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7 Tips on Rocking Holiday Content Marketing

The holiday season is approaching and so are your chances for a fresh marketing idea. People love holiday shopping, but they are also very demanding and challenging when they do their picks. With that in mind, your task as a content marketer is to create a rocking strategy, one that reduces the holiday stressors and make people fall in love in your offers.

‘’Take a step back to smell the pine that comes with the holiday season, but only for a minute. Once you are done, it is time to do the hard work. Tie up the loose ends, prepare for the New Year, and manage your holiday campaigns. To achieve it, work on your content strategy.’’ – says Rebecca Eagle, a content expert at EssayOnTime.

So, if you were focusing all of your content efforts on a single event or made them general in order to use the same throughout the year, take a step back to look at the bigger picture. Holidays are a critical window of opportunities for online businesses. The consumers’ shopping habits are significantly increased and active at this period, especially after the Internet opened up the chances of being able to shop from the commodity of one’s home. Frequent holiday weekend purchases of one-third of shippers were found to be driven by promotions. With that in mind, your content strategy is now the fiercest tool you have to attract customers, and the holiday season is your top period to boost sales.

To help you with this, we came up with seven amazing content marketing ideas that will help you rock this holiday season and make more sales than ever.

Content Marketing

The concept of content marketing is changing with each passing day. With the emergence of new strategies, technologies, and ideas, the world of content is on a consistent rise. Hence, 2019 is expected to come up with some innovative content marketing trends. In fact, it is being estimated that the content marketing industry is here to stay for a significant period of time more and it might become worth more than $ 400 billion by 2021!

With such a continuous growth of content marketing, businesses are approaching towards the process to optimize content in a pretty mature way. The content marketing experts believe that this scenario is going to be even better in 2019. Some effective content marketing trends and strategies are going to rule.

What is going to be such excellent content marketing trends in the coming year?

Let’s know!

Are you struggling to create viral Facebook videos? How well are your videos performing on Facebook? Are you getting much traction with your Facebook videos? Do your videos go viral on Facebook?

These are just a few questions to consider as we go down this article.

Facebook videos have taken over the digital marketing landscape in recent years, with nearly every marketer investing and using video content to grow their business.

Startups companies, B2C, and B2B marketers, etc, are using video marketing in their digital marketing strategies and they are going viral with their video content marketing campaigns. However, inasmuch as some marketers are able to make videos go viral on Facebook, many others are struggling to create viral Facebook videos. Why not check out a viral video like this Jimmy John Shark video here and know the reason how it went viral?

The truth is that you’re one of those marketers who is struggling to create viral Facebook videos. In that case, this article is for you.

The past decade has seen the rise of influencer marketing as one of the most important and common marketing techniques for many businesses and brands. In fact, as per stats, the field of influencer marketing has grown by around 200% in the year 2017 alone. Here are some other interesting stats about influencer marketing:

In the past year, there has been a 325% increase in the Google search for the term “Influencer Marketing”.
Almost 70% of the marketing firms have increased their budgets allocated for influencer marketing.
There is almost twice the increase in the number of influencer marketing platforms and agencies.
51% of the business owners think that they get better leads from influencer marketing.
Studies show that businesses generate more than $6 for every $1 invested in influencer marketing.

Now as we approach the third quarter of 2018, businesses have begun reviewing and analyzing their influencer marketing plans and strategies. Most businesses no longer think of it as just a social media marketing technique, in fact, influencer marketing is termed as the best for ROI and the fastest growing marketing technique.

Robot to Create Content

Commonly, when people think of robots, they imagine large pieces of machinery constructing cars or appliances on an assembly line. This may be true, but automation has slowly worked its way into every industry. Now we have little robots in our pockets that have the ability to handle a wide range of tasks usually facilitated by humans. The fear of robots taking our jobs is a concern most people have, but can bots really replace people who generate content?

Gantt Charts for SEO

Every SEO campaign requires a certain level of preparation and planning. Oftentimes, it includes keyword selection, writing strong page titles and meta tags, developing, implementing a link building programme and what not. The entire process of devising a kickass strategy could be both challenging and arduous without proper planning and tracking.

Hubspot explains a good SEO strategy as the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching.

These days many teams have started using Gantt chart software to plan, run, and control their SEO strategies. To all those, who don’t know much about Gantt charts, we have a brief overview for you.

Touted as the “next evolution of SEO,” there has been increasing buzz showing up online and across social media platforms around cluster content. The idea is simple: create online content that is focused around one central idea, whereby together, the hyperlinks create a cluster of related, interlinking information. You do this by crafting a series of interlinked web pages that are closely related to one pillar idea or broad topic and then have several smaller, but related sub-topics.

Cluster Content Ideas

If it sounds complex, don’t worry, it is simpler than you think. And the simplicity and efficiency of it in allowing you to share content, while simultaneously bringing in more readers and traffic to your site, is exactly why you need to be implementing it into your content marketing strategy. But the first thing is coming up with ideas for your clusters.

While you could simply focus on coming up with cluster topics like you do blog post topics – writing list posts, offering tips, answer questions etc. – before you take that route, there is a more imperative area of your business that needs your attention that presents as the perfect place to find and create pillar content.

Content Marketing ROI

According to a study in 2014, over 2 million blog posts get published every single day. This figure is expected to have increased much more in the last couple of years.

The sheer volume of content available on the internet today has made the job of a content marketer that much harder. This challenge is amplified by an increase in focus on analytics that assesses the ROI of every article you publish. Quite frankly, very few businesses have cracked the code on content marketing.

I have been advising companies on content marketing for over six years now. During this time, we have seen a dramatic shift in the way content gets published and consumed. Five hundred worded articles were fairly adequate a few years back. They do not make the cut anymore.

Content marketing has already become sort of a buzzword. Everyone is talking about it, but very few know what it really is and how to use it right. Some even think that all you have to do is write an article or two, post them online and wait for the leads to start flowing right to your website. Well, not even close.

Our team at Chanty has come a long way as a self-funded startup with zero customers but grand ambitions to take over the team chat world. Trying to put our product in front of the prospective users on a shoestring budget was quite a challenge. We surely got a few bumps along the way! But finally, our efforts are paying off.

That’s why we would like to share the invaluable experience we got along the way with you.

Content optimization has never been a child’s play and will never be, as long as Google keeps deploying new algorithms. However, being innovative or at least looking at the existing opportunities from a new angle is an effective way to achieve results in SEO.

Everyone knows that content is king and this post will reveal some smart tips on how to optimize your content and make it King of the Kings. What’s more important, this is possible without significant massive off-page efforts (i.e., you won’t need lots of backlinks).

The Top 4 Content Marketing Trends to Expect in 2019

Content Marketing: Use a Robot to Create Your Content

How to Use Gantt Charts For Your Next SEO Campaign

How to Come up With Cluster Content Ideas

How to Maximize Content Marketing ROI with the Triad Strategy

3 Ws of SaaS Content Marketing – The Battle-Tested Strategy That Brings Us Leads