The Importance of Video Marketing Analytics for Successful SEO

Video Marketing Analytics

Videos will account for 80% of consumer internet within the next 4 years. With videos becoming such a huge part of digital marketing, businesses are scrambling to churn out amazing out-of-the-box video content to engage their target market and boost their SEO efforts. But is it really working?

Only 35% of businesses are using intermediate or advanced video marketing analytics to measure the performance of their videos. That means an astounding 65% of businesses are investing in videos without really understanding if it’s providing them the results they want. 

To get the most out of your video marketing campaigns, it’s essential to get to grips with video marketing analytics. Let’s take a look at how we can exploit video marketing analytics to get the data we want.

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7 Things a Digital Marketing Manager Should Consider Doing Right Now

Consumers are increasingly relying on the digital world to find the most suitable products and services for their daily requirements. According to Google, over 80 percent of consumers use search engines to gain information about local businesses and products.

Digital Marketing Manager

Consequently, the role of digital marketing and the digital marketing manager is becoming extremely vital to the long-term success of an online business. If you are a digital marketing manager, here are seven things you must consider, to stay competitive and grow your online business.

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8 Tools to Increase Your Website’s Conversion Rate

In today’s digital era, having an excellent product or service isn’t enough to get you maximum website conversion rates. You need to think out of the box to align customers’ actions with your goals. Successful marketing strategies are designed to help you learn about your users and gain their trust in your brand, so you can reach your optimization goals in a shorter period of time.

If done right, conversion rate optimization (CRO) is one of the most impactful marketing techniques. According to a survey by Salesforce, 47% marketers all over the world stated that their most important priority was to increase conversion rates.

But, it can get overwhelming to accomplish your conversion goals without proper assistance. Here are some of the best conversion optimization tools that enable you to skyrocket your website’s conversion rate and ultimately increase your sales.

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5 Google Analytics Mistakes You Are Still Making In 2017

If you have an online business, Google Analytics is one of the tools you can’t live without. The tool has evolved over the years and gives you comprehensive data for monitoring user behavior.

According to SearchEngineLand, more than 28% of the world’s websites use Google Analytics.

While you might be using this tool for a long time now, it’s likely that you aren’t making the most of it.

After working with a lot of growing businesses at Marketing Masala, I have realized that most business owners/marketers make similar sort of mistakes while using Google Analytics.

Let’s analyze these mistakes and see how we can extract the most juice out of Google Analytics.

#1 Counting Internal Traffic And Goals

Most firms forget to block their own internal traffic. If you are running a website/app, there’s a huge possibility that your development and marketing team will check your platform multiple times a day (and even test the goals that you set).

This leads to miscalculated data which you cannot rely on.

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Q&A: What are the must have tools for the SEO Professional?

It’s common knowledge that an SEO Professional uses a lot of toolsets for SEO, Social Media and more on a daily basis. This requires constant switching between platforms to get data for reports, pitches and more. Well, with Mondovo, an SEO Professional can now save time and money through a single toolset with the features of many at fraction of the cost.


Mondovo. Built for the SEO Professional

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How to Manage a Successful Digital Marketing Agency – Interview with Bill Sebald



Bill Sebald, currently the managing partner, founded Greenlane after 15 years of E-commerce and SEO experience which included leading the first group of SEOs at GSI Commerce as well as working with clients like Toys R Us, PetSmart, Calvin Klein and Dick’s Sporting Goods.

Since 2005 he has been offering consultive services through the name Greenlane and in 2012 he launched Greenlane Search Marketing, LLC.

On days, when he is not leading any team, writing or speaking about digital marketing, he is happy to be in his 80’s shrine watching some bad monster movie or listening to hair metal.    bill-sebald-facebook    bill-sebald-google-plus    bill-sebald-twitter    bill-sebald-linkedin Read More

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