5 Clever Ways to Boost Your Email Optin Rates

According to the famous marketer Russell Brunson, there are 3 types of digital marketing traffic.

Traffic that you control. This is paid traffic such a Google Ads and Facebook marketing where you can control where your ads are placed.

Traffic that you don’t control. This is traffic like SEO, where you write a post in the hopes of Google’s algorithm placing it in front of an interested reader.

And then there’s traffic that you own. This is traffic that you don’t have to pay for and that you can communicate with whenever you want.

When it comes to marketing your business online, an email list is known to be one of the holy grails of traffic.

This is because it is the traffic that you own.

The Purpose of Collecting Emails

The purpose of collecting emails is so that you build a list of relevant users that you can ultimately sell to and make money from at the end of the day (by helping them of course!). With an email list, you can email your list with messages whenever you want, with whatever you want.

This is extremely powerful in terms of online marketing because whenever you need to make a sale, nurture a lead, or establish rapport with a potential customer – all you have to do is email them (for free).

This is precisely why businesses need to learn how to boost their email opt-in rates. It is a valuable asset that should not be overlooked.

Email Optin

Let’s discuss 5 ways in which you can increase your email opt-in rates on your own website.

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Macro vs Micro: Which Influencer Type is Best for Your Business

Macro Vs Micro Influencers

Businesses have long looked for the best strategies to push their businesses on social media. Long gone, for many companies, is solely relying on their social media accounts to promote their products and services – in comes the social media influencer. 

A social media influencer is a user who has reliable traction amongst their audience. Generally, their followers (audience) engage with them regularly and value their opinion. Marketers love to leverage the fact that they can use an influencer to promote to a target market, while users are influenced by someone they can relate and look up to.

Influencer Marketing Global Spend & ROI

According to Mediakix’s influencer marketing spend study, the influencer marketing global spend is projected to increase to $10 billion by 2020!

Influencer Marketing

Also, according to a survey conducted in 2017 by Celebrity Intelligence, for every USD 1.27 spent on an influencer, their ROI per influencer was USD 11.15! 

So, based on Mediakix and Celebrity Intelligence’s data, you can see how much money is being dished out by influencer marketers and how much return they are getting for their investment. 

For you marketers looking to implement influencer marketing, it is the right time to do so! 

Now, before we get into the nitty-gritty of which type of influencer is best for your business, we will explain the two different types of influencer – a micro-influencer and a macro-influencer.

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4 Tips for Building Brand Authenticity in a World Full of Distrust

We’re in the midst of a consumer trust crisis. Between data hacks and manipulative advertising, mistakes on the parts of businesses have left consumers reluctant to trust. In the eyes of many, businesses are out to make money at the expense of their customers’ faith and safety. 

According to research by Salesforce, roughly 59 percent of customers believe their personal information is vulnerable to security breaches, and about 54 percent don’t believe that companies have their best interests at heart. That said, trust in businesses these days is lower than ever before. 

Businesses aren’t the only ones losing consumers’ faith. Marketers, social media stars, and bloggers aren’t always trusted, either. In general, the public is turning to friends and family above all else in an effort to seek out recommendations they can truly trust.

Brand Authenticity

The question is, how can we, as brands, build relationships with consumers who have lost all faith in marketing? The answer lies in becoming a transparent, authentic company. Here’s how you can do it.

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How 3 Smart Brands Turned Negative Reviews into Opportunities: A Quick Case Study

Negative Reviews

It’s easy to fall into the temptation of lashing out when your business receives a negative review. After all, we too, have feelings! When we’re criticized, our natural instincts take over. You could either pick a fight or simply shrug it off as if nothing had happened. But nowadays, customers have the ability to broadcast their negative feedback with just a single click. So, what’s a brand to do? 

Rather than addressing them, a lot of today’s businesses choose to turn the other cheek and ignore negative sentiments from customers. But we’re no longer living in a world where businesses are in control of what to communicate to their customers.

In fact, ignoring negative reviews might actually make matters worse for your brand. 

However, bad reviews may not be as problematic as you may think. According to a 2017 study of over one million local reviews, the number of reviews you get has a direct effect on your brand’s performance on search engine results.

In the survey, high-ranking listings were found to have an average of 38 reviews, while the low-ranking ones have an average of 14 reviews or less. The gist of this is that the negative reviews you get are still added to the total quantity so the more reviews you get, the higher your search engine ranking will be. 

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Why Your Business Needs to Upgrade to Shopify Plus

Shopify Plus

Have you heard of Shopify Plus? It’s a version of Shopify, but with a lot more features. There’s a reason why people are making the switch from BigCommerce to Shopify Plus. While the price may not be a factor (since BigCommerce charges less) the perks make the increased cost worth it. Here’s what you need to know about this great online sales platform designed specifically for larger brands.

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7 Steps to Start Your Own 7-Figure Digital Marketing Company

Digital Marketing Company

Building your own marketing company can be a difficult task; it needs time, money and expertise. There are no shortcuts to start a business, let alone a digital marketing company. You need to take the steps necessary but in your own way.

Only you can transform a small startup into something huge. There are not any good resources or guides out there that show you how it is done. You want to take your business somewhere, but you do not know how, and it can be frustrating.

However, there are some key points you have to keep in mind if you want to succeed. In this article, we will highlight some steps that every startup digital marketing has to take in order to become a 7-figure company.

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[Infographic] The Role of Digital Marketing in Business Development

Independent of what numerous customary organizations may accept and embrace, computerized promoting has produced to be the need of great importance. It has ended up being the fixing without which any showcasing effort does not have the coveted flavor to blend the craving of a potential gathering of people.

This thorough and careful infographic by Contentualize features on the significance of this indispensable instrument and the job it plays in producing ROI’s, driving activity, lifting deals, thus considerably more to advance organizations of today. Organizations which as of now have an online nearness are reinforcing their showcasing systems, and rest are quickly directing their plans of action to guarantee similarity with the expeditiously developing computerized world.

Rather than this, prior independent ventures were centered around contending inside the nearby market. Globalization and digitization have prompted the development of both, ubiquitous chances and inescapable rivalry. Other than viable computerized showcasing thoughts, organizations need to think of systems to have a tolerating effect on their group of onlookers.

The best way to survive the present merciless rivalry is to pro that opposition and embracing a powerful advanced promoting procedure gets you a bit nearer to accomplishing it.

Digital Marketing

6 Search Engine Optimization Techniques Pro SEO Experts Use to Rank Websites

Search Engine Optimization Techniques

There is no denying the fact that it has become incredibly difficult to rank websites these days. Competition is fierce with hundreds of businesses competing for the same keywords. Not to mention the specifics of Google’s core search engine algorithm which has always been a closely guarded secret.

Still, there are some best practices in SEO (Search Engine Optimization) that we can all look into that have been proven to help websites obtain first-page rankings. 

The amount of time this could take depends on your starting point, but if you continuously work on improvements, you will get you to that coveted first-page spot. So, here are some of the search engine optimization techniques which pro SEO experts use to boost website rankings. 

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How to Find Influencers Who Can and Will Help Your Business

How to Find Influencers

Online marketing is a constant race to come up with something that would help your business stand out. But as soon as you do and it works, your rivals copy you so you need to start all over again. Luckily, there still are techniques that have stood the test of time and proved to continuously work and bring results. One of such tactics is influencer marketing.

And right now we’re living in its golden age. Brands in different domains cooperate with popular personalities to get access to their followers and it works like a charm. But the truth is that some products and services are much easier to promote this way. Often all you need to do is buy sponsored posts from a popular girl on Instagram and enjoy those leads coming in. But what if your target audience doesn’t make buying decisions based on what a model on Instagram tells them?

Well, then you need an algorithm for finding the right influencers who will bring real value to you and your business. These days there are influencers in pretty much any business niche and they are eager to cooperate with entrepreneurs and marketers. So let me show you how to find and choose the ones that are likely to help you make money. But first…

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Why Customer Experience (CX) is the Future of Digital Marketing

In the recent years, it has become quite clear that all successful marketing strategies aim to please the customers. Their voices are the ones that shape the market, establish brands, and directly influence sales, so it seems logical that marketing efforts should work towards improving their experience.

So, what does a CX-focused plan consist of? How do you ensure optimal customer experience through marketing? Why is CX actually the future of digital marketing? Those are all questions we will try to answer in this article. Let’s get going.

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