10 Things Not to Do on Social Media – We’ve Learnt the Hard Way

Making mistakes and learning from them is how we grow. Learning from other people’s mistakes is even better – because you can still grow your social media marketing without having to make those mistakes yourself. You will make mistakes, but at least by reading through the ten mistakes we made and how to avoid them, you will make new and interesting mistakes of your own.

1. Not Setting a Goal

Things Not to Do on Social Media

This may seem like an obvious thing to do, but it is easy to think that you have to put out content for a client but you have forgotten why you are putting it out. To know that, you need to set overall goals with your client and specific goals for your campaign or feed sequence. Are you trying to drive brand awareness or conversions? If you don’t know, then the audience won’t know either, and you aren’t going to get the results you want.

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7 Unique SEO Trends You Should Be Following

While it is true that most industries out there tend to be quite volatile, the pace at which the world of SEO changes seems almost unprecedented. The speculations surrounding SEO trends have resulted in the creation of many myths. For instance, your keyword research stays valid only if you apply it in a campaign as soon as you stumble upon it, otherwise, there is no guarantee whatsoever that it will remain effective by the time it reaches your target audience.

SEO Trends

Although it is expected for keywords to change with an astounding pace, the same, unexpectedly, goes for tools as well. You see, a keyword research tool that is considered a cutting-edge technology today can become completely obsolete in a few months’ time. To make the matter worse the changes to the algorithm itself are the most frequent of them all.

To make the long story short, those who want to lead a successful career in SEO need to constantly be on their toes and be aware of the latest SEO trends. This being said, here are a few tips that may help out you stay in touch with this ever-changing industry.

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How to Spot Opportunities from your Competitors’ Backlinks

Backlinks – It’s hard for us SEO folks and much harder for regular folks to really spot opportunities from your competitors’ backlink profile. A lot of people talk about how you must analyze your competitors’ backlinks and try to see if you can emulate those same kinds of links.

The fact of the matter is if you don’t know what to look for, you won’t gather much actionable insights. Sameer covers some practical things you could do in this short article about how to find those patterns that you should look for when analyzing your competitors’ backlinks. To watch the video, click below – 

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Mondovo – 10 minutes setup for 10 times more insight!

In the early 2000’s the market for portable music players was virtually untapped. People, me included, were quite content with early versions of ‘MP3’ players and quite frankly we didn’t give an alternative much thought. Not surprisingly, we, I, the world were just not ready for the bombshell that was October 23, 2001 which was when Apple launched the first generation of its music Goliath – the Ipod.

dig4

Since then, Apple has launched over 20 versions of the Ipod in varying degrees of memory capacity, colors and user interactions. What this tells us is that Apple clearly knew back then, as we do now, that there is no guaranteed formula for product success – you need to constantly innovate, tweak and critique.

Although I cringe at calling our most recent update Mondovo 2.0 (oh the cliches), it is as apt as it is significant because it puts even greater emphasis on time being spent on analyzing the data vs merely collecting.

We achieved this by turning the campaign set up on its head and really taking a good long look at the user experience. Hard questions were asked and hard answers given; is this step really necessary? Can we make the overall process simpler? The result of our efforts is the new campaign setup process that’s in place today. Here are the reports that can be generated within 10 minutes of Signing up for Mondovo through the new campaign set up process:

Site Audit ReportComprehensive Competitor Back-Link AnalysisKeyword ResearchRanking MonitorOverall Metrics Comparison (You vs Competitors), and comparison of Social Accounts Performance on Facebook and Twitter

In this blog article, we’ll outline the new process and clarify any doubts that might exist.

Lets get started. You can login to your account here if you would like to follow along:

1

If you’re a new user or an existing user looking at setting up a new campaign, here is the first screen that you will encounter. Winston Churchill once said “You will never reach your destination if you stop and throw stones at every dog that barks” – valid point. We have a similar approach and ask users to focus on their most critical requirement first – Improve Rankings or Manage Social Media Read More

Getting Started with the Keyword Research Tool

Mondovo’s Keyword Research tool allows you to generate a list of relevant keywords from a set of keywords or URLs you enter. It consists of 2 sub-tools viz Keyword Research & Content Ideas. The Keyword Research tool helps with the following:

  • Researching and discovering new and effective keyword opportunities for your marketing campaigns
  • Fine-tuning your SEO on-page strategy
  • Coming up with new content ideas
  • Monitor trending keywords

We will discuss in detail about “Content Ideas” in the later part of this tutorial. For now let’s focus on “Keyword Research”. Getting started with the Keyword Research tool is an easy task and is explained in detail in the following steps:

Step 1:

Login to your Mondovo account and select Keyword Research (under SEO Tools) from the left menu. In case you’re a new user, you can create a new Mondovo account in less than 2 mins.

keyword-research-dashboard

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