Dear Brands, It’s Not You, It’s Your Story

Consumers of today’s age are more empowered than ever before.  They have tons of questions and zero tolerance for generic push marketing. In a nutshell, they absolutely hate being sold to. 

Enter: Storyteller marketing, an unconventional marketing strategy that weaves gripping narratives to help your audience think –

As Joe Lazauskas, an expert storyteller says, “Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” 

Now, while storytelling works, successfully implementing it in your marketing is no easy feat. In fact, successfully storytelling demands creativity, genuine vision, and an a-level consistency to connect with difficult consumers of 2019.

You cannot just improvise a boring story and use it as a sales pitch to attract customers. An impactful story must be emotionally engaging and focused on customers.

So in this article, I’ll answer all the questions you’ve ever had regarding storyteller marketing and further share strategies to implement.

So let’s dive in.

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How to Increase PPC Advertising Revenue by Reducing CPC

PPC advertising is a hidden treasure—the more you dig smart, the better the profitable opportunities you gain. It is a powerful marketing tool to diversify your target audience and boost revenues. The best thing about PPC advertising, unlike SEO and content marketing, is that it delivers quick and effective results. However, there are risks too. In this form of advertising, you pay every time the ad is being clicked. And it is difficult to ensure the quality of such clicks. Ask a veteran PPC consultant, and he would say the success of pay-per-click campaigns depends primarily on two factors: 

  • Increasing the Click-through-Rate (CTR)
  • Reducing the Cost-per-Click (CPC)

PPC Advertising

 The objective of pay-per-click advertising is certainly to increase the CTR but not at the cost of exorbitantly high CPC. Since every ad click counts, it is important to ensure the quality of such click or to increase the conversion rate of such clicks. To achieve this, it is crucial to have a high-Quality Score (QS) that emphasizes your ads and keywords are pertinent to consumer needs. This results in a higher purchasing ad rank which leads to increased conversions and better ad positioning, thus reducing your cost per click.  

Pay-per-click advertising is, undoubtedly, the best way to generate high-quality leads and grow your business. However, the stigma of high CPC pulls down the marketers’ interest to invest in the long run. Leveraging proven PPC tactics and the expertise of SEO consultants can help avoid losing your money while generating higher revenues.

This article delves deep into discussing what you can do to increase your PPC advertising revenues by lowering your cost-per-click.  

Let’s get started.

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The Definite Guide to Using Email Outreach For Content Promotion

So, you’ve made the most incredible piece of content and everyone’s going to start flocking to your blog, right? Not so fast. Your content might be amazing, but it can’t sit idle or it won’t be seen. That’s why promotion is the key to successful content marketing.

Promoting content to the right audience allows you to instantly increase your company’s reach and the ROI of content you produce. While social media and newsletters are most marketers go to, they often forget about good old outreach.

Why not leverage other people’s audiences instead of growing your own? That’s the power of email outreach. Keep reading if you’d like to learn how to do it yourself.

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How to Scale an E-commerce Business?

Have a great idea? Now you can turn it into a profitable business, even with limited capital, owing to the surge in online shopping. Yes, you no longer need truckloads of money to set up a brick and mortar store or have your business running.

In the booming e-commerce economy, it is possible to sell your products and services, straight from your favourite couch, and reap huge profits, too.

Don’t believe us?

Going by what the experts say, 95% of purchases will be made online by 2040. At present, millennials make up to 54% of purchases online compared to 49% for non-millennials. In America, 96% of individuals have made an online purchase in their life, and 80% have shopped online in the past 30 days.

E-Commerce

No wonder, starting a small business is much more convenient today as compared to the past. Once you have a solid idea and a business plan to sell online, you can set a shop despite limited capital and resources.

However, to become profitable and get the money in your corner, you eventually need to scale your business so that it starts generating revenue on autopilot.

Are you the owner of a small business or an upcoming startup? Congrats! Now that you have taken the first step, it is time to scale your business and take the next leap by following these five tips.

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A Quick Guide to Ecommerce SEO for Amazon Product Pages

Ecommerce SEO for Amazon

Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.

Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.

To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.

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Why Your Local SEO Strategy Isn’t Working (And How to Fix It)

Local SEO Strategy

Local SEO allows your business to appear at the top of the search listings for relevant information as customers in your company’s geographic area search for products and services that you provide.

There are a few reasons why your local SEO strategy might not be working as well as it could be. Knowing what SEO strategies will be the most effective for your business can drive traffic towards your company and make your information more accessible to find by current and potential customers.

Streamlining your SEO effort isn’t as complicated as it seems, and even fixing a couple of small things could really make a difference. Here are a few reasons why your local SEO strategy may not be helping your business:

  1. You have duplicate listings
  2. You don’t utilize local citations
  3. You have unoptimized metadata
  4. You aren’t getting customers’ Google My Business review.
  5. You’re underutilizing or not using social media in your SEO strategy

Going down the list, we’ll explain how each of these strategies can harm your existing SEO efforts as well as give you tips on how to change the situation to best benefit your company.

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The One SEO Factor That Can Make or Break Your Rankings

Did you know that only 4% of people believe that backlinks can barely influence your rankings?

That means a whopping 96% disagrees with them. These people believe that link building is one of the best ways of making a mark on the top of the SERPs.

But if you think that acquiring just any type of link can get you there, you’ve got another thing coming.

While some links can catapult you to the summit, others go the opposite direction. So, rather than pursue every backlink opportunity that comes your way, you need to distinguish the good from the bad.

In this post, let’s look at this one SEO factor that can make or break your rankings: the quality of your link profile.

Let’s get the ball rolling.

What are the links?

Links can either be internal or externalFirst, let’s cover internal links. These are links that connect to internal pages of the same domain.

Here’s an example from Mondovo’s blog post on SEO content writing.

Content Writing

When you click the link, you’ll be sent to another page on the same blog.

Simple, right?

Internal links matter because it passes on traffic and PageRank to other pages in your site. Search engine crawlers will also have an easier time discovering them.

If you have a high number of internal links that point to a specific page, you’re sending Google a signal. You’re telling them that your page is important.

As long as you created this link naturally, Google will give that page a nod. Meanwhile, external links are links that point you to a place outside a domain.

If these links point you outside of your site, you can refer to them as outbound links. And if they are pointing to you from another site, you can refer to them as inbound links or backlinks.

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Why an SEO Agency Needs to Take Transparency More Seriously

The ever-changing trends and technologies in marketing industries bring new challenges every now and then. In the present digital era, it is critical for your business to have a strong online presence.

As per the Hubspot’s State of Inbound 2018, when asked about the top inbound marketing priorities, 61% of marketers believe in improving SEO and growing their online presence.

Marketing Priorities

With almost each and every firm opting for SEO services, the time required to get to among the top 10 search results is comparatively longer than ever before. So, when you are working with an SEO agency, you may not get immediate results. This doesn’t mean they aren’t working.

In such a scenario, you, as a client, will think that your investment isn’t going to be fruitful and you may tend to lose trust your SEO advisor. This brings the need for SEO professionals to have transparency in their work.

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What is Sentiment Analysis, and Why is it Important?

“The customer’s perception is your reality. What they think about your products, MATTER. If you don’t put your customer’s perception first, THE GAME IS OVER.” – Sharfaraz Ahmed 

Social listening is all the rage, and it is constantly expanding as we learn more about it. We need to start taking what our customers think into account. That includes what they are saying about us and our companies online. The only way to grow is to adapt and evolve. The only way to do that is to actually listen to the people you are trying to engage with. Sentiment analysis is probably the best form of social listening, and it is something I will always vouch for. But what is it, how does it work, and is it actually beneficial to you? 

What You Will Learn

Before I hop into all the details, please read through a brief rundown of the topics that I will be covering in this guide: 

  • What is sentiment analysis?
  • What the point in it is?
  • How it can boost your business?
  • The setbacks

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5 Clever Ways to Boost Your Email Optin Rates

According to the famous marketer Russell Brunson, there are 3 types of digital marketing traffic.

Traffic that you control. This is paid traffic such a Google Ads and Facebook marketing where you can control where your ads are placed.

Traffic that you don’t control. This is traffic like SEO, where you write a post in the hopes of Google’s algorithm placing it in front of an interested reader.

And then there’s traffic that you own. This is traffic that you don’t have to pay for and that you can communicate with whenever you want.

When it comes to marketing your business online, an email list is known to be one of the holy grails of traffic.

This is because it is the traffic that you own.

The Purpose of Collecting Emails

The purpose of collecting emails is so that you build a list of relevant users that you can ultimately sell to and make money from at the end of the day (by helping them of course!). With an email list, you can email your list with messages whenever you want, with whatever you want.

This is extremely powerful in terms of online marketing because whenever you need to make a sale, nurture a lead, or establish rapport with a potential customer – all you have to do is email them (for free).

This is precisely why businesses need to learn how to boost their email opt-in rates. It is a valuable asset that should not be overlooked.

Email Optin

Let’s discuss 5 ways in which you can increase your email opt-in rates on your own website.

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