If you’re into SEO, you probably already know the value of a good ol’ backlink. After all, backlinks are an important ranking signal used by search engines to determine the authority of your website—and building more backlinks will most likely result in higher rankings.
So, it’s time to scale your outreach and build XXX backlinks, right?!
Well, not really. Links are no longer equal, especially because Google constantly innovating the PageRank algorithm with multiple ranking factors being added every single day.
You can longer ‘game’ the system ( Psst… PBN links) as Google can tell a fake backlink profile from a mile away —
What’s more, unethical backlinks can potentially harm your website—and most likely result in penalties that take months to overcome.
But what about ‘good’ links, aren’t all of them valuable?
Again, no. As mentioned, Google has multiple ranking factors, so they allocate different values to different types of ‘good’ links. In this post, I’ll walk you through techniques to maximize the value from your backlinks as reported by industry experts: