Two trillion and over: That’s the number of searches conducted by people on Google. These are people who search with intent. This includes the intent to buy products or services and also others gain information on specific areas related to those products or services.
Naturally, many of these searches are going to be related to the industry that you are present in – are you tapping into them?
Personally, when I started my startup, making my website search-friendly wasn’t my first priority. Fast forward a couple of years and it is one of my top goals for the year. I realized one important but obvious truth the hard way: people don’t like being sold.
Of course, sales continue to be a very important part of my organization as it is for most. But making the sale to a customer who has come to you vs. you going to them, has very different dynamics.
In this context, I would like to explore one of the most critical parameters that can help you adjudge how you will perform in search: Domain Authority.