Being a digital marketer, you are always looking for innovative and result-driven ways to increase your business visibility online. Local SEO is one of the most effective online search strategies for local businesses to receive a stable and growing stream of highly-targeted traffic, without having to invest a fortune in traditional advertising methods.
It is important to know that more than 92% users prefer to deal with companies that appear on the first page of local search results. Therefore, you can’t ignore the importance of local SEO. Another study suggests that 18% of consumers who conduct a local search on their smartphones, visit a store/restaurant on the same day. And if your business is not ranking higher in your area, your business location could be losing out to competitors.