7 Tips on Rocking Holiday Content Marketing

Holiday Content Marketing

The holiday season is approaching and so are your chances for a fresh marketing idea. People love holiday shopping, but they are also very demanding and challenging when they do their picks. With that in mind, your task as a content marketer is to create a rocking strategy, one that reduces the holiday stressors and make people fall in love in your offers.

‘’Take a step back to smell the pine that comes with the holiday season, but only for a minute. Once you are done, it is time to do the hard work. Tie up the loose ends, prepare for the New Year, and manage your holiday campaigns. To achieve it, work on your content strategy.’’ – says Rebecca Eagle, a content expert at EssayOnTime.

So, if you were focusing all of your content efforts on a single event or made them general in order to use the same throughout the year, take a step back to look at the bigger picture. Holidays are a critical window of opportunities for online businesses. The consumers’ shopping habits are significantly increased and active at this period, especially after the Internet opened up the chances of being able to shop from the commodity of one’s home. Frequent holiday weekend purchases of one-third of shippers were found to be driven by promotions. With that in mind, your content strategy is now the fiercest tool you have to attract customers, and the holiday season is your top period to boost sales.

To help you with this, we came up with seven amazing content marketing ideas that will help you rock this holiday season and make more sales than ever.

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5 Engaging Types of Video Content that People Love to Watch

Video Content

People love Internet videos – it’s gotten to the point where a full 85% of people in the United States watch videos online at least a few times during the average week. Videos are naturally compelling and engaging and, thanks to the use of relevant visuals, are an opportunity to convey even complicated topics in the most simplistic way possible – all of which are major reasons why people can’t get enough of them.

But using video content is less important than the type of content you use.  Different formats bring their own unique advantages to the table, and by varying up your content you stand the best chance at really resonating with your target audience. If you really want to increase engagement, improve conversion rates and increase social shares, there are a few key types you need to be aware of.

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A Step-By-Step Guide to Developing Content That Works

content marketing

It’s great you’ve decided to engage in content marketing.

The content you create is key to your audience’s hearts and purses. Some realize it. Others suffer. 60% of b2b marketers create at least one piece of content every day. 

According to Aberdeen, YOY growth in traffic for content marketing leaders is almost 800% higher compared to followers. 

That’s the reason why it’s so important to have a rock-solid content strategy. 

However, it can be tedious and overwhelming. There are so many things to figure out ranging from what kind of content to write, its frequency, to decide on setting up a new blog or hosting the content on a channel like Medium. 

What if I gave you the step by step method to get the content wheels turning?

But prior to starting, keep in mind that content is powerful. The kind of content you write holds the ability to draw specific types of people. If your content isn’t aligned with the service or product you offer, conversions would be dismal. 

The right content marketing strategy takes the guesswork out of content. It details out steps to research and creates engaging content that’s valuable to your audience.

Primarily it should aim at solving problems. The first thing that comes to mind when you think about content is a bunch of words. However,  it can be textual, audio or video content. Such content is very effective at generating leads day in and out. 

Shall we get started?

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4 Smart Ways to Reinvent Existing Content Assets

Reinvent Existing Content Assets

What does content mean for you? Is it just something you create, or someone else creates for you to publish? So you publish it and promote it. Then what? Do you abandon it?

No.

Content is your asset.

Like any other brand, yours also strives to develop an online presence. That’s why you focus on posting on your blog and website, as well as on other blogs where you appear as a guest.

As Seth Godin once said, “content marketing is the only marketing left.” Content is not just something you publish and abandon. It’s your biggest marketing asset, and you have to learn how to take care of it. This means finding ways how to reinvent existing content assets and breathe new life into them.

We’ll give you four tips on how to do that.

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7 Conversion Rate Optimization Tips for Your Small Business

Converstion Rate Optimization

When you improve website conversion, you increase the amount of revenue that you earn per visitor. Whether the user is navigating a website on their laptop or mobile phone, you must be ready to convert them to your cause. Optimizing conversion rates allows you to get the best results from visitors that you already receive, and you can attract new visitors simultaneously.

Differentiating what is most unique and valuable about your company and offer from those of competitors is a primary step, but you can do more than that. Consider these simple website conversion optimization tips to boost conversions for any purpose.

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How to Make Google Trends a Part of Your SEO Strategy

Google Trends

Google has become an important part of our lives. Being one of the world’s top-notch search engines, it really has become ingrained in the daily lives of people. Google has made it possible to search for almost any kind of data that can be used for research or marketing purposes.

With the appropriate information, businesses can better align marketing tactics. Other than this, it is also important to understand the behavior and interests of targeted audiences which is why you have something called Google Trends.

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8 Little Tweaks to Drive More Website Conversions

Drive More Website Conversions

When you’re trying very hard to get more people on your website to convert, you tend to forget a lot of important things.

These factors or aspects of your website effectively lead your visitors down your conversion funnel.

A few simple tweaks here and there, and you’ll be showing your brand in the right direction. After all, plain traffic is useless unless it leads to more sign-ups or sales.

You know what I mean.

For the purpose of getting more people to take action on your website, here are some tiny changes or tweaks discussed that make a big difference in increasing your site conversions. Pay attention to these “fixes” to get better results.

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How to Write a High Quality Blog Post That Performs Well in Search Engines

Write a High Quality Blog Post

Just like every wannabe blogger out there, I struggled during my first few attempts to write posts on my blogs. Well, you know how it goes – an idea comes to mind, you kind of figured it out in your head, you sit down and stare at your computer screen, end of story.

My first blog only had about five or six posts in it for an entire year. But that was around five years ago. I guess I’ve done so much better since then.

But believe me when I tell you that I know how it feels like not knowing how to make your blog posts work well with search engines. I thought back then that diving right into it would be the right thing to do.

I was dead wrong.

The good news is that after a lot of trial and error, I learned the ropes and got on my feet as it were. So, here are my two cents albeit based on actual experiences on how to make a good post that not only performs well in the search engines but also appeals to targeted audiences as well.

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Competitor Analysis – The Best Way to Get More Traffic to Your Blog

Get More Traffic to Your Blog

In a modern commercial race, every business owner wants to outrun his or her competitors. I’m sure, you are not an exception. You’ll be surprised, but your competitors are the first people who would help you to become better and get more traffic to your blog.

Here I’ll try to explain how to improve your business strategy and increase visitors through competitor analysis.

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Using Unique Graphics to Promote Your Blog Post – A Work Flow

One of the most compelling ways to promote your blog post or written content is to use imagery to engage your viewers. No doubt, you’ve heard this before. But how do you find or create unique visuals that both look good and increase your conversions?

That’s exactly what we will be discussing in this article.

Promote Your Blog Post

Deciding which images to use when trying to drive traffic to any destination on the web is critical. For blogs, it is an essential part of introducing people to your brand, getting them to read your content, and convincing them to subscribe. Without graphics that entice viewers to do something, your job becomes much more difficult.

Blog Image Guide

That’s why we’ve put together this complete guide on how to promote your blog post which takes you through every step of the process. By following these steps, you’ll no longer have to worry about whether or not your visual elements are working the way you need them to.

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