5 Basic Steps to Keep in Mind When Developing Brand Identity

Brand Identity

Let’s face the truth: there is something common between a corporate giant’s brand and a startup’s brand: if it’s unable to differentiate itself, it will be lost soon. But there are higher chances that a new brand will be the first one to lose the game.

Here’s the proof: 59% of people over the globe prefer purchasing from a brand they’re familiar with, according to a survey conducted by Nielsen.

So, if you’re a startup launching a product for the first time, you should make sure your brand stands out from the crowd. That’s when you need a brand identity.

Not sure how to bring out the unique personality of your brand when there are millions of other brands combating for the same market share?

Here’s a simple formula: the stronger the brand identity is, the higher are the chances of success.

In this post, we’ll guide you through the five basic steps of developing brand identity.

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5 Companies That Leveraged LinkedIn to Grow Their Brand Presence

You might think that with Facebook and Twitter absolutely dominating the B2B advertising, LinkedIn has a snowball’s chance in hell of even making a dent in the overall digital marketing space. Well, you would be wrong. LinkedIn boasts a built-in network of business professionals, a dedicated targeting service and its own publishing platform.

This makes it the ideal solution for every B2B marketer looking to re-emerge as a thought leader. In fact, some of the biggest names in the advertising industry have used LinkedIn to fuel their campaigns of reaching new audiences, strengthening their brand visibility and increase their revenues. 

Brand Presence

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7 Unique SEO Trends You Should Be Following

While it is true that most industries out there tend to be quite volatile, the pace at which the world of SEO changes seems almost unprecedented. The speculations surrounding SEO trends have resulted in the creation of many myths. For instance, your keyword research stays valid only if you apply it in a campaign as soon as you stumble upon it, otherwise, there is no guarantee whatsoever that it will remain effective by the time it reaches your target audience.

SEO Trends

Although it is expected for keywords to change with an astounding pace, the same, unexpectedly, goes for tools as well. You see, a keyword research tool that is considered a cutting-edge technology today can become completely obsolete in a few months’ time. To make the matter worse the changes to the algorithm itself are the most frequent of them all.

To make the long story short, those who want to lead a successful career in SEO need to constantly be on their toes and be aware of the latest SEO trends. This being said, here are a few tips that may help out you stay in touch with this ever-changing industry.

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Rapid Fire #4: Making Money by Blogging; Future of Blogging; Standing out from the Crowd

Another rapid-fire episode where Bala Ayya shoots questions at Sameer Panjwani. This time the topics covered relate to blogging, content and making money from blogging.

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