The 10 Top Video Marketing Promotion Strategies You Really Need to Know

Video marketing is on the rise. Reports and data show that it’s the biggest change in the business industry over the recent years. It’s undeniably dominating the marketplace at this present time. However, with the rising popularity of online videos, everyone seems to be using them as a part of their online marketing strategy. 

So, if you’re planning to develop your own video product, it has to stand out from the rest. It’s the easiest way to get noticed by the large public. To help you, we will be giving some of the best video marketing promotion strategies to make sure that your video marketing efforts will not be useless.

Read More

[Infographic] The Latest Social Media Marketing Best Practices You Need to Know

How do you reach your customers and potential customers? If you have a brick-and-mortar store, of course, you still reach them in person and over the phone, and possibly through local events. But even local stores can’t rely just on that physicality anymore: They have to have the ability to reach customers through social media.

In fact, every company that wants to build a solid future must look to what they’re doing on social media, and figure out how they can do it better. That’s because more and more people spend more and more of their time and efforts on the variety of platforms out there—up to about two hours a day, according to some estimates. And if you’re not putting best practices into use right now, then you’re missing out on opportunities for connection and community.

What are those social media marketing best practices and how can you follow them? This graphic explains it.

Social Media Marketing Best Practices

How to Add a Zing to Your Emails With Interactive Design Elements?

I love emails. Well, it’s my job you’d say but really, I love the way emails are changing and email marketers are adopting new technology, creating the most amazing designs of which we had never even thought a decade ago.

However, email marketing isn’t an easy task. A subscriber might open your emails in the beginning but whether they will continue to be excited about your emails depends on how good you are at keeping them engaged. And how is it that you can keep them wanting more? By surprising them with novel ideas – a catchy copy and a rocking email design.

81% marketers believe that interactive content engages subscribers more than static content. Moreover, interactivity increases unique click rates by 18% and click-to-open rates by 10%.

Interactive Design Elements


Interactivity seems to be blazing a trail!

But what exactly is an interactive email? An email that nudges the subscriber to take an action in the email to trigger an event within the same email – that’s what interactivity is about.

Great. So, let’s jump to the different interactive elements that can make your emails awesome.

Read More

The Top 10 Must-Read Digital Marketing Books for Beginners

If you’ve decided to become a digital marketer or if you wish to lead a digital marketing campaign for your company, you will probably think that the Internet gives you all information you need to start. And it indeed does.

The Internet is full of information. However, you have to be looking at all the right places and rely on all the right sources.

There are incredibly useful online resources about digital marketing. However, they don’t offer you systematized knowledge on the matter. What is systematized knowledge, exactly? – Information derived from observation, study, and experiments that determine the principles or nature of what’s being studied.

When it comes to digital marketing, you’re getting great resources that cover different aspects. However, it’s hard to learn everything when those resources are scattered all over the place.

If you’re a complete beginner, it’s best to start with the books that will certainly have their influence on you later on.

Let’s check out the top 10 must-read digital marketing books that every beginner should read.

Read More

7 New Features and 4 Best Ways to Better Instagram Stories

Instagram Stories

Would you be able to believe that Instagram Stories has outpaced Snapchat? No… Right? But that’s the truth. It actually took 6 years for Snapchat to reach 150 million daily active users which Instagram Stories managed in just first 6 months of its launch. Unbelievable!

Instagram Stories is only 1.5 years old and it has already acquired 300 million daily active users. Wondering, what makes Instagram so popular amongst the users, especially amidst the millennials? On top of it, businesses have also entered Instagram dynasty to increase the user base and improve their social network. In the year 2017, over 50% of the businesses published stupendous stories on Instagram.

Whoooo doesn’t like Stories? In fact, marketing today is all about storytelling. Stitching of images in one frame and presenting it in front of users is one of the best tricks top digital marketing companies are using to engage millions of users and get connected.

It’s not easy to represent creative and innovative ideas on the table and shape it to attract users. But when you are doing marketing activities on Instagram you are open to ample of enthralling features which gives a complete makeover to your idea making it more appealing and attractive- the way users like to see.

Read More

5 Smart SEO Tactics That are Worth the Risk

Search engine optimization is an essential part of contemporary web design and development. The likelihood of a website, without SEO, being found online is comparable to finding a needle in a haystack. There is simply too much competition online (more than a billion other websites to be precise) to only rely on search engine algorithms to bring visitors.

SEO Tactics

Drawing in the largest possible user base requires being featured on appropriate SERPs as one of the top results, and this is only possible through planned optimization techniques. The methods used for SEO are numerous and varied.

Over time, some strategies became deprecated, while others rose to prominence. Among them, there are those that can be implemented without much worry and more speculative ones that require a careful weighing of risk versus reward.

There is no foolproof SEO strategy, however, each method should be considered according to the particular circumstances to determine whether it’s worth putting into action. It should be noted at the outset that the greatest risk when it comes to SEO is not having any at all.

While it is possible to rank well on strengths of the website alone without any additional optimization, competitors hosting well-built, as well as optimized websites, will inevitably rank higher.

Since the majority of SEO-related resources online deal with ‘surefire’ strategies with 0% risk involved, for this article we have decided to give a more risk-centered overview of SEO practices. We have focused both on strategies which are riskier as well as on regular SEO methods, but from a risk-conscious perspective.

Read More

Cure Digital Marketing Overwhelm. Focus on These 5 Essentials When Starting Out

Digital Marketing

Digital marketing has changed rapidly since the beginning of the 21st century, and even in the last ten years. At one time, a website was a handy marketing tool to have, but far from essential. Now, not only do businesses need a website in order for their marketing campaign to thrive but an active presence on social media, a strong email list, a Google business listing, and an app doesn’t hurt.

Every resource about digital marketing uses acronyms like SEO, SMM, and CMS that can make an entrepreneur’s head spin as they make their first foray into digital marketing.

There’s no denying the importance of digital marketing. When we live in a world with more mobile devices than people and nearly 2 billion people currently on social media, digital marketing is the most effective way for businesses to reach their target demographic and turn those leads into new customers.

But the internet is vast, and so, of course, is digital marketing. Every business has a different strategy, and it can be overwhelming to know where to start. The solution is much like anything else: start with the essentials and then branch out as you feel more comfortable. Here are the 5 things to focus on when you’re just starting your digital marketing campaign. Read More

How to Create Link-Worthy Content Without Spending a Dime

Create Link-Worthy Content

We know that SEO is one of the most effective ways to drive high-quality traffic to our website. However, good quality backlinks continue to be the foundation of every successful SEO strategy. They help improve the rankings of your website as well as your content such as blog posts & infographics. One great backlink to your home page has the potential to boost the rankings of every page on your website.

So what is the simplest way to get backlinks?

Sure, you can slip into the shady corners of the internet looking for high-authority websites that will give you an easy backlink, or dive into the numerous black hat forums that let you buy hundreds of links for a pittance. However, as we’ve seen from the numerous horror stories of websites being penalized, you can’t game link building – you need to earn backlinks.

The simplest way to earn quality backlinks is to create link-worthy content. It may sound boring but trust me, it’s a lot easier and faster to earn backlinks this way than spam thousands of bloggers with your commenting or broken link outreach strategy.

Let’s go deeper and see how content earns links, and how you can engineer your content to do all the link building on its own.

Read More

Why Backlinks Shouldn’t Be the Main Focus of Your Outreach Strategy

Outreach Strategy

Backlinks are awesome!

But forget them. Banish them from your mind because an insatiable desire for backlinks corrupts, turning you into a monster who forgets all about value, relationships, and treating people well. Your family doesn’t even recognize you anymore!

Dramatic much? Maybe.

Look, everyone tells us how important backlinks are. Backlinks boost our SEO efforts, making us more visible on Google. We all know this, and it’s no wonder so many of us are chasing them via outreach marketing, which is a great way of getting our content and brand in front of more eyes. It boosts our prestige, increases people’s trust in us, and ultimately it increases our conversions and sales.

Read More

7 Things a Digital Marketing Manager Should Consider Doing Right Now

Consumers are increasingly relying on the digital world to find the most suitable products and services for their daily requirements. According to Google, over 80 percent of consumers use search engines to gain information about local businesses and products.

Digital Marketing Manager

Consequently, the role of digital marketing and the digital marketing manager is becoming extremely vital to the long-term success of an online business. If you are a digital marketing manager, here are seven things you must consider, to stay competitive and grow your online business.

Read More

Like what you're reading?
Get fortnightly updates on more such interesting reads!
  We will not share your details with any 3rd party.
Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter