When you say email marketing, what you really mean? It is nothing but a strategy to drive conversions. You will subtly use the right messages and context to push your customers forward in the sales funnel, with an ultimate aim to persuade them to complete the purchase.
For this, you need to devise an email strategy for every stage of buying that the subscriber would be in, as that will help them with just the content they want to read at the moment.
However, what makes life difficult for the email marketer is understanding the customer’s buying journey and manually sending appropriate emails at the right time with the right intent.
To make things easier, you need to use email automation, which is nothing but a marketing tool that lets you send automated emails based on certain triggers. It helps in gauging the current mood of the customer and send in emails that connect with them immediately.
How does automation work? Well, the first thing that triggers an automated email is the behavior of the subscriber. There is a goal that is written in the automation algorithm. Once this is ticked off, then the automated email is sent to the particular customer. It is as simple as that.