White Paper or Case Study – Choosing Based on SEO Value

White Paper or Case Study

White papers and case studies can both be used as tools for SEO. Knowing which one to use at any given time can mean the difference between maximising SEO and realizing no results for your efforts. And the absolute worse thing for any SEO endeavor is not achieving the expected results as this costs both time and money. To that end, in this article we discuss the how, the where, and the why of using a white paper or a case study in a specific situation.

For purposes of definition, a white paper is a formal and informative piece of content that seeks to establish an organization’s position on a given matter. As such, it can have tremendous SEO value from a B2B perspective. A well-researched and professionally written white paper can establish a company’s authority among those kinds of customers most likely to purchase goods and services.

A case study is equally informative and formal, but its purpose is entirely different. Rather than establishing company authority, a case study establishes the company as a preferred solution provider to a core group of potential customers. Case studies demonstrate that the organization has already met similar challenges in the past to the degree that they are more than capable of handling those same challenges in the future. 

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9954 Visitors in just 7 Days. How one piece of EPIC Content transformed our site traffic

Back in March, we were having a problem with our Site’s Traffic numbers. They just weren’t growing as fast we wanted. This is a typical problem faced by most business owners or site admins and one that’s widely covered online. For reference, a quick search on Google on how to boost your site’s traffic will give you over 4.100,000 results. 4 Million search results (!) with no way to know which ones actually work and which ones are going to end up a colossal waste of time and money.

Since we knew that we had to do something really drastic to kick it up a notch (and without breaking the bank in the process),  we didn’t rely on the traditional approach of advertising or waiting for traditional SEO to take effect.

 

We decided to turn to Content, but with a twist. And to keep things interesting, threw ourselves a challenge to get 5,000 unique visitors to the piece of content we develop and to get that number within 7 days of it’s publishing. The content asset we created was truly something  special and after the 7 day deadline was up, we found that we had not only met our own target but exceeded it twice over with lots of good links to boot! Most amazing of all, the content asset became an evergreen one and continues to send amazing traffic and links our way.

 

 

Content Marketing Strategy - Most Asked Questions 5

Source: Mondovolytics

Here’s the inside scoop of what we did and how we can help you do the same for your own website.

Challenge #1: The Idea

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