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A Quick Guide to Ecommerce SEO for Amazon Product Pages

Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.

Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.

To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.

When you say email marketing, what you really mean? It is nothing but a strategy to drive conversions. You will subtly use the right messages and context to push your customers forward in the sales funnel, with an ultimate aim to persuade them to complete the purchase.

For this, you need to devise an email strategy for every stage of buying that the subscriber would be in, as that will help them with just the content they want to read at the moment.

However, what makes life difficult for the email marketer is understanding the customer’s buying journey and manually sending appropriate emails at the right time with the right intent.

To make things easier, you need to use email automation, which is nothing but a marketing tool that lets you send automated emails based on certain triggers. It helps in gauging the current mood of the customer and send in emails that connect with them immediately.

How does automation work? Well, the first thing that triggers an automated email is the behavior of the subscriber. There is a goal that is written in the automation algorithm. Once this is ticked off, then the automated email is sent to the particular customer. It is as simple as that.

Customer Experience

As far as ubiquitous household names go, there’s no denying that Amazon and Starbucks rank near the top of the list.

I mean, the number of active individual Amazon accounts is almost equal to the population of the United States. Small wonder, then, that the ecommerce giant is expected to hold a whopping 50% of the market share for the online shopping industry by 2021.

As for Starbucks, the coffee giant currently holds almost 40% of the market share for US coffee chains. And, as you’re probably well aware, you pretty much can’t go anywhere without being within walking distance of a Starbucks storefront or kiosk.

(Case in point, I’m writing this from a Starbucks right now…and there are two others within half a mile of my current location.)

But the point of this article isn’t to drone on about how successful Amazon and Starbucks are as companies; you already know this.

What we’re going to discuss is why and how the two colossi of their respective industries have come to be so dominant.

Here’s a hint:

It all comes down to the incredible customer experience both companies provide.

If having a website is obligatory for any enterprise large or small, then it is equally necessary to have the right supporting and expert SEO service. Without a solid SEO foundation, a website just does not achieve the traction it requires to move up the competitive ladder.

Search engine optimization or SEO, on the face of it, is apparently easy. It involves some keyword research, link building, analytics, a bit of social media, content marketing and blogging with a PR here and there.

One might argue that there is no need to bring in a third party SEO expert when in-house staff can take care of these little things. These little things, however, add up to a larger whole that is quite complex if looked at in depth.

SEO today is an art and science blended with experience and expertise. It is also time-consuming and does cost money. Still, however, for a company to generate traffic and revenues it is a wise thing to assign internet marketing to those who have resources, skilled people, and capability.

Let’s consider one by one all that that goes into a simple term SEO.

How Automation Dictates the Success of Your Email Marketing Strategies? [INFOGRAPHIC]

Customer Experience Lessons to Learn from Amazon and Starbucks