In recent years, the digital marketing landscape has evolved immensely, with a wealth of strategies from SEO and paid search, to social media and content marketing, utilized to accomplish brands’ varying marketing goals. But while the channels and options are there, not every company has the resources to tap into all the options available – particularly when it comes to lead generation.

One option for those who fall into this category is a strategy that’s often overlooked – a simple and cost-effective approach to generating leads—cold emailing. 

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