The New Instagram Algorithm-7 Factors That Determine How It Works

Instagram Algorithm

The Instagram algorithm has the caliber to take a business to its new heights. Those who want to improve their brand identity, they should be familiar with it. In this post, we will explain you about the Instagram algorithm and what is its role of it in enhancing the performance of your posts. Apart from that, we will discuss several strategies that can be used to be in top results on Instagram.

#1. How an Instagram Algorithm actually works?

Instagram Algorithm Works

Everyone is curious and wants to know how Instagram algorithms work. Here, we will discuss the most important factors which can have a positive effect on your post visibility:

Engagement

It has been found that posts with maximum likes, shares, comments, and views will always appear on the top in the news feed. In case, you get a million likes on your post, an Instagram algorithm will assume that your post is of good quality and viewers are interested in it. As a result, the Instagram algorithm will show it to more users.

Sometimes, it doesn’t matter at all that how many likes and comments you have received on your post. There are situations where Instagram algorithm focuses on how instantly you received the response. The best example of it is Instagram hashtags.

Read More

7 Components of a Successful B2B Marketing Strategy for 2019

b2b marketing

As Heidi Taylor wrote here mere months ago, it’s time for B2B marketers to think differently. 

Marketing, especially digital marketing can be a roller coaster of shifting best practices, consumer behaviors, and guidelines.

For example, in May 2018, a new European privacy regulation called GDPR was enforced that can profoundly change businesses in terms of collection, storage, and usage of customer data. Deloitte found that only 15% of organizations expected to be compliant with these new privacy regulations by the May deadline, which means it’s something many marketers are still dealing with. And given that 57% of B2B marketers think personalization is a key trend for the next year, changes to tracking and data storage can have a huge impact.

Marketing Strategy

We’re also emphasizing different phases of the funnel than we used to. ClickZ’s B2B marketing survey found that more marketers are moving their attention away from audience building and lead generation at the top of the funnel to nurturing and converting those. While 45% of respondents said growing traffic was a priority, 50% are now demanding leads that are fed into the middle and bottom. It’s a stark difference from the top-of-funnel focus in so many conversions in years prior. 

Read More

7 Steps to Start Your Own 7-Figure Digital Marketing Company

Digital Marketing Company

Building your own marketing company can be a difficult task; it needs time, money and expertise. There are no shortcuts to start a business, let alone a digital marketing company. You need to take the steps necessary but in your own way.

Only you can transform a small startup into something huge. There are not any good resources or guides out there that show you how it is done. You want to take your business somewhere, but you do not know how, and it can be frustrating.

However, there are some key points you have to keep in mind if you want to succeed. In this article, we will highlight some steps that every startup digital marketing has to take in order to become a 7-figure company.

Read More

5 Digital Marketing Tips for SMEs on a Budget

Digital Marketing

If you’re an SME, you’re probably working to a tight budget and wondering how you can justify spending that much money on digital marketing to your accountants. You don’t want to spend much, you want value for your money, and you want things to work.

Unfortunately, when the money is running low, marketing is one of the first things to go.

But this shouldn’t be the case — digital marketing is a crucial part of your business strategy, and it’s how you’re going to boost your brand, reach new clients, and retain your current ones.

Luckily, there are plenty of digital marketing techniques that don’t cost the earth and have a high ROI. And the great news? You can do many of these on your own without having to outsource to an expensive agency or download premium software.

Here are some of our easy tips for digital marketing on a budget for your SME.

Read More

Re-Thinking Digital Marketing by Automating your Analytics

Digital Marketing

In early 2018, headlines were dominated by the Cambridge Analytica scandal. The general gist of the scandal was that a data collection firm had improperly obtained Facebook information to build voter profiles.  

The scandal further suggested that those voter profiles were used to create fake news stories in order to persuade voters in one direction or another. While the way in which the information was used may have been abominable, the truth is the information Cambridge Analytica obtained was not necessarily particularly private or sensitive.  

It was information that voters themselves shared about themselves to family friends and a select segment of the general public. In essence, all Cambridge Analytica did was figure out their preconceived notions and deeply held political beliefs and create news stories they were already predisposed to believing and therefore did not question.  

While once again, this is a heinous use of technology, the truth is, it also offers a tantalizing glimpse into the future of marketing. Here are three lessons to learn from the Cambridge Analytica scandal. Read More

6 Actionable Steps to Quickly Improve SEO in 2019

seo

Recently Google shared yet another ‘core update’ in the month of August. Although the websites that were affected by this update were not niche-specific, mostly the pages belonging to the health niche felt the heat. Due to this reason, this update became popular by the name of “MEDIC” update. A number of sites falling in the health category saw a hit in their rankings. A survey of 300 sites by Search Engine Roundtable indicated that about 41.5% of the health websites from categories medical, health, fitness lifestyle etc. were considerably impacted by this update. 

Pie Chart

You would be intrigued to know that just before this update happened in August 2018, Google updated its Quality Rater Guidelines in July 2018. Coincidence? I don’t think so! 

With such ever-changing SEO atmosphere, what can you do to level up your game and gear up for SEO in 2019? Let us begin with some of the most tried and tested, quick SEO strategies that are going to save your website from many more unpredictable Google updates in the year 2019.

Read More

Digital PR: What You’re Missing Out On & How to Fix It

Digital PR

PR is a communication strategy that builds a brand’s positive reputation with the public. Traditional PR involves building relationships with journalists and various media outlets to receive brand exposure. This tactic translates to digital PR, but the digital landscape also affords brands other ways to build their public presence outside of such relationships.

Digital PR encompasses SEO-related activities like link-building, which itself involves a number of different tactics. However, there’s more to the strategy than that. A common term in content marketing is “storytelling,” and this concept can be applied to digital PR as well. Your goals are to shape your audience’s understanding of who your brand is, what you have to offer, build positive relationships, boost website traffic, improve search rankings, and ultimately increase sales.

Read More

How to Do Digital Marketing for Medical Websites

Digital Marketing for Medical Websites

The medical field is a tough cutthroat industry that requires smart marketers that have a really good understanding of the digital marketing landscape. Some niches like medical spas, supplements, plastic surgery can be more competitive than other areas. Some companies have healthy budgets that can be hard to compete with. But don’t let this scare you if you want to succeed in these areas you can with time and hard work.

Below are the areas I recommend as a starting point to gain more search engine traffic for your efforts.

Read More

5 Email Marketing Predictions for 2019

Digital Marketing

There’s no doubt that times are changing in digital marketing. The video is more popular than ever before, augmented reality will soon be integrated with social media, and predictive algorithms are making it easier for businesses to optimize their marketing budgets. 

But one thing remains the same: Email marketing continues to be the best way for businesses to reach their customers. In fact, 90% of emails reach the right person’s inbox, making it 5x more likely that a company’s email will reach their lead or customer through email than via Facebook. 

While email is still the most reliable way for businesses to engage with their customers, there are still a number of changes underway. Brands that keep up with these changes will be prepared to utilize email as effectively as possible.  

Here are 5 of the top email predictions for 2019: 

Read More

How to Use Social Data to Launch a Successful Digital Marketing Campaign

social media

Among so many different ways to promote your business, digital marketing has become one of the most widespread. With the rise of the Internet and social media, digitalizing your brand has become a must.

Why is your digital presence important? According to Blue Corona with the reference to Business Insider, around 80 percent of people prefer to research a company online before buying from it. And if your business lacks digital presence, your chances of getting new customers and reaching the vast online audience are very low.

Digital marketing encompasses different aspects, including email marketing, mobile marketing, and mobile ads. But probably the biggest part of digital marketing is social media marketing that can help businesses reach billions of people at once.

So let’s talk about how you can use social data derived from your social media stats to launch a successful digital marketing campaign.

Read More

Like what you're reading?
Get fortnightly updates on more such interesting reads!
  We will not share your details with any 3rd party.
Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter