A Quick Guide to Ecommerce SEO for Amazon Product Pages

Ecommerce SEO for Amazon

Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.

Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.

To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.

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Why Your Local SEO Strategy Isn’t Working (And How to Fix It)

Local SEO Strategy

Local SEO allows your business to appear at the top of the search listings for relevant information as customers in your company’s geographic area search for products and services that you provide.

There are a few reasons why your local SEO strategy might not be working as well as it could be. Knowing what SEO strategies will be the most effective for your business can drive traffic towards your company and make your information more accessible to find by current and potential customers.

Streamlining your SEO effort isn’t as complicated as it seems, and even fixing a couple of small things could really make a difference. Here are a few reasons why your local SEO strategy may not be helping your business:

  1. You have duplicate listings
  2. You don’t utilize local citations
  3. You have unoptimized metadata
  4. You aren’t getting customers’ Google My Business review.
  5. You’re underutilizing or not using social media in your SEO strategy

Going down the list, we’ll explain how each of these strategies can harm your existing SEO efforts as well as give you tips on how to change the situation to best benefit your company.

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The One SEO Factor That Can Make or Break Your Rankings

Did you know that only 4% of people believe that backlinks can barely influence your rankings?

That means a whopping 96% disagrees with them. These people believe that link building is one of the best ways of making a mark on the top of the SERPs.

But if you think that acquiring just any type of link can get you there, you’ve got another thing coming.

While some links can catapult you to the summit, others go the opposite direction. So, rather than pursue every backlink opportunity that comes your way, you need to distinguish the good from the bad.

In this post, let’s look at this one SEO factor that can make or break your rankings: the quality of your link profile.

Let’s get the ball rolling.

What are the links?

Links can either be internal or externalFirst, let’s cover internal links. These are links that connect to internal pages of the same domain.

Here’s an example from Mondovo’s blog post on SEO content writing.

Content Writing

When you click the link, you’ll be sent to another page on the same blog.

Simple, right?

Internal links matter because it passes on traffic and PageRank to other pages in your site. Search engine crawlers will also have an easier time discovering them.

If you have a high number of internal links that point to a specific page, you’re sending Google a signal. You’re telling them that your page is important.

As long as you created this link naturally, Google will give that page a nod. Meanwhile, external links are links that point you to a place outside a domain.

If these links point you outside of your site, you can refer to them as outbound links. And if they are pointing to you from another site, you can refer to them as inbound links or backlinks.

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Why an SEO Agency Needs to Take Transparency More Seriously

The ever-changing trends and technologies in marketing industries bring new challenges every now and then. In the present digital era, it is critical for your business to have a strong online presence.

As per the Hubspot’s State of Inbound 2018, when asked about the top inbound marketing priorities, 61% of marketers believe in improving SEO and growing their online presence.

Marketing Priorities

With almost each and every firm opting for SEO services, the time required to get to among the top 10 search results is comparatively longer than ever before. So, when you are working with an SEO agency, you may not get immediate results. This doesn’t mean they aren’t working.

In such a scenario, you, as a client, will think that your investment isn’t going to be fruitful and you may tend to lose trust your SEO advisor. This brings the need for SEO professionals to have transparency in their work.

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What is Sentiment Analysis, and Why is it Important?

“The customer’s perception is your reality. What they think about your products, MATTER. If you don’t put your customer’s perception first, THE GAME IS OVER.” – Sharfaraz Ahmed 

Social listening is all the rage, and it is constantly expanding as we learn more about it. We need to start taking what our customers think into account. That includes what they are saying about us and our companies online. The only way to grow is to adapt and evolve. The only way to do that is to actually listen to the people you are trying to engage with. Sentiment analysis is probably the best form of social listening, and it is something I will always vouch for. But what is it, how does it work, and is it actually beneficial to you? 

What You Will Learn

Before I hop into all the details, please read through a brief rundown of the topics that I will be covering in this guide: 

  • What is sentiment analysis?
  • What the point in it is?
  • How it can boost your business?
  • The setbacks

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5 Clever Ways to Boost Your Email Optin Rates

According to the famous marketer Russell Brunson, there are 3 types of digital marketing traffic.

Traffic that you control. This is paid traffic such a Google Ads and Facebook marketing where you can control where your ads are placed.

Traffic that you don’t control. This is traffic like SEO, where you write a post in the hopes of Google’s algorithm placing it in front of an interested reader.

And then there’s traffic that you own. This is traffic that you don’t have to pay for and that you can communicate with whenever you want.

When it comes to marketing your business online, an email list is known to be one of the holy grails of traffic.

This is because it is the traffic that you own.

The Purpose of Collecting Emails

The purpose of collecting emails is so that you build a list of relevant users that you can ultimately sell to and make money from at the end of the day (by helping them of course!). With an email list, you can email your list with messages whenever you want, with whatever you want.

This is extremely powerful in terms of online marketing because whenever you need to make a sale, nurture a lead, or establish rapport with a potential customer – all you have to do is email them (for free).

This is precisely why businesses need to learn how to boost their email opt-in rates. It is a valuable asset that should not be overlooked.

Email Optin

Let’s discuss 5 ways in which you can increase your email opt-in rates on your own website.

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Macro vs Micro: Which Influencer Type is Best for Your Business

Macro Vs Micro Influencers

Businesses have long looked for the best strategies to push their businesses on social media. Long gone, for many companies, is solely relying on their social media accounts to promote their products and services – in comes the social media influencer. 

A social media influencer is a user who has reliable traction amongst their audience. Generally, their followers (audience) engage with them regularly and value their opinion. Marketers love to leverage the fact that they can use an influencer to promote to a target market, while users are influenced by someone they can relate and look up to.

Influencer Marketing Global Spend & ROI

According to Mediakix’s influencer marketing spend study, the influencer marketing global spend is projected to increase to $10 billion by 2020!

Influencer Marketing

Also, according to a survey conducted in 2017 by Celebrity Intelligence, for every USD 1.27 spent on an influencer, their ROI per influencer was USD 11.15! 

So, based on Mediakix and Celebrity Intelligence’s data, you can see how much money is being dished out by influencer marketers and how much return they are getting for their investment. 

For you marketers looking to implement influencer marketing, it is the right time to do so! 

Now, before we get into the nitty-gritty of which type of influencer is best for your business, we will explain the two different types of influencer – a micro-influencer and a macro-influencer.

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4 Tips for Building Brand Authenticity in a World Full of Distrust

We’re in the midst of a consumer trust crisis. Between data hacks and manipulative advertising, mistakes on the parts of businesses have left consumers reluctant to trust. In the eyes of many, businesses are out to make money at the expense of their customers’ faith and safety. 

According to research by Salesforce, roughly 59 percent of customers believe their personal information is vulnerable to security breaches, and about 54 percent don’t believe that companies have their best interests at heart. That said, trust in businesses these days is lower than ever before. 

Businesses aren’t the only ones losing consumers’ faith. Marketers, social media stars, and bloggers aren’t always trusted, either. In general, the public is turning to friends and family above all else in an effort to seek out recommendations they can truly trust.

Brand Authenticity

The question is, how can we, as brands, build relationships with consumers who have lost all faith in marketing? The answer lies in becoming a transparent, authentic company. Here’s how you can do it.

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How 3 Smart Brands Turned Negative Reviews into Opportunities: A Quick Case Study

Negative Reviews

It’s easy to fall into the temptation of lashing out when your business receives a negative review. After all, we too, have feelings! When we’re criticized, our natural instincts take over. You could either pick a fight or simply shrug it off as if nothing had happened. But nowadays, customers have the ability to broadcast their negative feedback with just a single click. So, what’s a brand to do? 

Rather than addressing them, a lot of today’s businesses choose to turn the other cheek and ignore negative sentiments from customers. But we’re no longer living in a world where businesses are in control of what to communicate to their customers.

In fact, ignoring negative reviews might actually make matters worse for your brand. 

However, bad reviews may not be as problematic as you may think. According to a 2017 study of over one million local reviews, the number of reviews you get has a direct effect on your brand’s performance on search engine results.

In the survey, high-ranking listings were found to have an average of 38 reviews, while the low-ranking ones have an average of 14 reviews or less. The gist of this is that the negative reviews you get are still added to the total quantity so the more reviews you get, the higher your search engine ranking will be. 

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Why Your Business Needs to Upgrade to Shopify Plus

Shopify Plus

Have you heard of Shopify Plus? It’s a version of Shopify, but with a lot more features. There’s a reason why people are making the switch from BigCommerce to Shopify Plus. While the price may not be a factor (since BigCommerce charges less) the perks make the increased cost worth it. Here’s what you need to know about this great online sales platform designed specifically for larger brands.

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