provider, it’s imperative to understand how SEO for eCommerce works because it’s a highly competitive market. You need to know the rules to be seen above your competitors on the search engine results pages (SERPs).

Here, we’ll talk about five tips and tricks to help you be successful with your SEO for eCommerce endeavors.

What is eCommerce SEO?

Let’s start at the beginning. When you master SEO, you can achieve consistent, high-quality organic traffic. However, between search engine algorithm updates and overuse of industry jargon, it’s often hard to get the hang of SEO, particularly if you’re new to the game.

eCommerce SEO is the process of optimizing your online store’s content, so it plays by the search engines’ game. This includes incorporating accurate keywords into well-crafted product descriptions, creating product pages for each item in your store, and obtaining backlinks to help win a higher ranking with Google and the others. You’ll drive more organic (non-paid) traffic to your online store when done right.

You can’t land on just any SERP; you need to be on that ever-important page one spot. The further you rank from the first page, the less traffic you’ll get, even if you make it to page two. In fact, according to Backlinko, only 0.78% of people click on results on the second page. Once you make it to the coveted first page, your ranking position there matters, too. The higher you are on page one, the more likely you will get solid click-through rates; the lower your ranking position, the less likely people will scroll that far down and see your stuff.

Getting Started with Your eCommerce SEO Strategy

If you’re new to search engine optimization and are trying to learn how to rank high on Google’s SERPs, keep reading! We’ll talk about SEO basics in a way that’s easy to understand and, most importantly, actionable.

Step #1: Keyword Research

Keyword research is vital for all forms of digital marketing. It’s the first step to identifying those high-value search phrases your future buyers are using. Be mindful, however, that you don’t ever want to guess at your keywords. Sure, you know your business better than anybody, but when you use the right keyword research tools, you might be surprised at the results. Consumers often look for phrases you wouldn’t even think about using in your content.

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The Magic of a Content Audit: What to Keep & What to Throw Away

Content Audit

The world welcomed the year 2019 with more than just a simple and generic ‘new year, new me’, it introduced Marie Kondo and her KonMari Method of decluttering. Some call it phenomenal, while Kondo herself even considers it as ‘life-changing’ and ‘magic’ put together. 

Made to be applied specifically for homes and belongings, the method has been applied to multiple facets like personal lives, relationships, careers, and whatever aspect in life you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths. There’s always something to read and talk about something online. There is so much content that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need to run a content audit. 

One of the most gruesome tasks every digital marketer needs to face at one point in their content strategy specifically, content auditing. If you’ve done content editing a hundred times or are just starting to do one for your own website, read on to find out the steps on how to do a content audit.

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10 Things Not to Do on Social Media – We’ve Learnt the Hard Way

Making mistakes and learning from them is how we grow. Learning from other people’s mistakes is even better – because you can still grow your social media marketing without having to make those mistakes yourself. You will make mistakes, but at least by reading through the ten mistakes we made and how to avoid them, you will make new and interesting mistakes of your own.

1. Not Setting a Goal

Things Not to Do on Social Media

This may seem like an obvious thing to do, but it is easy to think that you have to put out content for a client but you have forgotten why you are putting it out. To know that, you need to set overall goals with your client and specific goals for your campaign or feed sequence. Are you trying to drive brand awareness or conversions? If you don’t know, then the audience won’t know either, and you aren’t going to get the results you want.

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5 Google Analytics Mistakes You Are Still Making In 2017

If you have an online business, Google Analytics is one of the tools you can’t live without. The tool has evolved over the years and gives you comprehensive data for monitoring user behavior.

According to SearchEngineLand, more than 28% of the world’s websites use Google Analytics.

While you might be using this tool for a long time now, it’s likely that you aren’t making the most of it.

After working with a lot of growing businesses at Marketing Masala, I have realized that most business owners/marketers make similar sort of mistakes while using Google Analytics.

Let’s analyze these mistakes and see how we can extract the most juice out of Google Analytics.

#1 Counting Internal Traffic And Goals

Most firms forget to block their own internal traffic. If you are running a website/app, there’s a huge possibility that your development and marketing team will check your platform multiple times a day (and even test the goals that you set).

This leads to miscalculated data which you cannot rely on.

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