Do you know that there are over 570 million blogs on the internet, with 7 million + blogs being published every day?
Blogs allow creators to connect with their readers on a more intimate level and share thoughts or opinions from a personal standpoint. You can also offer a “comments” section where readers may engage with the author by asking questions or expressing their thoughts.
This is probably one of the biggest advantages of blogging. This interaction, if maintained properly, can skyrocket viewers’ engagement and encourage them to keep coming back for more.
This ability to hold viewers attention and present a flexible communication platform has made blogs a crucial part of modern-day marketing as well. This is especially true for eCommerce stores as their entire business model is based on attracting qualified traffic to their websites.