digital marketing Archives - Page 6 of 6

5 Companies That Leveraged LinkedIn to Grow Their Brand Presence

You might think that with Facebook and Twitter absolutely dominating the B2B advertising, LinkedIn has a snowball’s chance in hell of even making a dent in the overall digital marketing space. Well, you would be wrong. LinkedIn boasts a built-in network of business professionals, a dedicated targeting service and its own publishing platform.

This makes it the ideal solution for every B2B marketer looking to re-emerge as a thought leader. In fact, some of the biggest names in the advertising industry have used LinkedIn to fuel their campaigns of reaching new audiences, strengthening their brand visibility and increase their revenues.

Marketers have a crazy busy schedule at work – attending meetings here and there, filtering through mailing lists, sending out emails and SMSes to hundreds and thousands of prospects, publishing blog posts, among several other tasks.

You might think you’ve done your part in driving revenue for your company, but on the contrary, you may be wasting your time (or worse, your prospects’) with every email and SMS blast you send out. In this case, your marketing efforts become ineffective, misdirected, and impractical.

Automation in digital marketing solves this disconnect. Statistics say 91 percent of its most successful users agree that marketing automation is very important to the success of their multichannel marketing campaigns. Simply put, automation is any software that automates your marketing tasks in a way that is more organized, personalized, and targeted than traditional marketing.

Social media is already a dominant force in changing how businesses grow and advertise their products and services. And Instagram is one of the social channels playing a key role in this. With more than 500 million users, Instagram provides a great marketing platform to reach potential customers from every corner of the globe.

Images rule on Instagram. The most successful brands use strong, striking imagery – and increasingly short form video content – to emotionally connect with people.

Read our top tips on how to grow your brand on Instagram, for free!

Quick question:

How many of your readers would say that they actually trust you?

Trust your opinions. Trust your knowledge. Trust your intentions.

Difficult question to answer, right?

A few years ago, I asked myself this same question.

I thought to myself “Why would anyone trust me and what I have to say? After all, I’m not well known and readers may favour tips from people with more experience, knowledge and authority.”

Boy — was I wrong.

I learned that even though trust is a hard thing to gain, it’s developed if you continuously work at it. And because I did, opportunities opened up.

I made several key connections. My blog is growing steadily. And people started to trust me — and more importantly, the advice I share about business growth and content marketing.

You can achieve the same thing.

My goal with this article is to provide you with proven strategies that’ll put you on the express lane of getting your readers to trust you. And loving your content in the process.

Sounds like something you’re interested in? Let’s get to it!

The Internet evolves very fast. If you want to keep growing your website or your online business, you need to keep your radar on for the latest marketing trends. Below you will find three digital marketing trends you absolutely need to know, and how you can leverage them to attract more visitors and customers.

1. Retargeting

The cost of convincing an Internet user to return to your website, after he has visited it at least once, is much lower than convincing an Internet visitor to visit your website for the first time. This fact gave origin to a strategy called retargeting. The basic idea is to create advertising campaigns that only target visitors who have already visited your website. Advertising networks know this based on Internet cookies that are placed on their browsers.

The Big Debate! Should you or shouldn’t you bother with a blog, especially if you’re a local business / service provider? Bala Ayya and Sameer Panjwani discuss whether local service providers like dentists, carpenters, lawyers, etc should even invest in a blog or not. Are there other better avenues for the time and effort put in? Will a blog be the best ROI for their time?

During the course of the debate, Sameer and Bala arrive at what seems to be the best answer to this question.

There is definitely a “smarter way” to approach marketing for your local business. Learn about the approach and strategy you should follow if you’re a local business yourself or if you work with a lot of local business clients.

We should always be smart about our time, resources and money and not necessarily do what everyone else is doing!

Bala Ayya fires away some quick questions at Sameer Panjwani, founder of Mondovo.com, on SEO.

The necessity of having a systems & processes in place to scale your digital marketing efforts. Many of us are too random in our approach to the tasks we have at hand. It could be related to SEO or Social Media or anything else in general. Without having a system and process, you’re not going to be as efficient or even half as productive as someone out there who has thought things through.

Sameer Panwani talks about some of his experiences in having a system & process for digital marketing.

If you have any follow up questions, do post them in the comments section below.

Interview with Stephen Esketzis - Mondovo

“Have done six figures in revenues with a few sales funnels.”

“Leads cost me between $100 to $200 for extremely qualified leads.”

How many conversions do you drive to your clients’ websites? Are your clients’ sales funnels optimized? Are you taking on clients that are qualified enough for what you offer or are you wasting your time with the wrong clients?

Lessons on these questions and more in a freewheeling interview with Stephen Esketzis, an experienced sales funnel architect.

Watch and Listen to the full interview: (transcript and summary available as well) Read More

4 Proven Strategies to Build Your Audiences’ Trust Faster

3 Digital Marketing Trends You Need to Know

Big Debate #1: Should a Local Business/Service Provider even bother with a Blog?

Scale your Digital Marketing with proper Systems & Processes

What it takes to be a successful “Sales Funnel Consultant” – Interview with Stephen Esketzis