4 Proven Strategies to Build Your Audiences’ Trust Faster

Quick question:

How many of your readers would say that they actually trust you?

Trust your opinions. Trust your knowledge. Trust your intentions.

Difficult question to answer, right?

A few years ago, I asked myself this same question.

I thought to myself “Why would anyone trust me and what I have to say? After all, I’m not well known and readers may favour tips from people with more experience, knowledge and authority.”

Boy — was I wrong.

I learned that even though trust is a hard thing to gain, it’s developed if you continuously work at it. And because I did, opportunities opened up.

I made several key connections. My blog is growing steadily. And people started to trust me — and more importantly, the advice I share about business growth and content marketing.

You can achieve the same thing.

My goal with this article is to provide you with proven strategies that’ll put you on the express lane of getting your readers to trust you. And loving your content in the process.

Sounds like something you’re interested in? Let’s get to it!

Read More

5 Ways to Increase Email Marketing Conversion Rates

Having an email database of customers is an incredibly valuable resource for any business. So much communication is done through email now, making it an inexpensive, fast and easy way to get a message through to interested people. The effectiveness of each email message, however, is all dependent on how well you’re able to convert those sent messages to clicks and buys.

Increase Email Marketing Conversion Rates

There are some important details that cannot be overlooked when you’re composing and sending out email marketing campaigns. Making an error in any of these areas could mean you’ll be seeing a much lower conversion rate than you would have otherwise had. Increase your email marketing conversion rates quickly, simply by following these five tips.

Read More

67 key stats on how online user reviews can influence purchasing behavior

In a recent report published by WebsiteBuilder.org, it was determined that for every additional star in rating that a business gets, their sales revenues are bound to increase by approximately 5-9%. On the other side of the spectrum, studies have shown that around 22% of consumers will not purchase a product in case they have read a negative review about it, thus showing the strong influence that online user reviews can have on purchasing behavior.

There are some interesting stats about the impact of online user reviews outlined in the infographic below. More than 67 data points have been researched and published in the infographic.

Read More

11 Ways to Amplify & Promote your Content

Content Promotion starts much before you publish a piece of content. There are few things you should consider doing before publishing your content and after publishing your content.

Here is a summary of the points mentioned in the video:

Pre-publishing Phase

Step 1 – Influencer Grooming
Try to attract the attention of potential experts or influencers in the topic that you are writing about.
– Ego Bait
– Asking for Opinion
– Collaboration

Step 2- Keyword Optimization
Do Keyword Research and identify your potential target term

Post – Publishing Phase

Step 3 – Internal Linking
Make sure that you appropriately link to the newly published content piece from other pages within your site

Step 4 – Outreach
Reach out to the influencers you’ve identified in step 1 notifying them about the post. Alternatively, try to build some links back to by offering to guest post on other authoritative blogs.

Step 5 – Newsletter
Leverage your captive audience by sending out a newsletter to them updating them about the newly published piece of content.

Step 6 – Social Channels
Read More

Big Debate #1: Should a Local Business/Service Provider even bother with a Blog?

The Big Debate! Should you or shouldn’t you bother with a blog, especially if you’re a local business / service provider? Bala Ayya and Sameer Panjwani discuss whether local service providers like dentists, carpenters, lawyers, etc should even invest in a blog or not. Are there other better avenues for the time and effort put in? Will a blog be the best ROI for their time?

During the course of the debate, Sameer and Bala arrive at what seems to be the best answer to this question.

There is definitely a “smarter way” to approach marketing for your local business. Learn about the approach and strategy you should follow if you’re a local business yourself or if you work with a lot of local business clients.

We should always be smart about our time, resources and money and not necessarily do what everyone else is doing!

Read More

How do you generate Quality Email Leads from your Blog?

We all write content on a regular basis, or hopefully we do, and we don’t necessarily get a direct ROI from all that content we publish on our blogs. Is there a smart and easy way to actually get leads from the content we develop?

Sameer Panjwani covers some quick and practical tips that you can apply when writing your next few pieces of content.

Do watch, learn and apply! Make your Blog work for you. Don’t waste any opportunity to convert your visitors into email leads.

If you have any follow up questions, do post them in the comments section below.

Read More

SEO Secrets: The “Topical Depth” Google Ranking Factor

We all know that the keywords and phrases you use in a document can play a part in your Google Rankings. However, can having similar articles on the same topic add more value to your rankings?

Sameer Panjwani discusses this possible theory in this short video.

It might sometimes make more sense from an SEO perspective to develop similar themed content, establish an authority around a topic, than to focus on multiple differently themed topics.

Read More

Rapid Fire #4: Making Money by Blogging; Future of Blogging; Standing out from the Crowd

Another rapid-fire episode where Bala Ayya shoots questions at Sameer Panjwani. This time the topics covered relate to blogging, content and making money from blogging.

Read More

Is Email Marketing becoming less effective?

In this podcast, Sameer, Bala, and Giri discuss the best email marketing methods to reach out to your audience.

Is the medium of email dead or dying?

Is there anything business owners can do to maximize engagement and ROI from the emails they send out?

What are the best practices that we’ve tried and that you can easily copy?

All this and more…

Read More

Simplifying the Guest Posting Process. Get Accepted Faster.

Guest posting is a long, hard and tedious process. It can take weeks to find a good opportunity and then another few weeks to really get something accepted and published. Sameer Panjwani talks about some simple tactics you can follow when approaching guest posting.

Guest posting can be so much more simpler if we just follow an outline and ensure that we’re doing it properly.

If you have any follow-up questions or requests for future video topics, do post them in the comments section below.

Read More

Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter