Digital DIY: Which Website Builder is Really the Best for SEO?

Website Builder

So, you intend to build a website, and you’ve decided to use a website builder. Perhaps you don’t know any coding and don’t want to hire someone to do it, or perhaps you just want to spend as little time as possible on the setup phase. Regardless, your mind is set. 

But which website builder is right for you? You want to rank as well as possible and get a lot of organic search traffic, but you’re not sure which option to choose. There are plenty of options out there, and the features are all broadly similar. It’s tough to tell how they differ for Search Engine Optimization (SEO). 

In this piece, we’re going to look at the technical elements that affect SEO, look at how some major website builders compare, and identify the best option website builder for the typical user.

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[Infographic] 7 Emails to Entice Your Customers

Email marketing is one of the easiest and most effective methods to reach potential customers. And, with an ROI of $44 for every $1 spent, it’s great for your business, too. That’s why most marketers include it as a part of their marketing tactics, and you probably should too. However, there’s a chance you might miss out on utilizing the long-term benefits of email marketing.

If you’re into sending out a newsletter or promo emails or maybe even both to your customers, it’s just not enough. There’s a whole array of different email types out there that can be really effective for your business and which will help keep your customers engaged and interested.

To help you get started, check out this infographic 7 Emails B2C Businesses Should Send. And here are two examples from the infographic to give you some inspiration. 

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5 Ways to Intuitively Increase Your Websites’ Trust

Increase Your Websites' Trust

When business owners are building their company’s real-life reputation, the first thing they look to achieve is signals of trust. However, many don’t treat their company’s website the same way and wonder why they are struggling to convert website visitors into clients. That’s where trust signals play a vital role in how well your website performs. It’s the little things that showcase the fact that you’re worth someone’s time.

What do you look for in a company whose services you’re enquiring about? The highest on people’s list are the obvious things like, where are they based? Do they offer the service I want? And finally, can I trust them to deliver that service? But, how can you portray your trustworthiness on your website? There are many ways, although, a few of them are much more intuitive and easier to implement than others. Online marketers recommend accreditations, testimonials, case studies, awards and press coverage as an important part of website design. Read More

Why Customer Experience (CX) is the Future of Digital Marketing

In the recent years, it has become quite clear that all successful marketing strategies aim to please the customers. Their voices are the ones that shape the market, establish brands, and directly influence sales, so it seems logical that marketing efforts should work towards improving their experience.

So, what does a CX-focused plan consist of? How do you ensure optimal customer experience through marketing? Why is CX actually the future of digital marketing? Those are all questions we will try to answer in this article. Let’s get going.

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A Complete Guide to Using Dynamic Content in Your Emails

A Complete Guide to Using Dynamic Content in Your Emails

Also known as smart content, dynamic content is a new and innovative way to really bring your emails to life. As a business, you’ll already know the importance of providing your customer with the best experience you possibly can.

With this in mind, you’ll also be aware of just how competitive your industry is and how failure to provide said experience will only push your customers away to your competitors. This is the reason why implementing dynamic content into your emails is so important.

If you’re not doing so already, don’t worry. Today is the day to make a change as we’re going to talk you through everything you need to know about using dynamic content and how it can boost your success rates beyond belief.

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See the Scale of 47 Largest Internet Companies [Interactive Infographic]

The internet is growing faster than ever as more and more people gain access to devices such as mobile phones and laptops. Companies such as Google and Facebook control large portions of social media markets, and the figures that match this are amazing. For example, users on Facebook like more than 240m posts every hour, with this content being self-generated by the users themselves – the perfect business model?

Betipy has created an infographic which documents the huge scale at which companies like this operate, giving you an understanding of which areas of the internet are really taking off. This can be used to effectively decide where to put your digital marketing efforts – platforms such as Instagram and Snapchat are both growing when it comes to users and revenue, an indication that your time would be well spent learning how to market your business or product there.

Click on the infographic to view the stats in real time.

How Big Data Drives Your Digital Marketing Business

How Big Data Drives Your Digital Marketing Business

Over the years, the marketing world has transformed by leaps and bounds. Today, what we have before us is a “digital revolution” that is being increasingly fueled by data. In fact, Big Data is the buzzword among digital marketers now. More and more organizations and businesses around the globe are embracing Big Data to power and streamline their digital marketing strategies.

Big Data certification courses have made it easier to understand the essential tidbits of data and how it can help you transform your business for the better.  We live in a digital age, and today, with the increasing prominence of ed-tech tools and platforms, it has become far more accessible to gain relevant knowledge, than it was a decade back.

These edtech platforms offer numerous benefits over the traditional methods of acquiring skills. One clear advantage is the ability to learn anytime, anywhere. So, we recommend you to check them out and get started on your journey! 

According to the HBR 2017 Big Data Survey, organizations are leveraging Big Data as it leads to reduced expenses, open up opportunities for innovation, and scales up their revenue. Modern digital marketers are relying on data and the available numbers to drive their digital marketing decisions and strategies.

Estimates have already hinted that by 2019, the global revenues of Big Data & business analytics software will increase from $122 billion (as of 2015) to over $187 billion.

So, what does all of this mean? That data is in high demand, and data-driven marketing is the real game now.

It also means that the job opportunities in this field are always on the rise. With organizations increasingly moving to data-driven methods and technologies, they’re always on a look-out for upskilled data professionals. So, if you’re aspiring to be a successful data professional, let’s tell you – there couldn’t be a better time for you to start.

Now, let’s look at how Big Data is driving digital marketing strategies. 

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[Infographic] Online Marketing Trends to Keep an Eye On in 2018

Watching online marketing trends year in and year out has become some sort of a ritual for anyone in the industry. Unlike most rituals, however, keeping an eye on online marketing trends has become indispensable for digital marketers everywhere. After all, these trends do help shape their overall online marketing strategy. 

By their very nature, trends supposedly don’t last. Some trends in the digital marketing niche, however, last longer than others. Some trends have even stayed on for years, and are bound to remain relevant for the foreseeable future. Let’s take a look at the infographic below to see some of the online marketing trends for 2018 that may or may not stick around for a long time.

Online Marketing Trends 2018

Why Educational Content Marketing is So Powerful

Content Marketing

Content marketing is the art of using valuable information to promote your brand, and this information has to have relevance and be useful to a good percentage of your site users. There is one way you can provide useful details to your visitors so that they keep coming back for more and that is by providing educational content on your website.

Educational content marketing is where you not only focus on selling or promoting your brand but rather on educating your site visitors’ about important subjects within your niche.

With educational content, your purpose is concentrated more on educating your visitors rather than just promoting your brand on every post. The visitor wields the power to buy, and instead of forcing a sale on them, why not draw their attention to important issues about your niche and drive engaging discussions with them?

So, instead of selling, why not teach?

That is what educational content seeks to do; teaching your visitors so they can become better buyers. In teaching your online visitors about topics related to your niche, you tend to reach a wider audience, because many online visitors come to your site looking for vital information that will enable them to make informative decisions. 

So, in providing educational content, you are helping your visitors to solve some of their problems, provided you publish top-quality educational content to achieve that goal. 

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How AI Powered Social Media Marketing Drives Success to Your Marketing Campaign?

AI Powered Social Media Marketing

For the past few years, the world has been actively discussing and gaining an increasing interest in artificial intelligence. This technology has made the world evolve into an era where many of the activities and tasks we used to conduct manually on a daily basis, are now performed by computer programs without any input from any user.

Artificial intelligence is being integrated into many departments of human life, and also in the business world. The technology is being used in many different ways to provide companies and website owners with a method for improving their general operations by offering an opportunity to automate certain tasks; thus leading to a reduced need for physical labor, a faster turnaround time for business operations, and a significant reduction in the costs involved in keeping a business running and successful.

Social media marketing is a particular department where artificial intelligence is becoming more useful in the modern day, with quite a few tools on the market already that utilize artificial intelligence to drive marketing efforts on social media networks.

In this article, we’ll consider how social media marketing can be improved and become more effective through the implementation of artificial intelligence, and we’ll take a look at things you can do to ensure you take full advantage of artificial intelligence to achieve better results.

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