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How to Create An Effective B2B Mobile Marketing Strategy

The number of searches done through mobile devices has long taken the first place from desktop computers. This means it’s only natural that B2B mobile marketing is on the rise, steadily getting more and more of the total search interactions. Thus, online businesses are in a situation where they have to adapt their B2B mobile marketing strategy in order to get the edge in today’s highly competitive industries. With more than half of the B2B decision makers using mobile devices for research purposes, you can’t really afford to pass on that huge market share anymore.

In this article, we will take a quick look at some of the best tactics to adopt when creating an effective B2B mobile marketing strategy. Let’s get started.

Quick question:

How many of your readers would say that they actually trust you?

Trust your opinions. Trust your knowledge. Trust your intentions.

Difficult question to answer, right?

A few years ago, I asked myself this same question.

I thought to myself “Why would anyone trust me and what I have to say? After all, I’m not well known and readers may favour tips from people with more experience, knowledge and authority.”

Boy — was I wrong.

I learned that even though trust is a hard thing to gain, it’s developed if you continuously work at it. And because I did, opportunities opened up.

I made several key connections. My blog is growing steadily. And people started to trust me — and more importantly, the advice I share about business growth and content marketing.

You can achieve the same thing.

My goal with this article is to provide you with proven strategies that’ll put you on the express lane of getting your readers to trust you. And loving your content in the process.

Sounds like something you’re interested in? Let’s get to it!

Having an email database of customers is an incredibly valuable resource for any business. So much communication is done through email now, making it an inexpensive, fast and easy way to get a message through to interested people. The effectiveness of each email message, however, is all dependent on how well you’re able to convert those sent messages to clicks and buys.

Increase Email Marketing Conversion Rates

There are some important details that cannot be overlooked when you’re composing and sending out email marketing campaigns. Making an error in any of these areas could mean you’ll be seeing a much lower conversion rate than you would have otherwise had. Increase your email marketing conversion rates quickly, simply by following these five tips.

Content Promotion starts much before you publish a piece of content. There are few things you should consider doing before publishing your content and after publishing your content.

Here is a summary of the points mentioned in the video:

Pre-publishing Phase

Step 1 – Influencer Grooming
Try to attract the attention of potential experts or influencers in the topic that you are writing about.
– Ego Bait
– Asking for Opinion
– Collaboration

Step 2- Keyword Optimization
Do Keyword Research and identify your potential target term

Post – Publishing Phase

Step 3 – Internal Linking
Make sure that you appropriately link to the newly published content piece from other pages within your site

Step 4 – Outreach
Reach out to the influencers you’ve identified in step 1 notifying them about the post. Alternatively, try to build some links back to by offering to guest post on other authoritative blogs.

Step 5 – Newsletter
Leverage your captive audience by sending out a newsletter to them updating them about the newly published piece of content.

Step 6 – Social Channels
Read More

Big Debate #1: Should a Local Business/Service Provider even bother with a Blog?

The Big Debate! Should you or shouldn’t you bother with a blog, especially if you’re a local business / service provider? Bala Ayya and Sameer Panjwani discuss whether local service providers like dentists, carpenters, lawyers, etc should even invest in a blog or not. Are there other better avenues for the time and effort put in? Will a blog be the best ROI for their time?

During the course of the debate, Sameer and Bala arrive at what seems to be the best answer to this question.

There is definitely a “smarter way” to approach marketing for your local business. Learn about the approach and strategy you should follow if you’re a local business yourself or if you work with a lot of local business clients.

We should always be smart about our time, resources and money and not necessarily do what everyone else is doing!

We all write content on a regular basis, or hopefully we do, and we don’t necessarily get a direct ROI from all that content we publish on our blogs. Is there a smart and easy way to actually get leads from the content we develop?

Sameer Panjwani covers some quick and practical tips that you can apply when writing your next few pieces of content.

Do watch, learn and apply! Make your Blog work for you. Don’t waste any opportunity to convert your visitors into email leads.

If you have any follow up questions, do post them in the comments section below.

Another rapid-fire episode where Bala Ayya shoots questions at Sameer Panjwani. This time the topics covered relate to blogging, content and making money from blogging.

In this podcast, Sameer, Bala, and Giri discuss the best email marketing methods to reach out to your audience.

Is the medium of email dead or dying?

Is there anything business owners can do to maximize engagement and ROI from the emails they send out?

What are the best practices that we’ve tried and that you can easily copy?

All this and more…

Guest posting is a long, hard and tedious process. It can take weeks to find a good opportunity and then another few weeks to really get something accepted and published. Sameer Panjwani talks about some simple tactics you can follow when approaching guest posting.

Guest posting can be so much more simpler if we just follow an outline and ensure that we’re doing it properly.

If you have any follow-up questions or requests for future video topics, do post them in the comments section below.

4 Proven Strategies to Build Your Audiences’ Trust Faster

5 Ways to Increase Email Marketing Conversion Rates

11 Ways to Amplify & Promote your Content

Big Debate #1: Should a Local Business/Service Provider even bother with a Blog?

How do you generate Quality Email Leads from your Blog?

Rapid Fire #4: Making Money by Blogging; Future of Blogging; Standing out from the Crowd

Is Email Marketing becoming less effective?

Simplifying the Guest Posting Process. Get Accepted Faster.